How To Become A Global Brand Manager: What It Is and Career Path

What is a global brand manager and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Ahmad Asady

An International or Global Brand Manager is a key administrative position in charge of creating, developing, and implementing various projects and activities, including that relating to marketing, advertisement, and communications.

They are mainly tasked with increasing and maintaining sales of products or services and they do much, fairly independently, at that, to make this happen. They must know the market like the back of their hand, constantly staying on top of new research and studies, and even conducting their own investigations. Market trends, consumer behaviour, and user engagement are all key statistics and facts to be known by the Manager and used by them, too, for establishing budgets and strategies, building brand awareness, creating events, and handling the public image.

A Global Brand Manager needs to have at least a Bachelor's degree, in a subject such as Business or Marketing, or a similar field. Often enough, employer's may seek out candidates who either have a higher degree or a more specialised one, better suited to their business. Typically, a Manager will need to have at the very least two to five years of experience in marketing and similar positions, though they commonly have much more than that.

What general advice would you give to a global brand manager?

Ahmad Asady

Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University

The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.

ScoreGlobal Brand ManagerUS Average

Salary

8.0

Avg. Salary $114,380

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 55.41%

male 44.59%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a global brand manager

Explore global brand manager education requirements

Most common global brand manager degrees

Bachelor's

73.4 %

Master's

21.2 %

Associate

3.6 %

Start to develop specific global brand manager skills

Skills	Percentages
Brand Management	7.60%
Market Research	6.57%
Project Management	5.98%
Global Brand Strategy	5.43%
Brand Marketing	4.51%

Complete relevant global brand manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New global brand managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a global brand manager based on U.S. Bureau of Labor Statistics data and data from real global brand manager resumes.

Research global brand manager duties and responsibilities

Develop and manage execution of digital strategies including website development, SEO, PPC, and social media.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Increase social traffic and conversion KPIs with target SEO strategies.
Alleviate marketing team editing time by training internal sales assistants on PowerPoint slide design and company branding standards.

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When your background is strong enough, you can start writing your global brand manager resume.

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