Gpstrackit.com CEO and leadership

Ed leads DataXu’s sales and marketing activities on a global basis. A respected international leader, Ed has a deep understanding of how advertisers can apply technology to become data driven and transform their business. More than a decade in the digital advertising ecosystem has given him considerable experience with combining technology, services, partners, and people to deliver optimal solutions to marketing challenges. Prior to joining DataXu, Ed was co-founder and CEO at Digilant. He also held leadership positions at Havas Media – spearheading several expansion efforts and doubling the agency’s digital billings and capabilities during his tenure – as well as Yahoo and TechTarget. Ed is a graduate of Boston University School of Law and the University of Massachusetts, Amherst.

Worked at Sprint for almost 20 years in multiple positions, including Finance, Customer Service, Logistics, Operations and Executive Leadership

A growth expert with over 20 years experience in scaling companies. Currently working with an amazing team, building the next great telematics and IoT solutions. Previously, scaled an Enterprise SaaS business from an idea on a napkin to a Gartner Magic Quadrant Leader in 5 years and ultimately a successful exit. Led two marketing agencies, growing them to one of the largest agencies in the mid-Atlantic. A SaaS revenue growth expert who loves building and scaling businesses. I have been fortunate to be surrounded by great mentors, team members and clients, without which success would never have been attained.

I’m passionate about growing businesses, brands and people - all based on a foundation of great customer experiences. Having spent my career launching and growing innovative solutions across B2B, channel & consumer, I have successfully built functions, teams, tools, technology and processes from startups to global large organizations.



My track record is one of strong results across a variety of industries and channels, driving top and bottom-line growth, with a demonstrated ability to synthesize market landscapes & customer insights into effective go-to-market strategies. I understand how to fuse brand, direct and lifecycle marketing to engage customers across communication touch points in a manner that is relevant, meaningful and measurable… and in a way that develops profitable relationships.

I also enjoy building, leading and motivating high performing teams, both directly and cross-functionally. My style balances a strong level of direction and sense of empowerment with a laser focus on return and results.

My experience includes:

GENERAL - Planning, Modeling, Go-To-Market, Team Development, IP Management, Budgets (small to $15M+)

BRAND - Development, Strategy, Positioning, Messaging, Alignment

PRODUCT MARKETING - Landscape, Research, Use Cases, USP/Value Prop, Pricing, Advisory

DIGITAL - Journey Pathing, UX to Development, Agile-Experienced, Web/Mobile

DEMAND GEN & CUSTOMER SUCCESS - Campaigns & Programs Encompassing Full CX: Inbound, Lead Qual/Nurturing/Scoring to Close, Lifecycle Marketing, ROI Reporting

DATA & TECH - CRM, Strategy, Segmentation, BI, Performance Testing & Optimization, Automation, Martech Stack, Reporting/Analytics

CORP COMMS - Public/Media/Analyst/Influencer Relations, Speakers, Awards

SALES - Alignment, Enablement, Direct & Channel, Ops

DIGITAL MEDIA - Display, SEM, SEO, Email, Social, Video, Influencer & Content Marketing

TRADITIONAL - Events, Conferences, Sponsorships, Direct, DRTV, Print, Radio, Outdoor/Out-of-Home