GlassView CEO and leadership

James G. Brooks, Jr. is the founder and CEO of GlassView, a mission-driven video platform set out to change the way advertisers reach authoritative audiences, and get their videos watched, engaged with and shared. During his eleven year career in Digital Media, J.’s work has spanned from agency to publisher to now running the technology platform of GlassView. He has risen through the ranks of the publishing powerhouse Conde Nast, where during his tenure he executed the majority of US digital advertising campaigns for Vogue and Wired online. Subsequent to Conde Nast, J. ran Business Development and Strategic Partnerships for Guest of a Guest. Most recently, J. was at the London based startup, Unruly Media, where he continued to foster his relationships with global 100 publishers and Fortune 500 advertisers, mastering the intricacies of running successful video campaigns. In addition to his work in Digital Media, J. has two years experience in the financial services sector as an Associate at Morgan Stanley, where he worked in wealth management for a multi-billion dollar Barron’s top 100 team with the primary responsibility of raising institutional and retail investment assets. Throughout his career, J. has sought to forge strong connections between top tier publishers (and their audiences) and the advertisers who are seeking to reach those audiences.

James G. Brooks, Jr. is the founder and CEO of GlassView, a mission-driven video platform set out to change the way advertisers reach authoritative audiences, and get their videos watched, engaged with and shared. During his eleven year career in Digital Media, J.’s work has spanned from agency to publisher to now running the technology platform of GlassView. He has risen through the ranks of the publishing powerhouse Conde Nast, where during his tenure he executed the majority of US digital advertising campaigns for Vogue and Wired online. Subsequent to Conde Nast, J. ran Business Development and Strategic Partnerships for Guest of a Guest. Most recently, J. was at the London based startup, Unruly Media, where he continued to foster his relationships with global 100 publishers and Fortune 500 advertisers, mastering the intricacies of running successful video campaigns. In addition to his work in Digital Media, J. has two years experience in the financial services sector as an Associate at Morgan Stanley, where he worked in wealth management for a multi-billion dollar Barron’s top 100 team with the primary responsibility of raising institutional and retail investment assets. Throughout his career, J. has sought to forge strong connections between top tier publishers (and their audiences) and the advertisers who are seeking to reach those audiences.

Michael Goefron is a seasoned operations and account management professional with over 25 years of experience in the digital advertising industry. His knowledge of both the technical and client services side of the business allows him to work closely with sales, finance, editorial, marketing and creative production to build and maintain a high-performing advertising eco-system for some of the biggest names in the digital publishing industry. Some of the companies Michael has worked for include MTV Networks, Rodale, Alloy Digital, Unruly, Conde Nast and the advertising agency, OMD. Michael has spoken at a number of industry conferences and events including at the IAB, AdMonsters and Internet Week (NY). He was also co-chairman of the Digital Video committee at the IAB.

Skills



Digital Applications: HTML, Java, JavaScript, MacroMedia Shockwave, Flash Technology, Audio/Video Streaming, Podcasting Advertising, RSS feeds systems, Email/Newsletter Advertising, YouTube/Google Advertising, Video Advertising, Apps Advertising, Google Analytics, LiveRail Video, HTML5, Google Glass Apps, VPAID/VAST, Python, PHP

Design Applications: Adobe Illustrator, Adobe Photoshop, Digital Video editing, Adobe Flash Professional CS5, Pixelmator

Advertising & Data Applications: DoubleClick (DFA & DFP), AdKnowledge, Eyewonder, AdForce; Pointroll, Unicast, Eyeblaster, Solbright, Atlas, FatTail, OpenX, AdWhirl, Operative, Google Ads, Google AdWords, YouTube TrueView, Facebook Advertising, VINE Marketing, Twitter Advertising, MediaMind, BrightRoll, comScore, Quantcast, BlueKai, eXelate, Nielsen, Programmatic Media, Data Science Analytics & Programming

Speaking engagements: Admonsters, Operative Webinar, Interactive Advertising Bureau (IAB)