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The differences between global brand managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global brand manager and a brand manager. Additionally, a global brand manager has an average salary of $114,380, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a global brand manager include brand management, market research and project management. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Global Brand Manager | Brand Manager | |
| Yearly salary | $114,380 | $97,789 |
| Hourly rate | $54.99 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,013 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Global brand managers are professionals who are responsible for managing and implementing marketing activities of an organization's products and services to ensure maximum sales in the international market. These managers must align their development and marketing strategy by conducting meetings with product teams and other key stakeholders. They are required to provide creative direction and leadership so that they can maximize brand equity. Global brand managers must also coordinate international market research activities to track competitors and create business strategies.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Global brand managers and brand managers have different pay scales, as shown below.
| Global Brand Manager | Brand Manager | |
| Average salary | $114,380 | $97,789 |
| Salary range | Between $86,000 And $151,000 | Between $72,000 And $131,000 |
| Highest paying City | Pawtucket, RI | Parsippany-Troy Hills, NJ |
| Highest paying state | Rhode Island | Rhode Island |
| Best paying company | Meta | Meta |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a global brand manager and a brand manager in terms of educational background:
| Global Brand Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global brand managers' and brand managers' demographics:
| Global Brand Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.6% Female, 55.4% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |