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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Global Manager (Hotel & Entertainment/Vending Leisure Venues)||Tiburon Lockers Inc.||Rockleigh, NJ||Jul 15, 2016||$203,486|
|Global BPC Manager||IPG GIS Us, Inc.||New York, NY||Nov 17, 2014||$200,000|
|Global Tender Manager||Kuehne + Nagel Inc.||Houston, TX||Sep 16, 2015||$180,000 -
|Manager, Global Standards||Phi, Inc.||Lafayette, LA||Mar 28, 2016||$175,000|
|Manager, Global Standards||Phi, Inc.||Lafayette, LA||Aug 17, 2016||$175,000|
|Senior Centers of Excellence Global Manager||Avon Products, Inc.||Rye, NY||Aug 27, 2015||$174,900|
|Manager, FP&A, Global Analysis||Nii Holdings, Inc.||Reston, VA||Jun 04, 2016||$173,701|
|Winpcs Global Completion Manager||Complan USA LLC||Livingston, TX||Jul 25, 2016||$166,960|
|Global Structural PKG. DEV MGR||Microsoft Corporation||Redmond, WA||Sep 16, 2015||$162,964|
|Global Manager||Bloomberg, LP||New York, NY||Sep 15, 2014||$160,000 -
|Global Manager, Servo Electronics Development||Hitachi Global Storage Technologies||San Jose, CA||Oct 18, 2016||$159,182 -
|Senior Global Payments Manager||Peertransfer Corporation||Boston, MA||Feb 22, 2016||$156,775|
|Manager, Global Architect||Tibco Software, Inc.||Palo Alto, CA||Jan 13, 2014||$154,400|
|Global Manager, Innovation||Anheuser-Busch Inbev Services, LLC||New York, NY||Mar 15, 2016||$120,061 -
|Global Manager, Mergers and Acquisitions||Anheuser-Busch Inbev Services, LLC||New York, NY||Jan 08, 2016||$120,061 -
|Global Manager, Legal||Anheuser-Busch Inbev Services, LLC||New York, NY||Jan 08, 2016||$120,060 -
|Manager, Global Strategic Pricing||ELC Management LLC||New York, NY||May 19, 2014||$120,000|
|Global Manager-Insurance Practice Area||The Boston Consulting Group, Inc.||Chicago, IL||Sep 01, 2014||$120,000 -
|Manager, Global Heor||Biogen, Inc.||Cambridge, MA||Sep 24, 2016||$120,000 -
|Manager, Global Customer Analytics||Tiffany & Co.||New York, NY||Apr 25, 2016||$120,000|
|Global Payments Manager||Microsoft Corporation||Bellevue, WA||Sep 25, 2014||$117,871|
|Manager, Global Heor||Abbvie Inc.||North Chicago, IL||Apr 08, 2013||$107,000|
|Manager, Global Financial Applications||Parexel International||Billerica, MA||Jul 16, 2016||$106,245|
|Global Manager, IT Metrics and Reporting Services||Holland America Line N.V.||Seattle, WA||Apr 28, 2016||$104,000 -
|Manager, Medical Publications, Global Oncology Med||Sanofi Us Services Inc.||Cambridge, MA||Nov 04, 2013||$103,600 -
|Global Insights Manager, Analytic Insights||The Clorox Company||Oakland, CA||Sep 17, 2013||$102,731 -
|Global Manager, Pricing and Trade Promotions||Mars Chocolate North America, LLC||Mount Olive, NJ||Sep 18, 2014||$102,250|
|Global Carrier Manager||Pitney Bowes Inc.||NJ||Aug 06, 2016||$101,650 -
|Global Insights Manager, Sense & Respond Analytics||The Clorox Company||Oakland, CA||Jul 09, 2015||$101,421 -
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