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Become A Global Product Manager

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Working As A Global Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $119,641

    Average Salary

What Does A Global Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Global Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Global Product Manager?

Global Product Manager Jobs

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Global Product Manager Career Paths

Global Product Manager
Director, Product Marketing
Director Of Channel Marketing
12 Yearsyrs
Market Development Manager Manager, Field Marketing
Director Of Field Marketing
11 Yearsyrs
Marketing Director Product Management Director
Director Of Marketing And Product Management
10 Yearsyrs
Senior Project Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Senior Product Marketing Manager Director Of Strategy
Director Of Strategy & Marketing
6 Yearsyrs
Product Management Director Director, Product Marketing
Director, Strategic Marketing
10 Yearsyrs
Marketing Director
Executive Director, Marketing
9 Yearsyrs
Global Product Marketing Manager
9 Yearsyrs
Business Development Manager Account Director
Group Account Director
10 Yearsyrs
Market Manager Brand Manager
Group Product Manager
8 Yearsyrs
Product Management Director Research And Development Technician
Manager, Product Management
9 Yearsyrs
Senior Product Manager Marketing Director
Marketing Vice President
10 Yearsyrs
Marketing Consultant Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Business Development Manager Marketing Director
Regional Marketing Director
7 Yearsyrs
Market Manager Senior Manager Of Marketing
Senior Channel Manager
11 Yearsyrs
Senior Product Manager Director, Product Marketing
Senior Director, Product Marketing
13 Yearsyrs
Senior Project Manager Senior Product Manager
Senior Product Line Manager
10 Yearsyrs
Market Development Manager Product Marketing Manager
Solutions Marketing Manager
9 Yearsyrs
Marketing Consultant Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
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Do you work as a Global Product Manager?

Help others decide if this is a good career for them

Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Top Employers Before
Manager 4.6%
Consultant 3.1%
Top Employers After
Consultant 4.6%
Director 3.2%

Do you work as a Global Product Manager?

Global Product Manager Demographics

Gender

Male

66.3%

Female

30.3%

Unknown

3.4%
Ethnicity

White

58.2%

Asian

13.9%

Hispanic or Latino

13.7%

Black or African American

9.7%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

28.0%

French

12.6%

German

12.6%

Mandarin

8.4%

Chinese

8.4%

Portuguese

7.7%

Italian

4.2%

Japanese

4.2%

Arabic

2.1%

Hindi

1.4%

Dutch

1.4%

Korean

1.4%

Danish

1.4%

Russian

1.4%

Cantonese

1.4%

Telugu

0.7%

Vietnamese

0.7%

Marathi

0.7%

Sanskrit

0.7%

Bulgarian

0.7%
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Global Product Manager Education

Schools

University of Phoenix

11.3%

Northwestern University

9.4%

Michigan State University

7.9%

Purdue University

7.9%

New York University

5.9%

University of Texas at Austin

5.4%

Thunderbird School of Global Management

4.4%

Ohio State University

3.9%

Pennsylvania State University

3.9%

University of Southern California

3.9%

Cornell University

3.9%

University of California - Santa Barbara

3.9%

DePaul University

3.9%

University of Toledo

3.4%

George Washington University

3.4%

Rochester Institute of Technology

3.4%

Carnegie Mellon University

3.4%

San Jose State University

3.4%

Marquette University

3.4%

University of Kansas

3.4%
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Majors

Business

35.8%

Marketing

18.3%

Finance

8.2%

Management

6.8%

Mechanical Engineering

4.0%

Electrical Engineering

3.4%

Computer Science

2.4%

Chemistry

2.4%

Chemical Engineering

2.3%

International Business

2.2%

Biology

2.1%

Industrial Engineering

1.7%

Project Management

1.6%

Communication

1.6%

Economics

1.5%

Engineering And Industrial Management

1.5%

Engineering

1.2%

Psychology

1.1%

Information Systems

1.1%

Accounting

1.1%
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Degrees

Masters

50.5%

Bachelors

35.1%

Other

7.6%

Doctorate

2.7%

Certificate

2.1%

Associate

1.5%

Diploma

0.4%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Global Product Manager Salaries

