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GfK Custom Research history
GfK Custom Research company history timeline
The group also began a series of acquisitions, particularly in Germany, including the Institut für Markt und Preis, based in Mainz, in 1980.
1981: Company establishes subsidiary in France.
1982: GfK introduces company-operated panel stores, featuring EPOS cash register tracking system.
That partnership became 100 percent controlled by GfK in 1983.
1990: GfK joins in formation of the European Market Measurement Database, a consortium capable of providing household panel data from nearly 60,000 households across Europe; establishes subsidiary in Russia.
By then, GfK had established a subsidiary in Russia and opened a branch office in the Czech Republic as it began preparing to expand its operations into the new, liberated Eastern bloc countries, which it did in 1991 with the formation of a subsidiary in Slovakia.
By 1998, the company's international operations accounted for more than half of its total revenues, although Germany remained its single largest market.
In 2002, the company's network included more than 110 subsidiaries, offices, and equity "partnerships" in 51 countries.
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GfK Custom Research may also be known as or be related to Custom Research Inc and GfK Custom Research.