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Global sales manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical global sales manager skills. We ranked the top skills for global sales managers based on the percentage of resumes they appeared on. For example, 14.0% of global sales manager resumes contained global sales as a skill. Continue reading to find out what skills a global sales manager needs to be successful in the workplace.

15 global sales manager skills for your resume and career

1. Global Sales

Here's how global sales managers use global sales:

Coordinate the standardization of all global sales processes and procedures increasing the accuracy /consistency of global quotations.
Initial indicators show immediate reductions in clarification communication between North American factory and Global sales offices.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how global sales managers use crm:

Migrated Pitney's Global Client Retention team (8 Countries, 200 Users) from the existing Siebel CRM to SFDC.
Analyzed and evaluated current and proposed federal technology services and long distance programs/embedded systems and CRM strategies.

3. Sales Process

Here's how global sales managers use sales process:

Identified and streamlined sales processes for increased efficiency.
Produced $1M in incremental sales by instituting direct sales processes for former second tier accounts.

4. Customer Satisfaction

Here's how global sales managers use customer satisfaction:

Focus on maximum revenue and margin generation while assuring customer satisfaction.
Managed inventories, shipment status- departure and arrival, and customer satisfaction.

5. Sales Support

Sales support refers to a variety of functions that help sales reps focus on selling and closing deals. Sales support performs a variety of tasks that result in faster sales cycles, lower costs, and higher revenue. Sales support tasks include interviewing and tracking sales leads, matching offers to sales packages, monitoring sales and sales team performance, collecting sales data, providing training and customer service, and managing customers.

Here's how global sales managers use sales support:

Manage three sales support team members.
Established company as premier biocide supply firm in specialty coatings markets due to product offering and sales support.

6. Sales Training

Here's how global sales managers use sales training:

Developed sales training materials for domestic and international sales distribution channels.
Facilitated technical sales training to over 75 indirect sales representatives.

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7. Training Programs

Here's how global sales managers use training programs:

Developed performance management assessments to determine ROI on training programs.
Initiated new training programs for all domestic and in house sales representatives and organized annual sales meeting for training purposes.

8. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how global sales managers use account management:

Delivered exceptional account management expertise educating clients on export and import compliance.
Directed global key account management of major oilfield additive service companies.

9. Sales Strategies

Here's how global sales managers use sales strategies:

Enabled server appliance sales and supported field sales teams globally by providing subject-matter expertise and coaching on product sales strategies.
Established and implemented sales strategies for global accounts with focus on premium products(revenue goal $20M+).

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how global sales managers use business development:

Coordinated global activity, including commercial negotiation, pricing coordination, and new business development.
Collaborated with the senior manager of trade finance to create a robust business development strategy

11. Direct Sales

Here's how global sales managers use direct sales:

Recruited to direct sales internationally.
Managed US sourced brands in Latin American territories through distributor, direct sales (PriceSmart, Cost-U-Less) and broker network.

12. Revenue Growth

Here's how global sales managers use revenue growth:

Designed and executed quantifiable data analysis of customer quotes, follow up and win / loss ratio and revenue growth.
Lead, manage, and motivate sales organization to attain revenue growth and market share goals globally.

13. Direct Reports

Here's how global sales managers use direct reports:

Manage and Supervise 8 direct reports, Inside Sales Team, RSM, Marketing Staff, Application Eng.
Reported to the president of a $400MM parent division and managed 5 direct reports.

14. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how global sales managers use product line:

Partner with Product Line Managers to align policies/products and development efforts with company strategies.
Delivered marketing and promotional material program to medical and industrial clients in Latin America on behalf of other product lines.

15. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how global sales managers use product management:

Provided operational support for all Executive Reviews and served as primary interface for all product management issues.

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What skills help Global Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on global sales manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all global sales managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for global sales managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What global sales manager skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young global sales managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

Do you want to know more?

List of global sales manager skills to add to your resume

The most important skills for a global sales manager resume and required skills for a global sales manager to have include:

Global Sales
CRM
Sales Process
Customer Satisfaction
Sales Support
Sales Training
Training Programs
Account Management
Sales Strategies
Business Development
Direct Sales
Revenue Growth
Direct Reports
Product Line
Product Management

Trade Shows
OEM
Product Development
Business Plan
ROI
Sales Professionals
Distributors
Market Penetration
Contract Negotiations
Saas
Global Account
Market Segments
Sales Revenue
Americas
Market Research

Sales Growth
Market Trends
EMEA
Apac
Customer Retention
RFP
Sales Presentations
Channel Marketing
C-Level
Indirect Sales
Opportunity Management
Territory Planning
YOY

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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