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Become A Global Brand Manager

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Working As A Global Brand Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $122,000

    Average Salary

What Does A Global Brand Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Global Brand Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Global Brand Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Brand Director 3.0 years
Brand Manager 2.6 years
Brand Strategist 1.8 years
Top Careers Before Global Brand Manager
Internship 3.2%
Top Careers After Global Brand Manager
Director 3.6%
Consultant 3.0%
Principal 2.4%

Do you work as a Global Brand Manager?

Average Yearly Salary
$122,000
View Detailed Salary Report
$86,000
Min 10%
$122,000
Median 50%
$122,000
Median 50%
$122,000
Median 50%
$122,000
Median 50%
$122,000
Median 50%
$122,000
Median 50%
$122,000
Median 50%
$172,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
Cambridge, MA
Highest Paying State
New Hampshire
Avg Experience Level
2.8 years
How much does a Global Brand Manager make at top companies?
The national average salary for a Global Brand Manager in the United States is $122,255 per year or $59 per hour. Those in the bottom 10 percent make under $86,000 a year, and the top 10 percent make over $172,000.

Real Global Brand Manager Salaries

Job Title Company Location Start Date Salary
Global Marketing, Head of Launch Brands Biogen IDEC, Inc. Wellesley, MA Nov 09, 2010 $265,000
Global Brand Manager MADD Gear LLC Towson, MD Oct 01, 2015 $173,000
Global Brand Manager EBAY Inc. San Francisco, CA Dec 19, 2016 $155,000
Global Brand Experience Manager Facebook, Inc. Palo Alto, CA Oct 01, 2010 $140,000
Global Brand Manager, Theatrical Marketing Warner Bros. Distributing, Inc. Burbank, CA Nov 20, 2015 $136,344
Global Brand Manager Microsoft Corporation Bellevue, WA Sep 17, 2016 $130,000
Global Brand Measurement Lead Google Inc. Mountain View, CA Aug 24, 2016 $126,720
Global Brand Manager Wimpy Kid, Inc. Plainville, MA Aug 24, 2016 $120,000
Global Brand Manager, Scotch & Irish Whiskey Campari America, LLC San Francisco, CA Jul 09, 2016 $116,610 -
$130,000
Manager, Global Mopar Brand Motorsports FCA Us LLC Auburn Hills, MI Oct 01, 2015 $111,675
Manager, Global Mopar Brand Motorsports FCA Us LLC Auburn Hills, MI Jan 10, 2015 $111,675
Global Brand & Product Manager Becton, Dickinson and Company Franklin Lakes, NJ Aug 06, 2013 $111,100
Global Brand Manager Armand de Brignac Holdings, LLC New York, NY Feb 03, 2016 $110,000
MGR Global Brand DEV: Girls & New Brand Franchises Hasbro Managerial Services LLC Pawtucket, RI Aug 18, 2016 $105,600
Global Brand Manager, Nike Training NIKE, Inc. Beaverton, OR Apr 20, 2015 $105,000
Manager, Global Mopar Brand Motorsports Chrysler Group LLC Auburn Hills, MI Oct 01, 2012 $102,000
Global Brand Manager Mobility Business Group Logitech Inc. Newark, CA Mar 02, 2015 $101,754 -
$135,000
Manager, Brand Execution, Global Color Brands Revlon Consumer Products Corporation New York, NY Nov 17, 2014 $100,000
Global Brand Development Manager Hasbro Managerial Services, LLC Pawtucket, RI Aug 12, 2015 $98,000
Manager, Global Brand Management, Westin and LE Meridian Starwood Hotels & Resorts Worldwide, Inc. Stamford, CT Sep 13, 2016 $92,250
Global Brand Manager Mars Fishcare North America, Inc. Chalfont, PA Oct 15, 2009 $91,333 -
$99,000
Global Brand Manager Disney Interactive Studios, Inc. Glendale, CA Sep 02, 2010 $91,000

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Top Skills for A Global Brand Manager

  1. Creative Direction
  2. New Product Development
  3. Brand Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Work closely with internal and external agency partners, providing strong strategic and creative direction to ensure breakthrough and effective communication.
  • Delivered new product development presentations during annual international marketing meetings.
  • Spearheaded consumer insight research to refine brand strategy & consumer segmentation, optimize product quality and marketing communication effectiveness.
  • Informed new merchandising tools and experiences by participating in gathering of consumer insights and marketplace research.
  • Decreased SKU production costs by implementing global packaging strategy, resulting in an average SGM increase of 15%.

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Average Salary:

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Top 10 Best States for Global Brand Managers

  1. New York
  2. New Jersey
  3. Colorado
  4. Rhode Island
  5. Virginia
  6. California
  7. Delaware
  8. Washington
  9. Arkansas
  10. District of Columbia
  • (1,638 jobs)
  • (724 jobs)
  • (454 jobs)
  • (89 jobs)
  • (581 jobs)
  • (3,830 jobs)
  • (61 jobs)
  • (676 jobs)
  • (87 jobs)
  • (158 jobs)

Global Brand Manager Demographics

Gender

Female

51.1%

Male

40.2%

Unknown

8.6%
Ethnicity

White

59.0%

Hispanic or Latino

18.6%

Black or African American

9.8%

Asian

8.6%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

25.5%

French

20.0%

German

18.2%

Japanese

7.3%

Italian

7.3%

Russian

3.6%

Arabic

3.6%

Swedish

1.8%

Danish

1.8%

Hungarian

1.8%

Chinese

1.8%

Portuguese

1.8%

Dutch

1.8%

Turkish

1.8%

Korean

1.8%
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Global Brand Manager Education

Schools

New York University

9.1%

University of Phoenix

7.3%

Northeastern University

7.3%

University of Southern California

6.4%

University of Michigan - Ann Arbor

5.5%

Columbia University

5.5%

Northwestern University

5.5%

University of Chicago

5.5%

Indiana University Bloomington

4.5%

Vanderbilt University

4.5%

Fashion Institute of Technology

4.5%

Cornell University

4.5%

University of Georgia

4.5%

University of Pennsylvania

3.6%

Temple University

3.6%

Emory University

3.6%

Harvard University

3.6%

University of Wisconsin Extension

3.6%

DePaul University

3.6%

Michigan State University

3.6%
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Majors

Marketing

31.3%

Business

27.2%

Management

8.1%

Communication

5.7%

Finance

3.1%

Graphic Design

3.1%

Specialized Sales And Merchandising

2.1%

Fine Arts

2.1%

Advertising

2.1%

Public Relations

1.8%

International Business

1.6%

Law

1.6%

Journalism

1.6%

Psychology

1.3%

General Education, Specific Areas

1.3%

Economics

1.3%

Design And Visual Communication

1.3%

Sociology

1.3%

English

1.0%

Digital Media

1.0%
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Degrees

Masters

45.2%

Bachelors

41.5%

Other

7.3%

Certificate

2.2%

Doctorate

1.6%

Associate

1.4%

Diploma

0.4%

License

0.2%
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