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Global senior product manager vs product marketing manager

The differences between global senior product managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global senior product manager and a product marketing manager. Additionally, a global senior product manager has an average salary of $134,871, which is higher than the $112,220 average annual salary of a product marketing manager.

The top three skills for a global senior product manager include product management, market research and global product. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Global senior product manager vs product marketing manager overview

Global Senior Product ManagerProduct Marketing Manager
Yearly salary$134,871$112,220
Hourly rate$64.84$53.95
Growth rate10%10%
Number of jobs127,636166,047
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a global senior product manager do?

Global senior product managers lead product managers in coordinating with marketing, sales, and engineering teams by developing product requirements and strategies while incorporating feedback from customers. Aside from having excellent interpersonal, business, technical, and analytical skills, they are also good at product planning and product marketing by introducing products to a new and emerging market worldwide, tracking products from competitors, and coordinating with other executives to gain global markets that are ideal for product penetration.

What does a product marketing manager do?

A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.

Global senior product manager vs product marketing manager salary

Global senior product managers and product marketing managers have different pay scales, as shown below.

Global Senior Product ManagerProduct Marketing Manager
Average salary$134,871$112,220
Salary rangeBetween $97,000 And $185,000Between $83,000 And $149,000
Highest paying CitySan Jose, CASan Bruno, CA
Highest paying stateCaliforniaCalifornia
Best paying companyPayPalCredit Karma
Best paying industryTechnologyTechnology

Differences between global senior product manager and product marketing manager education

There are a few differences between a global senior product manager and a product marketing manager in terms of educational background:

Global Senior Product ManagerProduct Marketing Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Global senior product manager vs product marketing manager demographics

Here are the differences between global senior product managers' and product marketing managers' demographics:

Global Senior Product ManagerProduct Marketing Manager
Average age3939
Gender ratioMale, 69.7% Female, 30.3%Male, 61.6% Female, 38.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between global senior product manager and product marketing manager duties and responsibilities

Global senior product manager example responsibilities.

  • Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Produce business case, ROI, and competitive landscape assessment.
  • Increase site traffic and company credibility by developing organic SEO and online reputation management plan.

Product marketing manager example responsibilities.

  • Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
  • Manage execution of retail signage (POS) and cross promotions for grocery partners.
  • Lead a global team representing the commercial interests of the Americas, Europe and Asia.
  • Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
  • Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Show more

Global senior product manager vs product marketing manager skills

Common global senior product manager skills
  • Product Management, 8%
  • Market Research, 8%
  • Global Product, 7%
  • SR, 6%
  • Product Line, 6%
  • Product Development, 5%
Common product marketing manager skills
  • Digital Marketing, 7%
  • Product Management, 7%
  • Project Management, 6%
  • Marketing Campaigns, 5%
  • Market Research, 4%
  • B2B Marketing, 4%

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