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Two months after the App Store arrived in June 2008, it topped 100 million downloads.
Apple's voice assistant, Siri, launched in 2011 and has been a mainstay of all subsequent models.
When Steve Jobs died in 2011, many people believed Apple would fall again, having lost its visionary leader.
Tim Cook took over from Jobs as CEO in 2011, and since then, Apple has become worth over $1 trillion.
Apple's battle in the courtroom against Samsung began in 2011, when the company accused the electronics maker of copying the look and features of the iPhone with its line of Galaxy smartphones.
Apple takes a huge plunge into digital music by acquiring Beats Electronics, makers of the trendy Beats headphones, for more than $3 billion in May 2014.
In an essay published in October 2014, Tim Cook publicly confirmed he is gay, making him the highest-profile executive to come out. "It is a game changer for corporate America," said Sarah Kate Ellis, president and CEO of GLAAD.
At the end of its fall 2014 event, when it introduced the iPhone 6 and 6 Plus, rock band U2 performed.
2015's iPhone 6S catered to those who still wanted a smaller smartphone, but Apple soon abandoned compact designs.
In 2017, Face ID arrived with the iPhone X, which allows users to unlock their phone and apps using facial recognition.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Initiative | 1975 | $800,000 | 10 | - |
| Mindshare | 1997 | $34.5B | 7,000 | - |
| UM Worldwide | 1999 | $610.0M | 3,600 | - |
| Modco Media | 1991 | $3.7M | 41 | - |
| Proof Advertising | 1989 | $33.2M | 100 | - |
| Chief Media | 2001 | $2.8M | 56 | - |
| Horizon Media | 1989 | $490.0M | 630 | 122 |
| The Martin Agency | 1965 | $93.0M | 355 | - |
| Intermark Group | 1977 | $33.6M | 300 | - |
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