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Become A Global Product Manager

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Working As A Global Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $124,000

    Average Salary

What Does A Global Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Global Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Global Product Manager Career Paths

Global Product Manager
Senior Product Manager
Director, Product Marketing
11 Yearsyrs
Senior Product Manager Marketing Director
Director, Strategic Marketing
10 Yearsyrs
Senior Product Manager Marketing Vice President
Executive Vice President Marketing
11 Yearsyrs
Marketing Director Director Of Sales
Director Of Global Sales
13 Yearsyrs
Marketing Director
Director Of Consumer Marketing
10 Yearsyrs
Business Development Manager Business Development Director
Marketing And Business Development Director
9 Yearsyrs
Business Development Manager Senior Manager Of Marketing
Senior Marketing Program Manager
9 Yearsyrs
Product Management Director
Director Of Marketing And Product Management
9 Yearsyrs
General Manager Market Manager
Senior Market Manager
10 Yearsyrs
Market Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Market Manager Marketing Communications Manager
Manager, Channel Marketing
8 Yearsyrs
Regional Sales Manager Channel Manager/Sales Manager
Senior Channel Manager
10 Yearsyrs
Group Product Manager Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Group Product Manager
Group Marketing Manager
8 Yearsyrs
Purchasing Manager Category Manager
Senior Category Manager
12 Yearsyrs
Group Product Manager Product Line Manager
Strategic Marketing Manager
8 Yearsyrs
Group Product Manager
7 Yearsyrs
Senior Product Marketing Manager Vice President, Product Management
Vice President, Product Manager
10 Yearsyrs
Marketing Manager, Global Marketing Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
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Do you work as a Global Product Manager?

Help others decide if this is a good career for them

Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Top Careers Before Global Product Manager
Manager 4.1%
Consultant 3.1%
Top Careers After Global Product Manager
Consultant 4.7%
Director 4.1%

Do you work as a Global Product Manager?

Average Yearly Salary
$124,000
Show Salaries
$87,000
Min 10%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$177,000
Max 90%
Best Paying Company
Cantel Medical
Highest Paying City
San Francisco, CA
Highest Paying State
Colorado
Avg Experience Level
3.3 years
How much does a Global Product Manager make at top companies?
The national average salary for a Global Product Manager in the United States is $125,019 per year or $60 per hour. Those in the bottom 10 percent make under $88,000 a year, and the top 10 percent make over $177,000.

Real Global Product Manager Salaries

Job Title Company Location Start Date Salary
Global Product Head, Multimedia Centre Thomson Reuters (Markets) LLC New York, NY Jun 01, 2012 $186,850
Global Product Head, Multimedia Centre Thomson Reuters (Markets) LLC New York, NY Nov 07, 2011 $185,000
Product Manager, Global Market The Bank of New York Mellon New York, NY Sep 01, 2012 $177,147
Global Product Manager Cabot Corporation Boston, MA Mar 09, 2016 $175,100
Global Product Manager Cabot Corporation Boston, MA Aug 06, 2016 $170,000
Global Head of Media Products Repucom America, LLC Stamford, CT Nov 15, 2014 $169,950
Global Head of Media Products Repucom America, LLC Stamford, CT Nov 19, 2014 $169,950
Global Head of Media Products Repucom America, LLC Stamford, CT Nov 19, 2012 $165,000
Product Manager, Global Emerging Markets EBAY Mobile Labs Inc. San Francisco, CA Sep 15, 2016 $155,000
Global Product Manager FMC Corporation Philadelphia, PA Apr 09, 2016 $155,000
Global Product Manager FMC Corporation Philadelphia, PA Aug 25, 2016 $155,000
Global Product Manager Kimberly-Clark Corporation Roswell, GA Dec 04, 2014 $154,000 -
$164,000
Global Product Manager Power Standards Lab Alameda, CA Jul 09, 2016 $150,000
Global Product Manager Jpmorgan Chase & Co Chicago, IL Oct 01, 2011 $150,000 -
$200,000
Global Product Manager, MAS Checkpoint Systems, Inc. NJ Sep 13, 2016 $120,000
Global Product Manager Sabrient Systems, LLC Santa Barbara, CA Aug 31, 2012 $120,000
Manager, Global Product Communications Novartis Vaccines and Diagnostics, Inc. Cambridge, MA Oct 01, 2011 $118,000
Manager of Global Product Communication Novartis Vaccines and Diagnostics, Inc. Cambridge, MA Feb 14, 2011 $118,000
Global Product Manager, Primaries FMC Corporation Philadelphia, PA Sep 01, 2015 $117,557
Global Product Manager, Primaries FMC Corporation Philadelphia, PA Oct 16, 2015 $117,557
Global Product Manager Smiths Medical ASD, Inc. Southington, CT Nov 04, 2013 $115,000
Global Product Manager Atotech USA Inc. Albany, NY Sep 21, 2014 $106,028
Global Product Manager Covidien LP Plymouth, MN Sep 01, 2015 $105,581
Global Product Manager Covidien LP Plymouth, MN Oct 13, 2014 $105,581
Product Manager, Global Customer Acquisition Expedia, Inc. Bellevue, WA Jan 06, 2015 $104,291 -
$121,000
Product Manager, Global Customer Acquisition Expedia, Inc. Bellevue, WA Jun 01, 2015 $104,291 -
$121,000
Global Product Manager--Ball Bearings The Timken Company North Canton, OH Sep 01, 2015 $102,571
Global Product Manager for Shredder Spares/Wears Metso Minerals Industries, Inc. San Antonio, TX May 09, 2016 $102,500 -
$125,500