Job Title Company Location Start Date Salary
Global Product Head, Multimedia Centre Thomson Reuters (Markets) LLC New York, NY Jun 01, 2012 $186,850
Global Product Head, Multimedia Centre Thomson Reuters (Markets) LLC New York, NY Nov 07, 2011 $185,000
Product Manager, Global Market The Bank of New York Mellon New York, NY Sep 01, 2012 $177,147
Global Product Manager Cabot Corporation Boston, MA Mar 09, 2016 $175,100
Global Product Manager Cabot Corporation Boston, MA Aug 06, 2016 $170,000
Global Head of Media Products Repucom America, LLC Stamford, CT Nov 19, 2014 $169,950
Global Head of Media Products Repucom America, LLC Stamford, CT Nov 15, 2014 $169,950
Global Head of Media Products Repucom America, LLC Stamford, CT Nov 19, 2012 $165,000
Product Manager, Global Emerging Markets EBAY Mobile Labs Inc. San Francisco, CA Sep 15, 2016 $155,000
Global Product Manager FMC Corporation Philadelphia, PA Aug 25, 2016 $155,000
Global Product Manager FMC Corporation Philadelphia, PA Apr 09, 2016 $155,000
Global Product Manager Kimberly-Clark Corporation Roswell, GA Dec 04, 2014 $154,000 -
$164,000
Global Product Manager Power Standards Lab Alameda, CA Jul 09, 2016 $150,000
Global Product Manager Jpmorgan Chase & Co Chicago, IL Oct 01, 2011 $150,000 -
$200,000
Global Product Manager Sabrient Systems, LLC Santa Barbara, CA Aug 31, 2012 $120,000
Global Product Manager, MAS Checkpoint Systems, Inc. NJ Sep 13, 2016 $120,000
Manager of Global Product Communication Novartis Vaccines and Diagnostics, Inc. Cambridge, MA Feb 14, 2011 $118,000
Manager, Global Product Communications Novartis Vaccines and Diagnostics, Inc. Cambridge, MA Oct 01, 2011 $118,000
Global Product Manager, Primaries FMC Corporation Philadelphia, PA Oct 16, 2015 $117,557
Global Product Manager, Primaries FMC Corporation Philadelphia, PA Sep 01, 2015 $117,557
Global Product Manager Smiths Medical ASD, Inc. Southington, CT Nov 04, 2013 $115,000
Global Product Manager Atotech USA Inc. Albany, NY Sep 21, 2014 $106,028
Global Product Manager Covidien LP Plymouth, MN Sep 01, 2015 $105,581
Global Product Manager Covidien LP Plymouth, MN Oct 13, 2014 $105,581
Product Manager, Global Customer Acquisition Expedia, Inc. Bellevue, WA Jan 06, 2015 $104,291 -
$121,000
Product Manager, Global Customer Acquisition Expedia, Inc. Bellevue, WA Jun 01, 2015 $104,291 -
$121,000
Global Product Manager--Ball Bearings The Timken Company North Canton, OH Sep 01, 2015 $102,571
Global Product Manager for Shredder Spares/Wears Metso Minerals Industries, Inc. San Antonio, TX May 09, 2016 $102,500 -
$125,500

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Top Skills for A Global Product Manager

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  1. New Product Development
  2. Product Line
  3. Product Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Complete responsibility for new product development and marketing mix for a portfolio of tools and refrigeration products.
  • Developed and implemented marketing strategies for assigned product lines.
  • Partnered and collaborated with International marketing teams to develop and execute a consistent training, branding and product strategy.
  • Directed commercial efforts of internal business venture developing custom ingredient formulations for North America food applications producing 30% revenue growth.
  • Direct global product management for the business development of alternative energy solutions, private labeling activity and obstruction lighting product line.

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Top 10 Best States for Global Product Managers

  1. New York
  2. Colorado
  3. New Jersey
  4. Rhode Island
  5. Virginia
  6. Washington
  7. Delaware
  8. California
  9. Arkansas
  10. Pennsylvania
  • (2,635 jobs)
  • (878 jobs)
  • (1,105 jobs)
  • (159 jobs)
  • (1,027 jobs)
  • (1,912 jobs)
  • (72 jobs)
  • (7,677 jobs)
  • (132 jobs)
  • (930 jobs)

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