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GNC overview

Industry
Retail
Revenue
Headquarters
Employees
16,800
Founded in
Website
Organization type
Public
Social media
GNC sets the standard in the nutritional supplement industry by demanding truth in labeling, ingredient safety and product potency, all while remaining on the cutting-edge of nutritional science. As their company has grown over the years, so has their commitment to Living Well. In fact, GNC is the world's largest company of its kind devoted exclusively to helping its customers improve the quality of their lives. From scientific research and new product discovery to the manufacturing and packaging processes, GNC takes pride in their rigorous approach to ensuring quality. Their commitment to quality extends to their interactions with you in their stores and after you buy their products.
GNC is a well-established company. It was founded way back in 1935. This time-proven company loves to hire graduates from Liberty University, with 7.8% of its employees having attended Liberty University. Want to explore some other great places to work in Pittsburgh, PA? You can check out our full list of Best Companies to Work For in Pittsburgh, PA.The average employee at GNC makes $31,313 per year. In comparison, some of its highest paying competitors, like Vitamin World, Abercrombie & Fitch Co, and Oakley, pay $41,781, $40,814, and $36,161, respectively.
GNC is an industry leader with 16,800 employees and an annual revenue of $2.5B that is headquartered in Pittsburgh, PA.

GNC's mission statement

GNC aims to inspire people to live well.

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3.1/5

GNC employee reviews

Based on 21 ratings

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GNC employee reviews

GNC employee reviews
3.1/5

Based on 21 ratings

Work at GNC? Share your experience.
Employee reviews
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3.0
A zippia user wrote a review on Jan 2025
Pros of working at GNC

Loved the customers and the job really all around. Gained some knowledge and identified ways i could improve myself through my teamwork style environment.

Cons of working at GNC

The location i was working at was unfortunately closed down and went out of business only to become a new tanning salon.

GNC benefits

Obviously the discounts were great but I also very much enjoyed how many different things i was able to learn about health and the human body.

What do you like best about GNC's CEO and the leadership team?

My boss (the owner) was very disciplined and had an army background so she knew how to keep things in order.

How would you improve GNC's culture?

Really the only thing would have been the location because I wasn't allowed to take the trash out at night alone because of crime.

How did you prepare for the GNC interview?

I didn't really prepare it just took it as it came and off the top of my head answered everything honestly and that usually helps me out a bunch. I practiced being transparent.

How does your compensation at GNC compare to the industry average?

The pay was not something to brag about and there were not many benefits if any at all.

What's the diversity at GNC like?

"During my time at GNC, I found the organization’s approach to representing diverse demographics to be insightful and important, as we served a wide range of customers from various backgrounds. I valued the opportunity to interact with and assist people with different needs and experiences, which taught me how to adapt my communication style and build strong connections. As a young professional, I made it a priority to contribute to a welcoming and inclusive environment by actively listening to customers and understanding their unique goals, ensuring they felt respected and supported. This experience helped me grow both personally and professionally, giving me a deeper appreciation for the value of diversity in any workplace.

What brings you the most joy at GNC?

What brings me the most joy at work is knowing that my efforts make a positive impact, whether it’s helping a customer achieve their goals or contributing to a team’s success. At GNC, I enjoyed building relationships with customers and guiding them toward products that supported their health and wellness. Seeing their satisfaction and trust in my recommendations was incredibly rewarding. I also find joy in learning and growing within my role, as it allows me to improve my skills and bring even greater value to the team and the customers I serve.

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1.0
A zippia user wrote a review on Jun 2023
Pros of working at GNC

Easy environment.

Cons of working at GNC

No management, low pay, no training.

GNC benefits

Working with my coworkers, aside from that I'm underpaid bc I'm a part time associate but have been unwillingly promoted to keyholder and manager sort of as I have to make bank runs and sign off on things as a manager.

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4.0
A zippia user wrote a review on May 2023
Pros of working at GNC

I love that I have the opportunity to manage at the store level and help others learn and grow.

Cons of working at GNC

That the company has filed for bankruptcy.

