Global director vs senior director of marketing

The differences between global directors and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global director and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $157,749 average annual salary of a global director.

The top three skills for a global director include project management, cloud and HR. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Global director vs senior director of marketing overview

	Global Director	Senior Director Of Marketing
Yearly salary	$157,749	$159,916
Hourly rate	$75.84	$76.88
Growth rate	10%	10%
Number of jobs	81,120	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a global director do?

The duties of a global director will vary on one's line of work or company of employment. Typically, their responsibilities will revolve around overseeing and leading a diverse range of employees or departments, developing new strategies and programs for global markets, and ensuring that all products and services are inclusive and public friendly. Furthermore, as a director, it is essential to implement all policies and regulations, all while developing new ones to ensure the efficiency of the company and its services.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Global director vs senior director of marketing salary

Global directors and senior directors of marketing have different pay scales, as shown below.

	Global Director	Senior Director Of Marketing
Average salary	$157,749	$159,916
Salary range	Between $107,000 And $230,000	Between $112,000 And $226,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	New Jersey	California
Best paying company	Barclays	Washington Prime Group
Best paying industry	Automotive	Media

Differences between global director and senior director of marketing education

There are a few differences between a global director and a senior director of marketing in terms of educational background:

	Global Director	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Global director vs senior director of marketing demographics

Here are the differences between global directors' and senior directors of marketing' demographics:

	Global Director	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 74.5% Female, 25.5%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between global director and senior director of marketing duties and responsibilities

Global director example responsibilities.

Lead all communication, development and employee training efforts with ERP software provider.
Create and maintain reports and dashboards for measuring global leads, opportunities and tracking company KPIs.
Manage vast data sources in order to align metrics to behavioral change and KPIs meaningful to business interfaces and leadership team.
Manage cloud software for shipping visibility of ocean containers, tendering and contract management, maximizing leverage and oversight.
Manage global teams affecting operational functions in the supply chain including, logistics, inventory management and retail operations.
Collaborate with regulatory team to deliver documentation sufficient to convince FDA to lift consent decree with a finding of substantially compliant.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Global director vs senior director of marketing skills

Common global director skills

Project Management, 8%
Cloud, 5%
HR, 4%
Oversight, 4%
Continuous Improvement, 4%
Customer Satisfaction, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Global Director vs Senior Director Of Marketing

Updated January 8, 2025

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