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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Global Product Expert||Google Inc.||Mountain View, CA||Aug 06, 2016||$184,122|
|Global Well Engineering and Product Manager||Weatherford International, LLC||Houston, TX||Sep 18, 2015||$182,000 -
|Global Product Manager||Cabot Corporation||Boston, MA||Mar 09, 2016||$175,100|
|Global Product Manager||Cabot Corporation||Boston, MA||Aug 06, 2016||$170,000|
|Global Head of Media Products||Repucom America, LLC||Stamford, CT||Nov 19, 2014||$169,950|
|Global Head of Media Products||Repucom America, LLC||Stamford, CT||Nov 15, 2014||$169,950|
|SR. Global Product Manager||KaVo Dental Technologies LLC||Hatfield, PA||Jan 22, 2016||$167,606|
|SR. Global Product Manager||Edwards Lifesciences LLC||Irvine, CA||May 26, 2014||$157,361|
|Global Product Manager||FMC Corporation||Philadelphia, PA||Aug 25, 2016||$155,000|
|Global Product Manager||FMC Corporation||Philadelphia, PA||Apr 09, 2016||$155,000|
|Global Product Manager||Kimberly-Clark Corporation||Roswell, GA||Dec 04, 2014||$154,000 -
|Global Product Manager||Power Standards Lab||Alameda, CA||Jul 09, 2016||$150,000|
|Product Strategist-Global||The Ultimate Software Group, Inc.||Weston, FL||Sep 11, 2013||$150,000|
|Product Strategist, Global||Ultimate Software||Weston, FL||Sep 24, 2015||$148,574|
|Global Product Manager||Logitech Inc.||Newark, CA||Aug 20, 2016||$136,539 -
|Global Product Manager||Weatherford International, LLC||Houston, TX||Feb 16, 2015||$136,307 -
|Global Aerospace Products Manager||National Bronze & Metals, Inc.||Lorain, OH||Sep 17, 2014||$135,000|
|Senior Global Product Manager||Ortho Clinical Diagnostics||Raritan, NJ||Sep 07, 2015||$133,931 -
|Global Product Portfolio Manager||FMC Corporation||Philadelphia, PA||Jan 10, 2016||$133,000|
|Global Product Expert||Google Inc.||Mountain View, CA||Dec 22, 2015||$127,001|
|Global Product Manager||Power Distribution Inc.||Santa Ana, CA||Dec 05, 2016||$125,861|
|Senior Global Structured Product Mgmt Portfolio Manager||State Street Bank and Trust Company||Boston, MA||Jun 12, 2016||$110,500 -
|Director, Global Product Manager||Cycling Sports Group Inc.||Wilton, CT||Aug 15, 2014||$110,000|
|Director, Global Product Manager||Cycling Sports Group, Inc.||Wilton, CT||Sep 10, 2015||$110,000|
|Global Product Manager||Covidien LP||New Haven, CT||Sep 22, 2013||$109,798|
|Global Product Manager, Fibre Cement||Albany International Corp.||Saint Stephen, SC||Sep 01, 2014||$108,360|
|Global Product Manager||Transtector Systems Inc.||Hayden, ID||Sep 29, 2015||$106,808|
|Global Product Manager, Ultrasonics||Branson Ultrasonics Corporation||Danbury, CT||Sep 24, 2015||$106,454 -
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