GNC benefits

Cash bonus.

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5.0
A zippia user wrote a review on Aug 2021
Pros of working at GNC

I loved getting to know new people everyday and understanding they’re nutritional and workout goals. Also I loved learning about all the products in the store and getting more knowledgeable made me a better sales man.

Cons of working at GNC

The things I didn’t like at GNC was that it was a part-time job and you had to have a flexible schedule to work in retail.

GNC benefits

My favorite thing was the commission with sales. I was very good at upselling but also giving the customer what products they needed to help them achieve they’re goals

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3.0
A zippia user wrote a review on Jul 2021
Pros of working at GNC

Pay was decent, it did have commission.

Cons of working at GNC

The hours can be a bit all over the place especially with their "restructuring" plan and stores closing down.

GNC benefits

There weren't many benefits or perks to speak of; However, the job was quite relaxed and very rarely had large rushes that you might see with other customer service jobs.

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5.0
A zippia user wrote a review on Jul 2021
Pros of working at GNC

it was a store where you helped people make the decisions to help them become the best physical version of themselves

GNC benefits

tons of free time to do school work in the backroom

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1.0
A zippia user wrote a review on Apr 2021
Pros of working at GNC

Flexible schedule

Cons of working at GNC

Poor management and a focus on one time big sales over making a lasting relationship with each individual

GNC benefits

None. No perk was worth staying there

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4.0
A zippia user wrote a review on Feb 2021
Pros of working at GNC

Helping customers meet their health and wellness goals. Executing new corporate roll outs. Merchandising. Inventory management.

Cons of working at GNC

Lack of flexibility. Small staffing. Working all weekends and holidays.

GNC benefits

Discount on Sports Supplements. Good Healthcare. EAP.

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3.0
A zippia user wrote a review on Feb 2021
Pros of working at GNC

relaxing if you know the products

Cons of working at GNC

removed our commissions for part time sales

GNC benefits

flexible hours

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4.0
A zippia user wrote a review on Nov 2020
Pros of working at GNC

Having the chance to improve my skills and get in contacts with important companies and people.

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2.0
A zippia user wrote a review on Oct 2019
Pros of working at GNC

Working alone, time to do personal tasks or homework happens frequently.

Cons of working at GNC

The corporation constantly over your head. Not only is there daily sales goals, but they expect you to push items and memberships onto people who don’t need them/don’t want them. I’ve had dozens of customers come back with products automatically shipped to their house (via the Auto-Deliver and Save program) when they never signed up for it! (The manager did). They also promote a lot of misinformation when it comes to health. Protein, omega-3s and caloric intake are common areas where they misinform customers in order to sell more product. It’s embarrassing and a disservice to the public.

GNC benefits

Working alone. Introverts don’t always get what they want in retail, but being by yourself the entire shift is nice.

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2.0
A zippia user wrote a review on Oct 2019
Pros of working at GNC

The overall products GNC offers are fun to sell and talk about to customers.

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1.0
A zippia user wrote a review on Oct 2019
Pros of working at GNC

Easy

Cons of working at GNC

The nepotism and complete buffoonery of the upper management.

GNC benefits

Job is easy

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5.0
A zippia user wrote a review on Oct 2019
Pros of working at GNC

The Career in Sales & Management has given me the opportunity to grow as an individual while gaining experience to successfully operate a franchise.

Cons of working at GNC

In my 8 years experience I have not had any issues or dislikes.

GNC benefits

My favorite Perk / Benefit would most definitely be the knowledge of marketing and salesmanship I have learned to apply while genuinely Caring for a clients individual needs on a genuine person to person level. Forming a lasting relationship on trust, knowledge and attentiveness is the glue to any successful sales strategy.

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3.0
A zippia user wrote a review on Jul 2019
Pros of working at GNC

Selling, talking to people, helping

Cons of working at GNC

Management

GNC benefits

Helping people reach goals in all ways

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5.0
A zippia user wrote a review on May 2019
Pros of working at GNC

The work life balance. Being able to mange work and life!

