Automatically apply for jobs with Zippia

Upload your resume to get started.

Global product marketing manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Davide , Ph.D. Bolchini Ph.D.,

Matthew Lopresti

Below we've compiled a list of the most critical global product marketing manager skills. We ranked the top skills for global product marketing managers based on the percentage of resumes they appeared on. For example, 8.3% of global product marketing manager resumes contained digital marketing as a skill. Continue reading to find out what skills a global product marketing manager needs to be successful in the workplace.

15 global product marketing manager skills for your resume and career

1. Digital Marketing

Here's how global product marketing managers use digital marketing:

Established integrated marketing campaigns with data and digital marketing strategies to engage and retain customers.
Spearheaded integrated marketing programs with multi-channel strategies, including distributor partnerships, direct-to-patient online strategies and digital marketing (i.e.

2. Global Product

A global product is a product that is marketed and distributed around the world by the same brand using the same specifications and features. Global products are not restricted to any region or created for use by any region.

Here's how global product marketing managers use global product:

Developed global product channel expansion strategy for mobile devices.
Developed global product and industry forecasting model.

3. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how global product marketing managers use market research:

Performed market research, analyzed key consumer trends, and evaluated segmentation opportunities for product positioning within the maturing telecommunications industry.
Conducted market research and understanding of industry trends to create market intelligence and incorporate results into product offerings.

4. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how global product marketing managers use product management:

Set and execute strategic initiatives for incremental growth in the Mail Finishing Line-of-Business using Pragmatic and 'Strong-Form' Product Management processes.
Promoted to lead product management operations, including product development, brand management, corporate communications, and channel.

5. Integrated Marketing

Here's how global product marketing managers use integrated marketing:

Managed demand generation and launched integrated marketing campaigns resulting in 10x more leads and 200% more web traffic.
Define the SAAS-based portfolio s integrated marketing strategy, including product value propositions and messaging.

6. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how global product marketing managers use product development:

Facilitated significant cost-reduction programs and product development initiatives that contributed to 31% increase in key accessory sales in three-year period.
Carried out in-depth market analysis and created documents to focus on engineering and product development activities within the organization.

Choose from 10+ customizable global product marketing manager resume templates

Build a professional global product marketing manager resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your global product marketing manager resume.

7. Manage Cross

Here's how global product marketing managers use manage cross:

Planned new product launches & releases and helped manage cross-functional implementation of plans.
Manage cross functional teams for new product launches.

8. Channel Marketing

Here's how global product marketing managers use channel marketing:

Focused on development of product marketing and channel marketing infrastructure in an existing B2B organization expanding into consumer products.
Recruited to develop, manage and execute annual and strategic channel marketing plans for security identification software and hardware products.

9. Go-To-Market Strategy

Here's how global product marketing managers use go-to-market strategy:

Defined go-to-market strategy and managed product life-cycle for software components and development framework product offerings.
Developed business-to-business Internet go-to-market strategy.

10. Cycle Management

Here's how global product marketing managers use cycle management:

Established the Product Lifecycle Management (PLM) philosophy through organization.
Developed and executed product line profitability improvement plans, product position, and overall product life cycle management.

11. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how global product marketing managers use business development:

Collaborated to develop and implement global business development for supply chain and electronic payment products.
Formed successful new Business Development and Partnering organization and related partnering program.

12. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how global product marketing managers use competitive analysis:

Develop white papers, data sheets, competitive analysis, and case studies around a suite of Ingram Micro products.
Conducted extensive competitive analysis resulting in sales-ready information that enabled sales to increase win rates against key competitors by 22%.

13. Product Portfolio

A product portfolio is a collection of all services and products by an enterprise made available to customers and clients. It also features vital areas of the business operations and processes. The product portfolio is a detailed analysis of a company's risk management, leadership, growth, financial prospects, contributions, and income.

Here's how global product marketing managers use product portfolio:

Determined and set product portfolio global pricing strategies to meet corporate revenue and profitability goals
Managed a $300M+ annual business encompassing 5 product portfolios and 12 product lines including hardware and software solutions.

14. Marketing Campaigns

Here's how global product marketing managers use marketing campaigns:

Led the marketing communication team in developing marketing collateral and executing marketing campaigns.
Launched marketing campaigns including a national TV ad which made Stanley the #1 tools brand in Poland in 18 months.

15. Competitive Landscape

Here's how global product marketing managers use competitive landscape:

Identify competitive landscape, and conduct SWOT analysis to pioneer new offerings that lead to portfolio profitability.
Conducted detailed market analysis for both new and refurb products to capture SAM/SOM trends, competitive landscape, and regional/customer specifics.

5 Global Product Marketing Manager resume examples

Build a professional global product marketing manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 5+ resume templates to create your global product marketing manager resume.

Create my resume

Build a professional resume in minutes using this template.

What skills help Global Product Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on global product marketing manager resumes?

Davide , Ph.D. Bolchini Ph.D.

Professor and Chair, Director, Human-Computer Interaction Program, Indiana University

In my experience, our most successful MS HCI graduates (https://soic.iupui.edu/hcc/graduate/hci/masters/) take the time to put together a compelling online portfolio that showcases their project experience and skill set in action, as applied to specific research opportunities they had with faculty or projects they worked on during their UX internships in the industry. The personal brand of UX junior professional can be greatly enriched when the portfolio includes not only what the student has done, but why and what was the design rationale behind the process and the results, what was the larger context and goal of the project (especially in large collaborative projects), and what was the specific role and contribution of the student. The discussion about the portfolio of a candidate has become a key ingredient of the interview for UX jobs, besides other important activities such as UX design exercises or remote assignments.

What global product marketing manager skills would you recommend for someone trying to advance their career?

Matthew Lopresti

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What technical skills for a global product marketing manager stand out to employers?

Patrick Lindsay

Assistant Lecturer, Miami University

Most all employers expect full competency in creatively using technology for communications. By that I don't mean mobile devices or social media usgae. I mean a widespread working knowledge of technology tools (apps, software, etc). Employers are seeking those candidates who can convey thoughts, ideas, responses in a multi-faceted way. Basic competency in written correspondence is no longer enough. Employers want to see daily business communication not only contain demonstration of good writing (grammar, syntax, formatting) but also being able to create embedded images, video, and relevant web links to better communicate. And not just for a big fancy client presentation, but consistently in regular communication. Further, they want words supported by data; support words with numerical evidence. As such, advanced excel skills and real experience in data sources and extraction stand out to employers.

Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.

If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.

Do you want to know more?

List of global product marketing manager skills to add to your resume

The most important skills for a global product marketing manager resume and required skills for a global product marketing manager to have include:

Digital Marketing
Global Product
Market Research
Product Management
Integrated Marketing
Product Development
Manage Cross
Channel Marketing
Go-To-Market Strategy
Cycle Management
Business Development
Competitive Analysis
Product Portfolio
Marketing Campaigns
Competitive Landscape
Value Proposition

CRM
Product Line
Lifecycle Management
Lead Generation
Training Materials
Market Trends
Product Strategy
Revenue Growth
Marketing Mix
Business Cases
Sales Tools
Competitor Analysis
Brand Management
Competitive Intelligence
Product Roadmap
VOC

Email Marketing
Customer Feedback
Americas
Cloud Computing
Sales Training
Go-To-Market Planning
SR
Trade Shows
Product Training
GTM
Web Content
Client Facing
ROI
Brand Positioning

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse executive management jobs