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Versace history
Versace company history timeline
Versace opened his first Milanese boutique and brought out his first menswear collection in 1978.
The designer's Fall/Winter women's collection earned Versace his first major award, the first of four career L'Occhio d'Oros, in 1982.
Versace first developed the lightweight fabric in 1982 and premiered it at a fashion show at the Paris Opera.
First seen in 1984, it cemented Gianni as a forward thinker and also a new signature design for the fashion house.
March 1985 saw the introduction of Versace's first Istante collection, a ready-to-wear line of "conservative-chic" clothing designed by Gianni with help from longtime companion Antonio D'Amico and sister Donatella.
In fact, preparations for this eventuality can be traced to 1986, when Versace opened his books to the public and hired an accounting firm to audit the records.
His older brother, Santo Versace, supports Gianni right from the start focusing on the company from a management standpoint; his sister Donatella will become part of the business in 1988, with the artistic direction of the brand Versus, the brand’s line for young people.
In 1989, Versace introduced Atelier Versace, a haute couture line featuring custom-made fashions costing tens of thousands of dollars.
Also launched in 1989, the Versus line was Donatella's venue.
By 1989, Gianni Versace SpA's annual revenues totaled L158 billion, with net income of L7.6 billion.
Also in 1989 he created costumes for the San Francisco Opera; a great enthusiast of the opera and ballet, Versace explored costume design as a side interest throughout his career.
Versace’s interest in the new and daring continued to flourish, and in 1989 he designed a line of haute couture for the first time.
In 1991, the company introduced Versatile, a line of designer clothes for full-figured women that included leopard catsuits, pleated miniskirts, and bejeweled bustiers in bright colors.
The apex of fame was reached with the fall winter collection 1992-93, referred to as “bondage”: on the runway skin-tight black leather gowns adorned with studs and buckles were modeled. It was his sister Donatella to show off one of the gowns of the collections during the 1992 Met Gala making it one of the most famous and provocative looks of the nineties.
A line of Home Signature tableware, bath and bed linens, lamps, carpets, and more, was launched in 1993.
In 1993 Gianni Verace designs the logo that today is the symbol of the maison, the head of Medusa.he said he was inspired by some Greek ruins where he used to play with his siblings as a child.
In 1994, Europe was still the company's largest market, accounting for half of annual revenues.
In 1994, the Versace brand generated nearly L1.2 trillion at wholesale.
Versace's European boutiques suffered six burglaries in just four months in 1996, losing L500 million (US$320,000) worth of merchandise.
July 15, 1997 (aged 50) Miami Beach Florida (Anniversary in 4 days)
Donatella presented her first emotion-charged signature collection in October 1997 to a crowd of very supportive designers, Hollywood celebrities, and rock stars.
He loved contemporary art, and in 2009 Sotheby’s actually sold the designer’s personal collection of 20th-century pieces for over $13 million.
The effect is perfect for performers like Beyonce, who outfitted her whole dance crew in Versace’s Barocco print in 2018.
In 2018, Versace celebrated their 40th birthday and in that time, they have become one of the most luxurious brands in the world.
Donatella payed homage to the original bondage collection for Versace Fall/Winter 2019, bringing back the straps and buckles.
Donatella revived this inspiration with an Atlantis-themed Spring/Summer 2021 show.
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Versace competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Calvin Klein | 1968 | $460.0M | 1,001 | - |
| Proenza Schouler | 2002 | $13.0M | 154 | - |
| Paul Stuart | - | $520,000 | 9 | - |
| CHANEL | 1956 | $11.0B | 20,000 | 100 |
| Andrew Thomas Huang | 1975 | $6.3B | 7,309 | - |
| TOM FORD | 2005 | $654.0M | 909 | 7 |
| Gus Mayer | 1900 | $8.0M | 51 | - |
| ExOfficio | 1986 | $4.5M | 51 | - |
| Louis Vuitton | 1854 | $9.9B | 19,000 | 72 |
| Lf Stores | - | $1.2M | 25 | 1 |
Versace history FAQs
Zippia gives an in-depth look into the details of Versace, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Versace. The employee data is based on information from people who have self-reported their past or current employments at Versace. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Versace. The data presented on this page does not represent the view of Versace and its employees or that of Zippia.
Versace may also be known as or be related to Gianni Versace and Versace.