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Become A Global Product Manager

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Working As A Global Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $110,000

    Average Salary

What Does A Global Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Global Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Global Product Manager jobs

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Global Product Manager Career Paths

Global Product Manager
Regional Sales Manager Regional Sales Director
Director Of Enterprise Sales
12 Yearsyrs
Senior Manager Director Of Sales And Operations
Director Of Global Sales
13 Yearsyrs
Senior Product Manager Marketing Director
Director Of Sales
10 Yearsyrs
Market Manager Director Of Sales
Director Of Sales & Business Development
13 Yearsyrs
Marketing Consultant Director Of Sales And Marketing
Director Of Sales, Americas
13 Yearsyrs
Senior Product Manager Senior Manager
Marketing Director
7 Yearsyrs
Business Developer Marketing/Business Development
Marketing Manager
6 Yearsyrs
Regional Sales Manager National Account Manager
National Accounts Sales Manager
9 Yearsyrs
Market Manager National Account Manager
National Sales Director
10 Yearsyrs
General Manager Account Executive
National Sales Manager
10 Yearsyrs
Business Developer Senior Business Analyst
Product Manager
7 Yearsyrs
General Manager District Manager
Regional Sales Director
10 Yearsyrs
Marketing Director Sales Consultant
Regional Sales Manager
9 Yearsyrs
Account Executive Regional Sales Director
Sales Vice President
9 Yearsyrs
Business Development Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Business Development Manager Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Marketing Director General Manager
Vice President & General Manager
12 Yearsyrs
Product Management Director Vice President, Business Development
Vice President & Sales Manager
9 Yearsyrs
Senior Project Manager Vice President
Vice President Of Sales & Operations
12 Yearsyrs
Product Management Director Vice President-Products
Vice President Product Development
12 Yearsyrs
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Average Length of Employment
Global Manager 3.4 years
Product Director 3.4 years
Global Director 3.4 years
Product Manager 3.4 years
Marketing Manager 3.1 years
Product Lead 2.9 years
Top Employers Before
Manager 3.2%
Top Employers After
Consultant 4.2%
Owner 2.5%

Global Product Manager Demographics

Gender

Male

66.6%

Female

30.2%

Unknown

3.2%
Ethnicity

White

74.2%

Asian

13.5%

Hispanic or Latino

8.7%

Unknown

2.7%

Black or African American

0.9%
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Languages Spoken

Spanish

28.9%

French

11.8%

German

11.8%

Mandarin

8.6%

Chinese

7.9%

Portuguese

7.2%

Italian

4.6%

Japanese

3.9%

Hindi

2.6%

Arabic

2.0%

Marathi

1.3%

Dutch

1.3%

Korean

1.3%

Danish

1.3%

Russian

1.3%

Cantonese

1.3%

Telugu

0.7%

Vietnamese

0.7%

Sanskrit

0.7%

Bulgarian

0.7%
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Global Product Manager Education

Schools

University of Phoenix

12.1%

Northwestern University

8.7%

Purdue University

8.2%

Michigan State University

7.2%

University of Texas at Austin

6.3%

New York University

5.8%

Ohio State University

4.8%

University of Southern California

4.8%

Pennsylvania State University

4.3%

Rochester Institute of Technology

4.3%

University of California - Santa Barbara

3.9%

University of Toledo

3.4%

Carnegie Mellon University

3.4%

Pepperdine University

3.4%

DePaul University

3.4%

University of Kansas

3.4%

Thunderbird School of Global Management

3.4%

Lake Forest Graduate School of Management

3.4%

Case Western Reserve University

2.9%

University of Wisconsin - Whitewater

2.9%
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Majors

Business

35.0%

Marketing

18.9%

Finance

9.0%

Management

7.3%

Mechanical Engineering

3.6%

Electrical Engineering

3.3%

Computer Science

2.5%

Chemistry

2.5%

International Business

2.1%

Biology

2.0%

Chemical Engineering

2.0%

Economics

1.7%

Project Management

1.5%

Communication

1.5%

Industrial Engineering

1.3%

Engineering And Industrial Management

1.3%

Engineering

1.2%

Education

1.1%

Psychology

1.1%

Political Science

1.1%
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Degrees

Masters

51.0%

Bachelors

34.8%

Other

7.8%

Doctorate

2.5%

Certificate

2.1%

Associate

1.3%

Diploma

0.4%

License

0.1%
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Part Time
Internship
Temporary

