How to hire a global brand manager

How to hire a global brand manager, step by step

Here's a step-by-step global brand manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a global brand manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new global brand manager
• Step 8: Go through the hiring process checklist

What does a global brand manager do?

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1. Identify your hiring needs

   Before you post your global brand manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a global brand manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A global brand manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, global brand managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of global brand manager salaries for various roles:

   Type of Global Brand Manager	Description	Hourly rate
   Global Brand Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$41-72
   Manager, Strategy	A strategy manager is a professional who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry... Show more	$37-73
   Revenue Manager	A revenue manager is responsible for conducting price analysis and revenue strategies to support business development and improve marketing techniques. Revenue managers research on the current market trends, evaluate statistical data of resources, maintain reasonable rates, and match the competitiveness of other hotel industries... Show more	$28-59

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Brand Management
   • Market Research
   • Project Management
   • Global Brand Strategy
   • Brand Marketing
   • Brand Positioning
   • Creative Strategy
   • PowerPoint
   • Brand Development
   • Digital Marketing
   • Marketing Mix
   • R
   • Consumer Insights
   • Channel Marketing

   Check all skills

   Responsibilities:

   • Develop and manage execution of digital strategies including website development, SEO, PPC, and social media.
   • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
   • Increase social traffic and conversion KPIs with target SEO strategies.
   • Alleviate marketing team editing time by training internal sales assistants on PowerPoint slide design and company branding standards.
   • Provide ROI analysis to support recommendations.
   • Develop unique marketing programs that maximize return-on-investment (ROI) and raise brand awareness.

   More global brand manager duties

3. Make a budget

   Including a salary range in your global brand manager job description helps attract top candidates to the position. A global brand manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a global brand manager in Indiana may be lower than in Rhode Island, and an entry-level global brand manager usually earns less than a senior-level global brand manager. Additionally, a global brand manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average global brand manager salary

   $114,380yearly

   $54.99 hourly rate

   ---

   Entry-level global brand manager salary

   $86,000 yearly salary

   Updated December 19, 2025

   Average global brand manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Rhode Island	$135,795	$65
   2	California	$135,356	$65
   3	Oregon	$129,453	$62
   4	Arizona	$122,659	$59
   5	Maryland	$120,478	$58
   6	Connecticut	$118,838	$57
   7	Massachusetts	$117,347	$56
   8	Nevada	$113,567	$55
   9	New Jersey	$113,244	$54
   10	Texas	$112,710	$54
   11	Virginia	$111,841	$54
   12	New York	$110,990	$53
   13	Georgia	$109,668	$53
   14	Illinois	$108,852	$52
   15	North Carolina	$107,517	$52
   16	West Virginia	$106,324	$51
   17	North Dakota	$101,881	$49
   18	New Hampshire	$100,935	$49
   19	Missouri	$98,269	$47
   20	Alabama	$95,297	$46

   Average global brand manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$167,698	$80.62	660
   2	The Walt Disney Company	$142,263	$68.40	43
   3	Citi	$137,069	$65.90	10
   4	Pinterest	$135,281	$65.04	8
   5	ServiceNow	$124,575	$59.89	20
   6	Solutia	$123,219	$59.24
   7	Nike	$121,635	$58.48	22
   8	Recruit	$120,787	$58.07	1
   9	Colgate-Palmolive	$120,487	$57.93	3
   10	Cargill	$120,476	$57.92
   11	Converse	$119,317	$57.36
   12	SC Johnson	$119,149	$57.28	8
   13	Estée Lauder	$118,982	$57.20	27
   14	Takeda Pharmaceuticals U.S.A., Inc.	$118,601	$57.02	27
   15	Sanofi US	$118,386	$56.92	14
   16	Benchling	$118,317	$56.88	11
   17	Vanguard Services	$116,417	$55.97	12
   18	American Express	$116,180	$55.86	33
   19	Hasbro	$115,397	$55.48	20
   20	Peloton Interactive, Inc.	$115,082	$55.33	2

4. Writing a global brand manager job description

   A job description for a global brand manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a global brand manager job description:

   Global brand manager job description example

   Join us as we pursue our disruptive new vision to create a world where data provides clarity, elevates discussion and accelerates progress. We are a company filled with people who are passionate about our product and seek to deliver the best experience for our customers. At Splunk, we're committed to our work, customers, having fun and most importantly to each other's success. Learn more about Splunk careers and how you can become a part of our journey!
   Role
   
   We are looking for a Manager, Global Brand Management to partner with our Brand Programs team on the buildout of brand management programs and processes. In this role, you will partner with cross-functional teams to understand brand needs and liaise with the broader Brand+Creative team to inform future brand assets, guidelines, and projects.
   
   Responsibilities
   
   Define the assets needed for brand engagement, enablement and unification Partner with Marketing stakeholders on the development of annual roadmaps for brand management, and determine where and how Brand team resources will support priorities identified in the roadmaps. Manage all Brand Management Team communications: Own all brand comms channels and comms roadmaps, host brand office hours and build out / deliver on global brand announcements. Manage agency review process with Procurement to minimize agency sprawl and tighten controls for consistency Define regional brand management practices and establish brand review process for global consistency Lead brand education and training for employees, agencies and partners Leverage sales online training platform to build out brand enablement Own the branded merchandise strategy and coordination of the Splunk T-Shirt Committee
   
   Requirements
   
   Self-starter who excels in a fast-paced, collaborative, and innovative high-growth environment Strategic thinker with strong attention to detail 8+ working as a Brand Manager in B2B or tech Proven experience building and delivering on integrated brand programs and managing brand tools, processes, and assets Excellent communication and presentation skills
   
   Education
   
   Bachelor of Science degree in Marketing, Communications, Graphic Design, or similar discipline. We will accept any suitable combination of education, experience or training. We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying. For job positions in locations where required, we will consider employment for qualified applicants with arrest and conviction records.
   (Colorado only*) Minimum base salary of $110,000.00. You may also be eligible for incentive pay + equity + benefits.*Note: Disclosure per sb19-085 (8-5-201 et seq).
   
   Thank you for your interest in Splunk!

   Copy this example

   

5. Post your job

   To find the right global brand manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with global brand managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit global brand managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your global brand manager job on Zippia to find and recruit global brand manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with global brand manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new global brand manager

   Once you have selected a candidate for the global brand manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new global brand manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a global brand manager?