Cons of working at GNC

The distance

GNC benefits

PTO/ Emoloyee discounts

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3.0
A zippia user wrote a review on May 2019
Pros of working at GNC

There is a large amount of independence and I was able to help and educate some customers.

Cons of working at GNC

The job was more focused on selling than I expected and there is constant pressure to meet expectations through pushy tactics.

GNC benefits

Employee discount is the only benefit I can think of.

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A reddit user wrote a review on Jan 2015
How much do you make? How much is the mark up on product? What sort of franchise fees do you have to pay? How much do you want for the business? Have you looked at the other GNC or vitamin stores for sale on one of the business broker websites? As I see them from time to time on bizbuysell.com, and that may give you an idea what you could get out of it. Any good or bad stories from running the store? What sort of product/brand do you want to create?

These are the types of questions I like. 500K Net a year. GNC always preaches 50% mark up. However, every product varies. Depending on what location your in, the margin varies as well. (You're in a body image heavy area like California or something and the competition in heavy for pricing). Mine is around 50% exactly. Franchise fees are 9% of total sales. Im looking for 2 times net take home. Good story- Had Brazilians walk in and wipe me out of inventory. Almost a 4K sales. Bad story- GNC called and said don't do it again. They consider it wholesaling. Its a good question. GNC is a hell of a company. They really pick you up when you fall down and teach you how to run a brick and mortar business properly. Im thinking of starting another retail chain OR going back to my real passion of playing music. Maybe open a beer bar with music or something. Even though bars are a risky investment, I believe that true passion for what you want to do conquers all. Thank you for the buzbuysell suggestion.

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A reddit user wrote a review on Jan 2015
do you hire fat people?

This is actually pretty interesting about the business and why you should be careful when buying supplements. I hire whoever has a great personality. Even if they're fat. And I have hired fat people. We present ourselves more as a retail store instead of a nutritional advice shop. That way the buying decision lies more on the customer rather than advice from the employee. I save money from hiring an expensive employee AND if the customer has a bad experience with a supplement, they blame themselves rather than the employee and they come back to try something else.

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A reddit user wrote a review on Jan 2015
When hiring potential employees, do they have to have some knowledge on fitness, nutrition and supplements? Or is it based on education, experience, sales etc...like a normal interview.

It depends on the actual franchisee or store operator. In corporate stores there is a very high turnaround with employees. Meaning they will hire anyone they believe is good. I, and most franchisees, hire like a normal interview. The knowledge isn't that hard to understand. It depends on the confidence and type of person I'm hiring. That will give me a higher return on my investment on an employee

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A reddit user wrote a review on Jul 2013
Do GNC employees shop at GNC? Even with an employee discount, it seems possibly cheaper to buy online.

I would say half of the products i buy are from bb.com and half are from gnc with my discount. The best price always wins.

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A reddit user wrote a review on Jul 2013
You clearly don't believe in many of the products you sell, which is both confusing and comforting. I hate when those guys try to pretend that the garbage sold there besides protein powder or caffein pills actually do anything, so I like that you admit it's crap. However, why do you work for a company you don't believe in?

I am happy i am Opening some Peoples eyes, i work there because of the discounts 10-30% off, and also because of the pay, the commision pays really well.

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A reddit user wrote a review on Jul 2013
How much are the products marked up? What kind of discount do you receive?

All prosucts are marked up, like i said, all the fat burners are just vitamins with caffeine, sold for 60$+ (hydroxycut, hydrostim, p-10, all of them). The store makes a huge profit on each product, since it buys in very big quantities.

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A reddit user wrote a review on Apr 2013
I just started working at GNC a couple months ago, and its getting a bit stressful getting my numbers up. I'm actually sitting on the toilet in the back room right now waiting for the store to open. Know any tricks to help boost OMS?

This might not be of much help because I always had pretty bad OMS numbers the whole time I was there (store I worked at was in the middle of an empty shopping center). When I was able to sell OMS it usually happened because the customers were already going to buy it or I got caught eating it. If you ever have to push the biotin chews for example, always say you take them or a girl you know takes them and it makes their hair long and strong. If you can mainly say that they're good and on sale then it should work in your favor. Another hint is to offer it to them. Every now and again someone will bite.