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Top Skills for A Global Product Manager

  1. New Product Development
  2. Product Strategy
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Directed all areas of Product Management including New Product Development and Market Introductions, Portfolio Review, Pricing and Profitability.
  • Partnered and collaborated with International marketing teams to develop and execute a consistent training, branding and product strategy.
  • Directed commercial efforts of internal business venture developing custom ingredient formulations for North America food applications producing 30% revenue growth.
  • Developed marketing messaging and collateral to support global sales and marketing organizations.
  • Direct global product management for the business development of alternative energy solutions, private labeling activity and obstruction lighting product line.

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Top 10 Best States for Global Product Managers

  1. New York
  2. Colorado
  3. Virginia
  4. New Jersey
  5. Rhode Island
  6. California
  7. Delaware
  8. Arkansas
  9. Washington
  10. Pennsylvania
  • (2,635 jobs)
  • (878 jobs)
  • (1,027 jobs)
  • (1,105 jobs)
  • (159 jobs)
  • (7,677 jobs)
  • (72 jobs)
  • (132 jobs)
  • (1,912 jobs)
  • (930 jobs)

Global Product Manager Demographics

Gender

Male

63.2%

Female

29.9%

Unknown

6.9%
Ethnicity

White

58.9%

Hispanic or Latino

13.7%

Asian

13.1%

Black or African American

9.8%

Unknown

4.4%
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Foreign Languages Spoken

Spanish

27.1%

French

13.9%

German

12.5%

Mandarin

9.0%

Chinese

9.0%

Portuguese

7.6%

Italian

4.2%

Japanese

3.5%

Arabic

2.1%

Hindi

1.4%

Korean

1.4%

Danish

1.4%

Russian

1.4%

Cantonese

1.4%

Telugu

0.7%

Vietnamese

0.7%

Marathi

0.7%

Dutch

0.7%

Sanskrit

0.7%

Bulgarian

0.7%
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Global Product Manager Education

Schools

University of Phoenix

11.2%

Northwestern University

8.4%

Michigan State University

8.0%

Purdue University

6.8%

DePaul University

6.0%

New York University

5.6%

University of Texas at Austin

5.6%

University of Southern California

4.8%

Pennsylvania State University

4.4%

Ohio State University

4.0%

Marquette University

4.0%

University of Chicago

4.0%

Cornell University

3.6%

Columbia University

3.6%

Duke University

3.6%

Thunderbird School of Global Management

3.6%

University of Illinois at Chicago

3.2%

Santa Clara University

3.2%

University of Minnesota - Twin Cities

3.2%

San Jose State University

3.2%
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Majors

Business

36.4%

Marketing

17.6%

Finance

8.9%

Management

6.1%

Mechanical Engineering

4.1%

Electrical Engineering

3.8%

Computer Science

2.4%

International Business

2.4%

Chemistry

2.4%

Chemical Engineering

2.4%

Economics

2.1%

Biology

1.8%

Communication

1.5%

Project Management

1.3%

Industrial Engineering

1.2%

Psychology

1.2%

Engineering And Industrial Management

1.1%

Accounting

1.1%

Information Systems

1.0%

Engineering

1.0%
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Degrees

Masters

49.6%

Bachelors

35.6%

Other

7.8%

Doctorate

3.1%

Certificate

2.1%

Associate

1.5%

Diploma

0.4%

License

0.1%
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