Goodby Silverstein & Partners history

The relationship between BMP and Goodby, Berlin & Si lverstein proved profitable to both companies and lasted until BMP wa s sold, including its minority stake in Goodby, Berlin & Silverst ein, to Omnicom Group, a holding company of ad agencies and design fi rms, in 1991.

Instead, in 1992, Goodby, B erlin & Silverstein sold Omnicom its remaining shares.

The firm supported the California Milk Processors Board and GSP initiated the Got Milk? campaign in 1993.

One ad won the agency "Best in Sho w" at the annual Clio Awards in 1994.

Goodby, Sil- verstein & Partners also won the most awards at the annual National Addy Awards sponsored by the Ameri can Advertising Federation for the second year in a row in 1995.

By 1996, Goodby, Silverstein & Partners was finally attracting la rge, high-profile accounts: the Bud Ice beer brand of Anheuser-Busch, Polaroid Corporation's Polaroid instant cameras, and Porsche A.G.'s sports cars.

As an offshoot of the popular Budweiser Frogs campaign, GSP introduced the Budweiser Lizards, Frank and Louie, during the 1998 Super Bowl with the spot entitled, "Bad Day to be a Frog," in which the frogs were electrocuted by the jealous lizards.

Also in 2004, both Good by and Silverstein were inducted into The One Club Hall of Fame for a dvertisers.

Derek Robson has been the President and Managing Partner since 2005.

In 2006, Anheuser-Busch purchased the Rolling Rock brand.

During the 2010 Super Bowl, GSP premiered the promotion for everyone in America to receive a free grand slam on February 9, 2010.

The agency is based in San Francisco, CA. In 2015, after 32 years, Rich Silverstein and Jeff Goodby announced they were passing on the reigns of the creative department to Margaret Johnson, Executive Creative Director and Eric Kallman, Executive Creative Director.