How to hire a global product marketing manager

How to hire a global product marketing manager, step by step

Here's a step-by-step global product marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a global product marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new global product marketing manager
• Step 8: Go through the hiring process checklist

What does a global product marketing manager do?

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1. Identify your hiring needs

   The global product marketing manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A global product marketing manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, global product marketing managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of global product marketing managers and their corresponding salaries.

   Type of Global Product Marketing Manager	Description	Hourly rate
   Global Product Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$46-86
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Marketing Supervisor	Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines... Show more	$21-43

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Global Product
   • Market Research
   • Product Management
   • Integrated Marketing
   • Product Development
   • Manage Cross
   • Channel Marketing
   • Go-To-Market Strategy
   • Cycle Management
   • Business Development
   • Competitive Analysis
   • Product Portfolio
   • Marketing Campaigns

   Check all skills

   Responsibilities:

   • Identify events/shows that create awareness, develop ROI analysis that include led gen and cross selling opportunities.
   • Lead product development and business development of emerging mobile and cloud solutions.
   • Develop revenue generating marketing strategies for SaaS collaboration solution targeting small and medium size businesses.
   • Develop relationships with retailers that allow for data collection, customize ROI calculations and field trial partnerships.
   • Provide statistical analysis and technical responses to customer RFQ.

   More global product marketing manager duties

3. Make a budget

   Including a salary range in your global product marketing manager job description is one of the best ways to attract top talent. A global product marketing manager can vary based on:

   • Location. For example, global product marketing managers' average salary in georgia is 33% less than in utah.
   • Seniority. Entry-level global product marketing managers 46% less than senior-level global product marketing managers.
   • Certifications. A global product marketing manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a global product marketing manager's salary.

   Average global product marketing manager salary

   $132,707yearly

   $63.80 hourly rate

   ---

   Entry-level global product marketing manager salary

   $97,000 yearly salary

   Updated January 20, 2026

   Average global product marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$163,879	$79
   2	Utah	$159,873	$77
   3	Washington	$159,872	$77
   4	Michigan	$150,286	$72
   5	New Jersey	$145,145	$70
   6	New York	$136,920	$66
   7	Illinois	$134,685	$65
   8	Missouri	$133,671	$64
   9	Massachusetts	$133,344	$64
   10	Wisconsin	$127,675	$61
   11	Pennsylvania	$126,332	$61
   12	Texas	$123,577	$59
   13	District of Columbia	$122,829	$59
   14	Virginia	$119,596	$58
   15	Maryland	$116,483	$56
   16	Tennessee	$116,300	$56
   17	Georgia	$106,040	$51

   Average global product marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$183,429	$88.19	607
   2	eBay	$171,421	$82.41	37
   3	Apple	$168,057	$80.80	92
   4	ByteDance	$162,347	$78.05	17
   5	Applied Materials	$147,339	$70.84	49
   6	Expedia Group	$143,632	$69.05	100
   7	RingCentral	$142,670	$68.59	7
   8	Sony Electronics	$142,084	$68.31	2
   9	BD	$141,932	$68.24	11
   10	Amazon	$141,008	$67.79	969
   11	VF	$140,436	$67.52	11
   12	Edwards Lifesciences	$139,853	$67.24	31
   13	Agilent Technologies	$136,705	$65.72	17
   14	Philips	$135,355	$65.07	21
   15	Medtronic	$132,488	$63.70	53
   16	GE Healthcare Holdings Inc.	$132,187	$63.55	67
   17	Boston Scientific	$130,247	$62.62	52
   18	Mattel	$128,379	$61.72	10
   19	Estée Lauder	$124,059	$59.64	39
   20	Laerdal	$117,349	$56.42

4. Writing a global product marketing manager job description

   A global product marketing manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a global product marketing manager job description:

   Global product marketing manager job description example

   Collaboration drives Nordson's success as a market leader in Industrial Precision Solutions and Advanced Technology. Our employees thrive in an environment where we help each other reach our personal best and enable our company to continuously improve and grow, and our customers to succeed. You will find Nordson employees sharing our success by giving back in the communities around the world where we live and work.
   
   At Nordson Electronics Solutions we have big goals, an innovative spirit, and a vision to become the preferred partner to electronics manufacturers worldwide. If you believe in big goals, consider joining our team to help solve reliability challenges for the world's largest semiconductor, printed circuit board, and precision assembly manufacturers. Our fluid dispensing and surface treatment solutions help make reliable electronics an everyday reality - from mobile devices to the Internet of Things to self-driving vehicles, life-saving medical equipment, and beyond.
   
   As Global Product Marketing Manager you will develop effective marketing strategies for our Test & Inspection division to communicate the features and benefits of our Nordson's products to our customers and create demand for our products and services.
   
   You will perform market research on trending products and develop sales tools to communicate the vision and value of our products and to create unique selling points for all new products.
   In this role you will travel up to 25% globally.
   
   Your main responsibilities are:
   Clearly craft and consistently communicate the Test & Inspection division's vision to the regional sales team, and act as an internal advocate for our vision across the division.Develop annual and strategic marketing plans which are relevant for the Product Lines, with support from the Product Line Managers. Based on regional sales feedback and market & competitor research, help them to form a clear sales strategy and establish appropriate product pricing.Maintain a comprehensive database of competitor information, gather market intelligence, and generate comparisons to support the Regional Sales teams as needed.Develop product marketing proposals with key messages around our unique selling points which set our products apart from the rest of the market. Communicate these messages to the global sales and distribution organizations.Plan and participate in new product launches with clear messaging and marketing collateral. Generate sales support material such as videos, brochures, application notes, specification data sheets, web information and other promotional activities.Present our products to both internal teams and potential clients, as well as the press and internal PR teams, and use other relevant channels regarding new products and services to be launched in the market.Perform surveys, interviews and focus groups for obtaining insights about the customer's product usage and buyer personas to tap new opportunities.Be the central point-of-contact for all global trade shows and exhibitions.
   
   Your Education & Experience:
   Professional engineering and/or business / marketing qualification with approx. 5-10 years in a similar position are beneficial.Strong international business development background with strong experience developing marketing strategies in a technological industry.Background in / understanding of the PCBA, semiconductor and capital goods markets and business is a plus.
   
   Your Skills & Abilities:
   Experience of working with / in different cultures and regions.Excellent influencer with experience working with remote international teams.Ability to work under pressure and to tight deadlines.Ability to demonstrate the creation and execution of a clear division-wide product marketing strategy.Excellent written and verbal communications skills at all levels.Highly proactive with the ability to make decisions and drive all areas of the business.Microsoft Office including Word, Excel, PowerPoint, Outlook to a good level.
   
   #LI-CM1

   Copy this example

   

5. Post your job

   To find global product marketing managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any global product marketing managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level global product marketing managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your global product marketing manager job on Zippia to find and attract quality global product marketing manager candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit global product marketing managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new global product marketing manager

   Once you have selected a candidate for the global product marketing manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new global product marketing manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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