Real Global Product Manager Salaries

Job Title Company Location Start Date Salary
Global Product Head, Multimedia Centre Thomson Reuters (Markets) LLC New York, NY Jun 01, 2012 $186,850
Global Product Head, Multimedia Centre Thomson Reuters (Markets) LLC New York, NY Nov 07, 2011 $185,000
Product Manager, Global Market The Bank of New York Mellon New York, NY Sep 01, 2012 $177,147
Global Product Manager Cabot Corporation Boston, MA Mar 09, 2016 $175,100
Global Product Manager Cabot Corporation Boston, MA Aug 06, 2016 $170,000
Global Head of Media Products Repucom America, LLC Stamford, CT Nov 19, 2014 $169,950
Global Head of Media Products Repucom America, LLC Stamford, CT Nov 15, 2014 $169,950
Global Head of Media Products Repucom America, LLC Stamford, CT Nov 19, 2012 $165,000
Product Manager, Global Emerging Markets EBAY Mobile Labs Inc. San Francisco, CA Sep 15, 2016 $155,000
Global Product Manager FMC Corporation Philadelphia, PA Aug 25, 2016 $155,000
Global Product Manager FMC Corporation Philadelphia, PA Apr 09, 2016 $155,000
Global Product Manager Kimberly-Clark Corporation Roswell, GA Dec 04, 2014 $154,000 -
$164,000
Global Product Manager Power Standards Lab Alameda, CA Jul 09, 2016 $150,000
Global Product Manager Jpmorgan Chase & Co Chicago, IL Oct 01, 2011 $150,000 -
$200,000
Global Product Manager Sabrient Systems, LLC Santa Barbara, CA Aug 31, 2012 $120,000
Global Product Manager, MAS Checkpoint Systems, Inc. NJ Sep 13, 2016 $120,000
Manager of Global Product Communication Novartis Vaccines and Diagnostics, Inc. Cambridge, MA Feb 14, 2011 $118,000
Manager, Global Product Communications Novartis Vaccines and Diagnostics, Inc. Cambridge, MA Oct 01, 2011 $118,000
Global Product Manager, Primaries FMC Corporation Philadelphia, PA Oct 16, 2015 $117,557
Global Product Manager, Primaries FMC Corporation Philadelphia, PA Sep 01, 2015 $117,557
Global Product Manager Smiths Medical ASD, Inc. Southington, CT Nov 04, 2013 $115,000
Global Product Manager Atotech USA Inc. Albany, NY Sep 21, 2014 $106,028
Global Product Manager Covidien LP Plymouth, MN Oct 13, 2014 $105,581
Global Product Manager Covidien LP Plymouth, MN Sep 01, 2015 $105,581
Product Manager, Global Customer Acquisition Expedia, Inc. Bellevue, WA Jun 01, 2015 $104,291 -
$121,000
Product Manager, Global Customer Acquisition Expedia, Inc. Bellevue, WA Jan 06, 2015 $104,291 -
$121,000
Global Product Manager--Ball Bearings The Timken Company North Canton, OH Sep 01, 2015 $102,571
Global Product Manager for Shredder Spares/Wears Metso Minerals Industries, Inc. San Antonio, TX May 09, 2016 $102,500 -
$125,500

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Top Skills for A Global Product Manager

NewProductDevelopmentProductLineProductStrategyRevenueGrowthGlobalProductNewProductLaunchesRPProductManagementProductPortfolioMarketShareMarketResearchGlobalMarketProductRoadmapBusinessPlanGlobalSalesAnnualRevenueNewProductIntroductionSalesTrainingBusinessDevelopment

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Top Global Product Manager Skills

  1. New Product Development
  2. Product Line
  3. Product Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Worked closely with sales, management, marketing, supply chain, manufacturing, engineering, and new product development.
  • Grow product line revenue and profitability.
  • Present and clearly articulate product strategy to all internal and external stakeholders
  • Analyzed and evaluated the financial health of the portfolio, driving revenue growth and increased margins.
  • Promoted to Global Product manager within 8 months.

Top Global Product Manager Employers

Global Product Manager Videos

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