How to hire a global sales manager

How to hire a global sales manager, step by step

Here's a step-by-step global sales manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a global sales manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new global sales manager
• Step 8: Go through the hiring process checklist

What does a global sales manager do?

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1. Identify your hiring needs

   First, determine the employments status of the global sales manager you need to hire. Certain global sales manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A global sales manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, global sales managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents global sales manager salaries for various positions.

   Type of Global Sales Manager	Description	Hourly rate
   Global Sales Manager	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$31-69
   Product Manager/Sales	A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience... Show more	$36-75
   Sales Development Manager	Sales Development Managers oversee a specific function in the sales department. They are in charge of creating sales pitches, communication tools, and strategies to boost the company's sales performance... Show more	$31-75

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Global Sales
   • CRM
   • Sales Process
   • Customer Satisfaction
   • Sales Support
   • Sales Training
   • Training Programs
   • Account Management
   • Sales Strategies
   • Business Development
   • Direct Sales
   • Revenue Growth
   • Direct Reports
   • Product Line

   Check all skills

   Responsibilities:

   • Introduce a foreign manufacture into a dominant domestic automotive and aerospace markets while achieving business goals and domestic tool production plans.
   • Design entire sales/marketing process (ROI's, samples, training, newsletters, CRM, etc.
   • Train manufacturers' representatives in OEM selling for key markets.
   • Identify and develop product specifications, secure OEM and corporate approvals, and coordinate launch strategies for product commercialization.
   • Establish a record of executive leadership in guiding this national occupational healthcare services provider to record levels of sales and profitability.
   • Coordinate AveraPOS POS CMR program for tracking and analyzing customer sales and inventory data.

   More global sales manager duties

3. Make a budget

   Including a salary range in your global sales manager job description is one of the best ways to attract top talent. A global sales manager can vary based on:

   • Location. For example, global sales managers' average salary in hawaii is 52% less than in new jersey.
   • Seniority. Entry-level global sales managers 54% less than senior-level global sales managers.
   • Certifications. A global sales manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a global sales manager's salary.

   Average global sales manager salary

   $98,410yearly

   $47.31 hourly rate

   ---

   Entry-level global sales manager salary

   $66,000 yearly salary

   Updated December 17, 2025

   Average global sales manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$125,663	$60
   2	Massachusetts	$114,493	$55
   3	Virginia	$113,633	$55
   4	Washington	$108,585	$52
   5	New York	$105,304	$51
   6	District of Columbia	$101,428	$49
   7	Illinois	$96,940	$47
   8	North Carolina	$90,605	$44
   9	Texas	$90,341	$43
   10	Minnesota	$87,423	$42
   11	Pennsylvania	$85,703	$41
   12	Colorado	$78,813	$38
   13	Georgia	$77,032	$37
   14	Louisiana	$73,839	$36
   15	Florida	$64,414	$31

   Average global sales manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	PayPal	$129,992	$62.50	39
   2	Amazon	$125,894	$60.53	319
   3	AbbVie	$121,436	$58.38	44
   4	Baker Hughes	$117,751	$56.61	6
   5	HSBC Bank	$116,333	$55.93	9
   6	Autodesk	$115,626	$55.59	17
   7	ServiceNow	$114,265	$54.94	65
   8	Kagome USA	$111,951	$53.82	1
   9	Visa	$108,405	$52.12	65
   10	Des Plaines Office Equipment	$108,290	$52.06	2
   11	Salesforce	$107,871	$51.86	33
   12	Tableau	$107,222	$51.55
   13	Hyatt Hotels	$106,654	$51.28	62
   14	Delta Air Lines	$106,476	$51.19	3
   15	Control Components Inc	$105,725	$50.83
   16	Glaxosmithkline	$105,404	$50.67
   17	Compunetix	$103,726	$49.87
   18	AGCO	$102,652	$49.35	3
   19	Veracross	$102,465	$49.26
   20	JLL	$102,459	$49.26	16

4. Writing a global sales manager job description

   A good global sales manager job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a global sales manager job description:

   Global sales manager job description example

   Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey, Monster Jam , Monster Energy Supercross, Disney On Ice, Marvel Universe LIVE!, Sesame Street Live!, Jurassic World Live Tour, Kawasaki and Spin Master. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents. Visit feldentertainment.com for more information.
   
   Successful candidates must be fully vaccinated or be qualified for a medical or religious exemption. Proof of vaccination is required and may be submitted via the Company's secure website. Florida employees may request exemption pursuant to FL House Bill No. 1-B. Fully vaccinated is defined as 14 days after the second dose of a two dose vaccine or 14 days after the single dose of a one dose vaccine.
   
   Please note that all Mitigation Guidelines for touring employees remain in effect as do any applicable venue, local, state, and/or international requirements, rules, regulations, and/or laws in territories outside of Florida.)
   
   The Sales Manager will cultivate cross-property sales that may include live events, branded content, media, experiential activation, and licensing.
   
   Essential Job FunctionsGlobal and national-based multi-media partnerships through prospecting, pitching, negotiating, and closing new brand partners Coordinate directly with internal teams and agencies to cultivate relationships and build customized solutions and pitches Build and maintain a constant pipeline of prospective clients, agencies, and key industry contacts In conjunction with other members of the Global Partnerships team, liaise with relevant internal departments to identify media and marketing solutions to be monetized Design custom packages and turnkey solutions for brands that showcase the comprehensive offering available through the Feld portfolio of properties
   
   Job RequirementsMinimum of 3 years of selling multi-million-dollar sponsorships in the sports, entertainment, music, or media industry Bachelor's Degree required Experience leading C-level buyers through the sales process from start to finish Possesses strong solution-based selling skills and has experience working with brands, marketing agencies, and media buyers Knowledge of the sports and entertainment sponsorship industry, including but not limited to market trends, innovative activation, and execution strategies Determined work ethic with a passion for delivering on the group and individual objectives Strong negotiation, relationship-building, and interpersonal skills Proven track record of securing renewal and upsells of partnerships Ability to identify prospect's needs, and pair with or build creative solutions to drive value for property and brand Highly organized, with excellent written, verbal, and presentation skills Must be able to maintain a positive team-oriented attitude within the department and the company Candidate must be willing to travel, work evenings, weekends, and holidays as required
   Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace. We are committed to providing an inclusive environment for our employees, customers, and partners worldwide. We celebrate diversity and encourage our profoundly talented workforce to express themselves proudly. Our successful business model requires different perspectives and voices so that we can create the incredible live shows we put on. Come join us and help us light up the world.

   Copy this example

   

5. Post your job

   To find global sales managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any global sales managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level global sales managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your global sales manager job on Zippia to find and recruit global sales manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting global sales managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new global sales manager

   Once you've decided on a perfect global sales manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new global sales manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a global sales manager?