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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Global Director
Top Careers After Global Director
Hispanic or Latino8.7%
Black or African American0.6%
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University of Phoenix10.3%
New York University8.8%
Michigan State University4.7%
University of Chicago4.7%
Arizona State University4.4%
University of Pennsylvania4.4%
University of Pittsburgh -4.4%
University of Georgia4.1%
University of Michigan - Ann Arbor3.8%
Western Michigan University3.4%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Global Director, Legal Talent Development||Shearman and Stearling LLP||New York, NY||Apr 01, 2016||$291,200|
|Global Director of Corporate Finance & Treasury||Indivior, Inc.||Richmond, VA||Apr 27, 2016||$250,000|
|Global Director, Delivery and Sales||Adobe Systems Incorporated||San Jose, CA||Jan 08, 2016||$240,000|
|Global Director of Delivery and Sales||Adobe Systems Incorporated||San Jose, CA||Jun 30, 2016||$240,000|
|Global Director, Delivery and Sales||Adobe Systems Incorporated||San Jose, CA||Jun 29, 2016||$240,000|
|Global Key Industry Director-Gold||Flsmidth USA Inc.||Midvale, UT||Jan 07, 2016||$240,000|
|Global Key Industry Director-Gold||Flsmidth USA Inc.||Midvale, UT||May 30, 2016||$240,000|
|Global Key Industry Director-Gold||Flsmidth USA Inc.||Midvale, UT||May 30, 2016||$225,000|
|Global Director of Media Intelligence Systems||Mediabrands Worldwide, Inc.||New York, NY||Feb 15, 2016||$215,500 -
|Director, Global Indication Lead Sandostatin||Novartis Pharmaceuticals Corporation||East Hanover, NJ||Sep 24, 2015||$215,000|
|Director, Global Pricing and Reimbursement||Amgen Inc.||Thousand Oaks, CA||Sep 21, 2016||$207,200|
|Director, Global Convertible and Equity Linked Origination||RBC Capital Markets, LLC||New York, NY||Oct 21, 2015||$201,510|
|Global Director, Climate Program||World Resources Institute||Washington, DC||Aug 08, 2016||$200,000 -
|Director of Global Security||Weatherford International, LLC||Shenandoah, TX||Jan 20, 2016||$200,000 -
|Director, Global Film||Netflix, Inc.||Beverly Hills, CA||May 09, 2016||$174,658|
|Global Launch Excellence Director||Abbvie Inc.||North Chicago, IL||Sep 04, 2015||$170,870|
|Global Director, E-Commerce Strategy||Anheuser-Busch Inbev Services, LLC||New York, NY||Jun 01, 2015||$170,000 -
|Global Client Relationship Director||Fragomen Global LLP||Matawan, NJ||Sep 16, 2015||$170,000 -
|Strategy Director, Global Snacks Group||Pepsico, Inc.||NY||Jun 01, 2016||$170,000|
|Global Director of Borehole Seismic Processing||Sigma Cubed Inc.||Houston, TX||Jun 18, 2015||$168,000|
|Director, Strategic Market-Global||First Solar Development, LLC||San Francisco, CA||Sep 15, 2015||$165,900 -
|Global Director, E-Commerce Licensing||Anheuser-Busch Inbev Services, LLC||New York, NY||Sep 29, 2015||$145,000 -
|Global Director, E-Commerce Licensing||Anheuser-Busch Inbev Services, LLC||New York, NY||Oct 01, 2015||$145,000 -
|Global Director, Products and Services||Tacit Knowledge, Inc.||New York, NY||Sep 23, 2015||$144,123 -
|Global Director, Marketing Craft Deployment||Anheuser-Busch Inbev Services, LLC||New York, NY||Jan 08, 2016||$143,640 -
|Director, Global Rail Services||Amsted Rail Co. Inc.||Granite City, IL||May 01, 2015||$143,222|
|Global Sourcing Director||Glanbia Nutritionals, Inc.||Fitchburg, WI||Jan 02, 2016||$143,000|
|Global Director, Demand Management Sales||Anheuser-Busch Inbev Services, LLC||New York, NY||Jan 09, 2016||$141,315 -
|Global Director, Management Information Systems||Diligent Board Member Services, Inc.||New York, NY||Sep 21, 2016||$140,000|
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