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Gold's Holding Corp history
Gold's Holding Corp company history timeline
Joe Gold was born in Los Angeles in 1922, and he built his first gym at his parents' house while he was a teen, using found objects such as junked car parts for weights.
In 1963, Gold began an arrangement with the Muscle Beach Weightlifting Club in Santa Monica, California, to build an indoor facility.
Schwarzenegger, later a movie actor and then governor of California, came to Gold's Gym in 1968.
Gold sold the company in 1970, and it changed hands several times since then.
Gold's Gym changed hands again in 1977, bought by bodybuilder Ken Sprague.
Gold's also began selling clothing in 1980, and then added a line of nutritional supplements.
Ed Connors opened the first franchise in 1980 in San Francisco.
In 1987, health club membership nationwide stood at 13.8 million, with most members in the 18- to 34-year-old age group.
With the signing of this licensing agreement in 1990, Gold's also began national advertising.
Gold's had first come to the United Kingdom in 1990 under a licensing arrangement with the American singer Jermaine Jackson.
By 1993, the chain had about 400 gyms worldwide.
In a June 29, 1998 interview with the Los Angeles Business Journal , Gold's co-owner and CFO Ed Connors speculated that the company might merge with some of its bigger franchise operators, and then take the company public.
The corporate unit owned and managed 19 gyms by 2001.
Gold's hired a new advertising agency in 2003, hoping specifically to shed what it called the "intimidation factor" of its hardcore bodybuilding past and create a friendlier image.
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Gold's Holding Corp may also be known as or be related to GOLD HOLDINGS, LLC and Gold's Holding Corp.