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A reddit user wrote a review on Apr 2013
Do people go into GNC looking for a connection to get gear/steroids?

I also used to work at GNC. I was never asked about steroids, surprisingly, but I was asked by some fat black lady "where's the pill I saw on that TV commercial that builds muscle for you?" Also sketchy guys would come in about every month or so and buy our entire stock of inositol. During training I was told to just act normal, not ask them any questions, and sell them as many as they wanted. If you're wondering why they would by so much inositol... they use it to cut cocaine. Obviously they wouldn't tell us this, but it was what I was told they use it for by the owner and manager who trained me. It's like a don't ask, don't tell type deal. I worked at a privately owned Franchise, FYI.

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A reddit user wrote a review on Apr 2013
If somebody came In with an obvious lack of supplement knowledge, would you just try to sell them a specific high commission item?

The inner teacher in me wouldn't let me (and neither would my boss). In all honesty no I wouldn't try to unless it was weight loss. Most of the weight loss products had some sort of commission to it but at different strengths, such as stimulant free to a few steps before crack. So I would lead to the commission stuff but made sure that it wouldn't kill you or anything.

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A reddit user wrote a review on Apr 2013
What kind of incentives are there for extra products? How does it work? Are there certain items you are told to push or is it just trying to get the highest sale $ amount?

The incentives come from a little thing called commission. Some items have a better commission on them than others. An example would be GNC brand pays less commission versus a third party item. The commission ranges from a dollar to almost ten, again depending on the item. The Gold Cards also have a commission attached to them but its only fifty cents so it doesn't matter much. As for what to push...always push either store brand items first (since that gets counted on your reviews) or, if you're like me and want money, push third party items that pay big.

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The team at GNC

  • The founders of GNC is David Shakarian.
  • The key people at GNC are Joshua C. Burris and David Shakarian.
Key people
Joshua C. Burris
David Shakarian

GNC rankings

GNC is ranked #38 on the Best Retail companies to work for in Pennsylvania list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

GNC salaries

Average GNC salary
$15.05
hourly
$31,313 yearly
Updated March 14, 2024

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GNC diversity

9.9
Diversity score
We calculated GNC’s diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of GNC’s workforce.
GNC diversity summary. Zippia estimates GNC's demographics and statistics using a database of 30 million profiles. Zippia verifies estimates with BLS, Census, and current job openings data for accuracy. We calculated GNC's diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of GNC's workforce.
  • GNC has 16,800 employees.
  • 34% of GNC employees are women, while 66% are men.
  • The most common ethnicity at GNC is White (62%).
  • 18% of GNC employees are Hispanic or Latino.
  • 11% of GNC employees are Black or African American.
  • The average employee at GNC makes $31,313 per year.
  • GNC employees are most likely to be members of the democratic party.
  • Employees at GNC stay with the company for 3.0 years on average.

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GNC financial performance

9.7
Performance score

Highest paying GNC competitors

Compare GNC salaries to competitors, including Vitamin World, Abercrombie & Fitch Co, and Oakley. Employees at Vitamin World earn the highest average yearly salary of $41,781. The salaries at Abercrombie & Fitch Co average $40,814 per year, and the salaries at Oakley come in at $36,161 per year.
RankCompanyAverage salaryJobs
1$41,7810
2$40,8140
3$36,1610
4$33,5740
5$33,3550
6$32,8980
7$32,5180
8$32,3020
9$31,5950
10$31,4620

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Zippia gives an in-depth look into the details of GNC, including salaries, political affiliations, employee data, and more, in order to inform job seekers about GNC. The employee data is based on information from people who have self-reported their past or current employments at GNC. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by GNC. The data presented on this page does not represent the view of GNC and its employees or that of Zippia.

GNC may also be known as or be related to GNC Holdings, Gnc, GNC Holdings Inc, GNC, GNC Holdings, Inc., GNC Holdings, LLC and GNC Holdings Inc.