Global product marketing manager job description

Collaboration drives Nordson's success as a market leader in Industrial Precision Solutions and Advanced Technology. Our employees thrive in an environment where we help each other reach our personal best and enable our company to continuously improve and grow, and our customers to succeed. You will find Nordson employees sharing our success by giving back in the communities around the world where we live and work.

At Nordson Electronics Solutions we have big goals, an innovative spirit, and a vision to become the preferred partner to electronics manufacturers worldwide. If you believe in big goals, consider joining our team to help solve reliability challenges for the world's largest semiconductor, printed circuit board, and precision assembly manufacturers. Our fluid dispensing and surface treatment solutions help make reliable electronics an everyday reality - from mobile devices to the Internet of Things to self-driving vehicles, life-saving medical equipment, and beyond.

As Global Product Marketing Manager you will develop effective marketing strategies for our Test & Inspection division to communicate the features and benefits of our Nordson's products to our customers and create demand for our products and services.

You will perform market research on trending products and develop sales tools to communicate the vision and value of our products and to create unique selling points for all new products.
In this role you will travel up to 25% globally.

Your main responsibilities are:
Clearly craft and consistently communicate the Test & Inspection division's vision to the regional sales team, and act as an internal advocate for our vision across the division.Develop annual and strategic marketing plans which are relevant for the Product Lines, with support from the Product Line Managers. Based on regional sales feedback and market & competitor research, help them to form a clear sales strategy and establish appropriate product pricing.Maintain a comprehensive database of competitor information, gather market intelligence, and generate comparisons to support the Regional Sales teams as needed.Develop product marketing proposals with key messages around our unique selling points which set our products apart from the rest of the market. Communicate these messages to the global sales and distribution organizations.Plan and participate in new product launches with clear messaging and marketing collateral. Generate sales support material such as videos, brochures, application notes, specification data sheets, web information and other promotional activities.Present our products to both internal teams and potential clients, as well as the press and internal PR teams, and use other relevant channels regarding new products and services to be launched in the market.Perform surveys, interviews and focus groups for obtaining insights about the customer's product usage and buyer personas to tap new opportunities.Be the central point-of-contact for all global trade shows and exhibitions.

Your Education & Experience:
Professional engineering and/or business / marketing qualification with approx. 5-10 years in a similar position are beneficial.Strong international business development background with strong experience developing marketing strategies in a technological industry.Background in / understanding of the PCBA, semiconductor and capital goods markets and business is a plus.

Your Skills & Abilities:
Experience of working with / in different cultures and regions.Excellent influencer with experience working with remote international teams.Ability to work under pressure and to tight deadlines.Ability to demonstrate the creation and execution of a clear division-wide product marketing strategy.Excellent written and verbal communications skills at all levels.Highly proactive with the ability to make decisions and drive all areas of the business.Microsoft Office including Word, Excel, PowerPoint, Outlook to a good level.

#LI-CM1

Motorola Solutions is there for our customers when everything is on the line. In extreme moments - when a hurricane lands or when a fire breaks out. And in everyday moments - when a package arrives just in time for the holiday or when a child doesn't miss the school bus home.

We unify voice, data, video and analytics in one integrated ecosystem to enable individuals, businesses and communities to work together in more powerful ways. To help people make better decisions, act confidently and be their best in the moments that matter. Bring your passion, potential and talents to Motorola Solutions and connect with a career that matters.

The Global Video Security & Access Control (VS&A) Marketing Team is responsible for developing and executing all strategic marketing and product marketing programs across the globe to drive product awareness, demand generation and sales enablement. The team oversees all global product marketing strategy for the fixed video, mobile video and analytics portfolio, develops messaging and go to market strategy for the VS&A business, creates and drives marketing programs and campaigns aimed to generate leads and build brand awareness among target audiences, including system integrators, end-users and consultants. The Global VS&A Marketing team oversees all aspects of elevating and driving growth for Avigilon, Pelco, IndigoVision, and Openpath businesses as a part of the broader Motorola Solutions ecosystem.
Job Description
Motorola Solutions is looking for an experienced product marketing manager to manage a portfolio of products, drive creative storytelling of our solutions, and integrate messaging into the organization's overall objectives for the Global VS&A department. This individual will craft and implement product marketing content focused on promoting and building brand awareness and generating quantifiable demand and increasing MROI.

The Global Product Marketing Manager is a high-visibility role that works closely with global sales, product management and marketing leadership teams to create an effective communication strategy to support and grow the enterprise and public safety footprint within the Motorola Solutions' VS&A business. This manager will serve as a product marketing expert, working closely with key stakeholders to identify marketing campaign goals, coordinate all deliverables, and measure results. This individual should also bring exceptional project management and effective communication skills, ensuring all stakeholders are working together to deliver high-quality content. Communicates and lives by marketing guidelines and brand voice ensuring that marketing and sales enablement tools are shared across the corporation.

