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The differences between global brand managers and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global brand manager and a social media manager. Additionally, a global brand manager has an average salary of $114,380, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a global brand manager include brand management, market research and project management. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Global Brand Manager | Social Media Manager | |
| Yearly salary | $114,380 | $70,287 |
| Hourly rate | $54.99 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,013 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Global brand managers are professionals who are responsible for managing and implementing marketing activities of an organization's products and services to ensure maximum sales in the international market. These managers must align their development and marketing strategy by conducting meetings with product teams and other key stakeholders. They are required to provide creative direction and leadership so that they can maximize brand equity. Global brand managers must also coordinate international market research activities to track competitors and create business strategies.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Global brand managers and social media managers have different pay scales, as shown below.
| Global Brand Manager | Social Media Manager | |
| Average salary | $114,380 | $70,287 |
| Salary range | Between $86,000 And $151,000 | Between $50,000 And $98,000 |
| Highest paying City | Pawtucket, RI | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Meta | Microsoft |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a global brand manager and a social media manager in terms of educational background:
| Global Brand Manager | Social Media Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global brand managers' and social media managers' demographics:
| Global Brand Manager | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.6% Female, 55.4% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |