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Become A Global Business Development Manager

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Working As A Global Business Development Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $124,000

    Average Salary

What Does A Global Business Development Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Global Business Development Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Global Business Development Manager Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Global Business Development Manager
Manager 4.9%
President 3.3%
Top Careers After Global Business Development Manager
Director 4.8%
Consultant 4.8%
President 4.0%
Manager 3.7%
Principal 3.3%

Do you work as a Global Business Development Manager?

Average Yearly Salary
$124,000
View Detailed Salary Report
$82,000
Min 10%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$189,000
Max 90%
Best Paying Company
Insight Enterprises
Highest Paying City
Seattle, WA
Highest Paying State
North Dakota
Avg Experience Level
3.4 years
How much does a Global Business Development Manager make at top companies?
The national average salary for a Global Business Development Manager in the United States is $125,093 per year or $60 per hour. Those in the bottom 10 percent make under $82,000 a year, and the top 10 percent make over $189,000.

Real Global Business Development Manager Salaries

Job Title Company Location Start Date Salary
Global Business Development Head Satyam Computer Services Ltd. NJ Oct 27, 2009 $250,000
Global Manager of Sales and Business Development Palo Alto Research Center Inc. (Parc) Palo Alto, CA Aug 05, 2015 $217,600 -
$300,000
Global Manager of Sales and Business Development Palo Alto Research Center, Inc. Palo Alto, CA Oct 01, 2015 $210,000
Global Business Development Manager Lacks Enterprises, Inc. Grand Rapids, MI Oct 01, 2014 $180,000
Senior Global Business Development Manager Arysta Lifescience Management Company LLC Norwalk, CT Jun 01, 2012 $150,426
Global Business Development Manager Thomson Reuters (Markets) LLC New York, NY Aug 26, 2015 $150,000
Manager, Global Payplus Systems Development Fundtech Corporation Norcross, GA Mar 28, 2016 $149,760
Manager, Global Payplus Systems Development Fundtech Corporation Norcross, GA Mar 17, 2016 $149,760
Manager, Global Payplus Systems Development Fundtech Corporation Norcross, GA Mar 29, 2016 $149,760
Global Business Development Manager, Emea Paramount Transportation Systems, Inc. San Marcos, CA Nov 08, 2016 $145,850 -
$177,070
Global Teamwear, Institutional Business Development Manager 2Xu North America LLC Carlsbad, CA Aug 15, 2015 $145,000 -
$200,000
Global Business Development Manager Lacks Enterprises, Inc. Grand Rapids, MI Oct 01, 2011 $140,000 -
$180,000
Manager, Global Development Walt Disney Imagineering Research and Development Glendale, CA Oct 01, 2014 $135,900
Manager, Global Development Walt Disney Imagineering Research&Development, Inc. Glendale, CA Jun 12, 2015 $135,900
Manager-Global Development Walt Disney Imagineering Research and Development, Inc. Chelmsford, MA Oct 30, 2016 $134,472
Manager-Global Development Walt Disney Imagineering Research and Development, Inc. Glendale, CA Oct 09, 2016 $134,472
Manager-Global Development Walt Disney Imagineering Research and Development, Inc. Glendale, CA Sep 10, 2016 $134,472
Global Business Development Manager Smartthings, Inc. Palo Alto, CA Dec 28, 2015 $130,000 -
$160,000
Global Sales and Business Development Managers-Mods and UPS Siemens Energy, Inc. Houston, TX Sep 06, 2016 $126,914
Manager, Business Development, Global Digital Business SONY Music Entertainment New York, NY May 13, 2015 $108,300
Global Business Development Manager PYP Enterprises, LLC Newport Beach, CA Nov 01, 2014 $105,686
Manager, Business Development, Global Digital Busi SONY Music Entertainment New York, NY May 13, 2013 $105,000
Global Mobile Business Development Manager Trend Micro, Inc. Cupertino, CA Aug 06, 2015 $103,189 -
$118,462
Global Business Development Manager PYP Enterprises, LLC Newport Beach, CA Nov 15, 2011 $102,973
Global Business Development Manager PYP Enterprises, LLC Newport Beach, CA Nov 01, 2011 $102,973
Manager, Global Business Development DFS Services LLC Riverwoods, IL Aug 28, 2015 $102,814
Global Business Development Manager Midnite Air Corp. Inglewood, CA Sep 29, 2012 $100,176

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Top Skills for A Global Business Development Manager

  1. Business Development
  2. Sales Strategies
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Provided expertise to global regions on strategic alliance development and business development process improvement.
  • Implement sales strategies at Distribution Channel level that increased the sales by $2M each quarter.
  • Directed three product divisions on market requirements, new product development, and product roadmaps for the solar industry.
  • Generated $1+ million in new revenue growth by reselling new products across Europe, Africa, and Middle East.
  • Conducted global sales operation improvement project through developing an interactive cloud-based share point and interpreting massive data into concise marketing material.

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Top 10 Best States for Global Business Development Managers

  1. New York
  2. Virginia
  3. Colorado
  4. New Jersey
  5. Rhode Island
  6. Washington
  7. District of Columbia
  8. Arkansas
  9. Delaware
  10. Pennsylvania
  • (1,768 jobs)
  • (960 jobs)
  • (544 jobs)
  • (741 jobs)
  • (105 jobs)
  • (872 jobs)
  • (257 jobs)
  • (120 jobs)
  • (53 jobs)
  • (798 jobs)

Global Business Development Manager Demographics

Gender

Male

64.3%

Female

27.0%

Unknown

8.7%
Ethnicity

White

59.0%

Hispanic or Latino

15.0%

Asian

11.7%

Black or African American

10.7%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

25.5%

Mandarin

12.8%

French

10.6%

Chinese

8.5%

Korean

8.5%

Portuguese

7.4%

Japanese

5.3%

German

4.3%

Russian

3.2%

Indonesian

2.1%

Arabic

2.1%

Icelandic

1.1%

Malayalam

1.1%

Romanian

1.1%

Greek

1.1%

Carrier

1.1%

Hindi

1.1%

Latvian

1.1%

Polish

1.1%

Italian

1.1%
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Global Business Development Manager Education

Schools

University of Texas at Austin

10.4%

New York University

8.7%

University of Phoenix

8.7%

Texas A&M University

7.8%

Michigan State University

7.0%

Thunderbird School of Global Management

5.2%

University of Akron

4.3%

University of Southern California

4.3%

University of Washington

4.3%

Villanova University

4.3%

University of Connecticut

3.5%

University of Michigan - Ann Arbor

3.5%

Ohio State University

3.5%

Webster University

3.5%

DePaul University

3.5%

Carnegie Mellon University

3.5%

University of California - Davis

3.5%

University of Houston

3.5%

University of Chicago

3.5%

Cornell University

3.5%
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Majors

Business

35.7%

Marketing

13.8%

Management

9.9%

Finance

7.4%

Electrical Engineering

3.2%

Communication

3.2%

Computer Science

2.7%

Mechanical Engineering

2.7%

Law

2.7%

International Business

2.2%

Chemistry

2.0%

Project Management

2.0%

Human Resources Management

2.0%

Economics

1.7%

Counseling Psychology

1.7%

Chemical Engineering

1.7%

Small Business Management

1.5%

Civil Engineering

1.5%

Community Organization And Advocacy

1.2%

Political Science

1.2%
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Degrees

Masters

41.3%

Bachelors

40.0%

Other

11.6%

Doctorate

3.6%

Certificate

1.7%

Associate

1.4%

Diploma

0.3%
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Global Business Development Manager Videos

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