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Glaceau history
Glaceau company history timeline
Energy Brands’ entrant, Go-Go, was launched in 1996.
The Glaceau brand was launched in 1998 and grew extremely quickly to become an industry leader.
Vitaminwater began shipping in fall 1999 and saturated the New York marketplace first.
The SmartWater beverage quickly took off and led to fruit water development and then Vitaminwater in 2000.
French fashion conglomerate LVMH acquired a small stake in Energy Brands in February 2001.
Torres, Nichole L., “Energy Buzz; The Energy Drink Trend Gives You Entrepreneurial Wings—That’s No Red Bull,” Entrepreneur, June 2001.
Crain’s New York Business reported estimated revenues of $30 million for 2001, when the company had 62 employees.
Coke and Pepsi: Business Is Terrific for the Godfather of ‘Enhanced Waters,’ That’s Why the Big Guys Want a Piece of His Hide,” Fortune Small Business, February 2003.
“Company Interview: J. Darius Bikoff; Energy Brands, Inc.” Wall Street Transcript, February 10, 2003.
Trade journals were beginning to refer to Glaceau as “the next billion-dollar brand.” By the end of 2005, Glaceau had distribution at 50,000 outlets and annual revenues of $350 million.
Jasner, Phil, “Iverson Lending His Name to ‘Vitaminwater,’” Philadelphia Daily News, July 27, 2006.
Recent unique flavors include the 2019 launch of Vitaminwater fire and Vitaminwater ice.
"Energy Brands Inc. ." International Directory of Company Histories. . Retrieved June 22, 2022 from Encyclopedia.com: https://www.encyclopedia.com/books/politics-and-business-magazines/energy-brands-inc
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Glaceau competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Orion Food Systems | 1983 | $90.0M | 300 | - |
| CELSIUS | 2005 | $1.4B | 154 | 111 |
| Purity Organics | 2005 | $9.1M | 3 | - |
| Josie Maran | 2007 | $5.0M | 175 | - |
| Red Bull North America | 1995 | $220.0M | 999 | - |
| Juice Beauty | 2000 | $50.0M | 216 | - |
| Le Metier De Beaute | - | $4.7M | 50 | - |
| 4FRNT Skis | 2002 | $1.2M | 16 | - |
| LiftMaster | 1967 | $84.0M | 7,500 | - |
| Trotec Laser | 1912 | $5.6M | 5 | - |
Glaceau history FAQs
Zippia gives an in-depth look into the details of Glaceau, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Glaceau. The employee data is based on information from people who have self-reported their past or current employments at Glaceau. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Glaceau. The data presented on this page does not represent the view of Glaceau and its employees or that of Zippia.
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