The Global Product Marketing Manager will be responsible, but not limited to, the following:
Together with the product management team, educate and effectively communicate technical product features and capabilities to internal and external partners.Create engaging and informative content for customers and end-users about the value and benefits of our products through presentations, brochures, sales sheets, videos, website copy, case studies, whitepapers, and social media posts. Support the development of integrated marketing campaigns and management of tactics promoting products across different digital channels - webinars, industry engagements, and e-books.Lead product marketing launch activities - coordination, authoring, reviews, approvals and launch publishing activities for key areas of focus and responsibility.Conduct thorough research on competitors and perform market research to develop a deeper understanding of our target customers, key industries, and buyer personas.Develop content for our website and measure and optimize interest around our products. Ensure content is optimized for search engines.Contribute to our social media channels and ensure product information is fully represented and part of a customer journey.Collaborate with various global internal stakeholders and external partners to orchestrate thoughtful marketing campaigns that drive brand awareness, accelerate purchase decisions, improve customer loyalty and satisfaction and drive sales.Develop strategic content for landing pages, blogs, and articles to drive web traffic, generate leads for the sales department, and optimize user experience.Work with business stakeholders to identify needs, goals, and requirements to inform recommendations for marketing campaigns. Function, adapt and succeed in a constantly changing, fast paced environment.Bring a positive attitude and motivation to deliver the highest quality assets.Respond positively and calmly to shifting priorities, demands and timelines.

Additional Knowledge/Skills:
Proficiency with webinar/online communication tools: On24, WebEx, ZoomWebinar, GoToWebinar, etc.Bachelor's Degree in Marketing, Communications, Business, or a related field preferred5+ years product marketing experience, B2B preferred Excellent project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment.High level of initiative, meticulous attention to detail, and excellent follow-up skills.Strong organizational, presentation and interpersonal skills.Exceptional analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Excellent written and oral communications skills, as well as Excel and MS Office expertise.Ability to build partnerships and effectively establish and maintain relationships with internal and external clients and vendors.Comfortable interacting with different levels of management and leading cross-functional, cross-regional teams.Energetic, positive, and a desire to work in a collaborative team environment.Adhere to company fundamentals and team values, ethics, and standards.Required travel: 20%
Basic Requirements
Bachelor's Degree required5+ years professional experience

Vaccine Requirement
Motorola Solutions has implemented a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Motorola Solutions' customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Motorola Solutions and maintain compliance with these requirements.

Travel Requirements
10-25%
Relocation Provided
None
Position Type
Experienced
Referral Payment Plan
No

Our U.S. Benefits include:
Incentive Bonus PlansMedical, Dental, Vision benefits effective Day 1401K with Company Match and Day 1 vesting9 Paid HolidaysGenerous Paid Time Off PackagesEmployee Stock Purchase PlanPaid Parental & Family Leaveand more!
EEO Statement
Motorola Solutions is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran's status, or, any other protected characteristic.

Linksys is looking for a Global Product Marketing Manager to lead our go to market efforts for our commercial product portfolio around the world. With our leading brand, customer-centric product roadmap, and global market presence, we need leadership on the day-to-day basis to grow this business for Linksys.

We'll look to you for the management of pricing, promotions, training, sales engagement, and customer interaction to support our priorities and strategic direction. You will supervise market and competitive trends within broader commercial networking space and find opportunities to extend or augment Linksys' product roadmap in coordination with the global product management team. You will work with Sales and Sales Engineers to engage with customers to set and exceed customer expectations, enable the customers' businesses to succeed, and handle Linksys's profitability throughout the engagement.

This is an entrepreneurial role that requires you to strategically navigate the challenges of being the factory authority on technical discussions as well as the business owner in making final pricing decisions. You will create engaging content in support of your product portfolio and act as the voice of the customer in product development and roadmap planning processes.

To meet the variety of needs and preferences of our team, this position will be hybrid. Due to the responsibilities associated with this specific position, this individual will travel to our Irvine office a minimum of 2 days a week and work remotely during other times.
*Responsibilities: *

* Analyze and synthesize intelligence from market research, technology trends and customer feedback and serve as the voice of the customer into the development organization.
* Create Market Requirement Documents (MRDs) and assist in developing financial cases for products and customization projects.
* Work with cross functional teams to transition products from specifications to proof of concept to full commercialization and launch, insuring that all details are in compliance with Linksys standards and customer expectations.
* Partner with Sales to present the roadmap and product line to customers (US and International) and with Sales Engineering on proposals to customize products to individual customer needs.
* Build relevant and engaging technical and marketing collateral to tell our story and engage prospects through the buying journey.

*What you'll need: *

* Bachelor's Degree with concentration in network engineering or computer science or equivalent experience preferred
* 4 years demonstrated ability in product marketing or sales in a hardware/services environment preferably in an IT product company; networking experience is required.
* Ability to understand and articulate technical issues and how they are affecting your product and your business.
* Proven, excellent interpersonal skills. Curious, driven, and supportive mentality.
* Creative, entrepreneurial approach to the workplace.
* Motivated self-starter with high attention to detail.
* Previous experience working in an international organization is a plus.

We are looking for remarkable candidates to join the Linksys team. Time and time again, research has shown that individuals from marginalized identities are hesitant to apply if they do not check off every box. If you think you are qualified, but do not necessarily meet every line in the job description, please connect with us. We would love to hear from you and see if you'd be a great culture add.

Job Type: Full-time

Pay: $120,000.00 - $150,000.00 per year

Benefits:
* 401(k)
* 401(k) matching
* Dental insurance
* Disability insurance
* Flexible schedule
* Flexible spending account
* Health insurance
* Health savings account
* Life insurance
* Paid time off
* Parental leave
* Tuition reimbursement
* Vision insurance
* Work from home
Schedule:
* Monday to Friday
Supplemental pay types:
* Bonus pay

Work Location: Hybrid remote in Irvine, CA 92617