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Become A Global Business Manager

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Working As A Global Business Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Global Business Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Global Business Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Global Business Manager?

Global Business Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Business Partner 3.5 years
Global Manager 3.4 years
Global Director 3.4 years
Business Director 3.3 years
Top Employers Before
Manager 8.3%
Consultant 4.6%
Top Employers After
Consultant 6.4%

Do you work as a Global Business Manager?

Global Business Manager Demographics

Gender

Male

66.9%

Female

30.5%

Unknown

2.6%
Ethnicity

White

76.2%

Asian

13.5%

Hispanic or Latino

7.7%

Unknown

1.9%

Black or African American

0.6%
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Languages Spoken

Spanish

23.5%

French

14.7%

Portuguese

11.8%

Japanese

8.8%

German

5.9%

Cantonese

5.9%

Mandarin

5.9%

Italian

5.9%

Chinese

2.9%

Greek

2.9%

Carrier

2.9%

Russian

2.9%

Arabic

2.9%

Korean

2.9%
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Global Business Manager Education

Schools

University of Phoenix

8.6%

Villanova University

7.4%

Columbia University

6.2%

Michigan State University

6.2%

Pace University - New York

6.2%

Northwestern University

6.2%

University of Delaware

6.2%

Regis University

4.9%

George Washington University

4.9%

University of Texas at Austin

4.9%

Duke University

4.9%

University of California - Berkeley

3.7%

University of Pennsylvania

3.7%

New York University

3.7%

College of William and Mary

3.7%

Seton Hall University

3.7%

Williams College

3.7%

Illinois Institute of Technology

3.7%

Carnegie Mellon University

3.7%

Northeastern University

3.7%
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Majors

Business

37.1%

Marketing

11.3%

Management

9.1%

Finance

8.4%

Project Management

4.0%

Psychology

3.3%

Chemical Engineering

3.3%

Accounting

3.3%

Computer Science

2.5%

International Business

2.2%

Chemistry

2.2%

Electrical Engineering

1.8%

General Sales

1.8%

Mechanical Engineering

1.8%

Economics

1.5%

Supply Chain Management

1.5%

Engineering

1.5%

Education

1.5%

Music

1.1%

Fine Arts

1.1%
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Degrees

Masters

46.3%

Bachelors

36.0%

Other

10.2%

Certificate

3.6%

Associate

1.7%

Doctorate

1.1%

Diploma

0.8%

License

0.3%
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Temporary

Real Global Business Manager Salaries

Job Title Company Location Start Date Salary
Global Business Manager (Ethanol) Kolmar Americas, Inc. Bridgeport, CT Oct 01, 2011 $220,000
Global Head, Social Business Enterprises Population Services International Washington, DC Nov 01, 2014 $215,000
Vice President, Global Trading/Business Manager Barclays Capital Inc. New York, NY Sep 06, 2010 $200,000
Global Markets Business Strategy Manager State Street Bank and Trust Company New York, NY Sep 15, 2015 $171,000 -
$211,000
Global Oilfield Business Manager Stepan Company Northfield, IL Aug 12, 2014 $150,000
Global Business Services Manager Dresser-Rand Company Olean, NY Oct 01, 2010 $148,177 -
$90
Global Business Information & Analytics Senior Manager Amgen Inc. Thousand Oaks, CA Dec 02, 2014 $135,000
Global Business Manager-Waterproof Breathable Polartec, LLC Lawrence, MA Jan 17, 2011 $130,957 -
$140,000
Global Business Manager 3M Company Saint Paul, MN Sep 30, 2016 $128,879
Global Business Manager Microsoft Corporation Redmond, WA Feb 01, 2010 $123,690
Global Business Manager 3M Company Saint Paul, MN Sep 30, 2016 $121,056 -
$128,879
Business Manager, Global Store Merchandising Wal-Mart Associates, Inc. San Bruno, CA Aug 24, 2015 $120,000
Global Business Manager Facebook, Inc. Miami, FL Oct 29, 2013 $119,142
Global Business Manager Facebook, Inc. Miami, FL Aug 12, 2013 $119,142
Global Business Manager Facebook, Inc. Miami, FL Aug 02, 2013 $119,074
Global Head of Business Analytics National Union Fire Insurance Company of Pittsburgh, Pa. New York, NY Sep 05, 2015 $113,700
Manager-Global Business Solutions R. R. Donnelley & Sons Company Irvine, CA Aug 13, 2015 $112,000
Manager, Global Business Analytics Amgen Inc. South San Francisco, CA Jan 12, 2015 $112,000

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Top Skills for A Global Business Manager

BusinessStrategyNewProductDevelopmentFinancialAnalysisGlobalBusinessPDeliveryBusinessUnitComplianceProductLineBusinessPlansBusinessDevelopmentROEMProjectManagementCustomerServiceGrewOversawRegulatoryKpisCRM

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  1. Business Strategy
  2. New Product Development
  3. Financial Analysis
You can check out examples of real life uses of top skills on resumes here:
  • Led renewal of the global business strategy, designed to deliver better-than-market revenue growth and double- digit profit growth.
  • Defined new product development programs in thermal management and die attach for semiconductor packaging and determined resource allocation for development activities.
  • Led financial analysis of alternative business models.
  • Manage 13 project managers in implementing global business process transformation.
  • Performed as the supplier manager, developing strategies for selection, capabilities assessment, and negotiation of 3rd party suppliers.

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Top Global Business Manager Employers

Global Business Manager Videos

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