What does a graphic designer/coordinator do?
Graphic designers/coordinators are creative design professionals who serve as the liaison between clients, staff members, and vendors involved in the production of graphic design projects. These coordinators are required to create action plans that coordinate the goal of multiple projects with the steps needed to complete them. They are required to manage the online advertising of an organization by producing web pages and uploading advertisements. Graphic designers/coordinators must also supervise a team of junior graphic designers in completing various design projects.
Graphic designer/coordinator responsibilities
Here are examples of responsibilities from real graphic designer/coordinator resumes:
- Work closely with physicians and nurses to achieve quality results of brochures, flyers, posters, and other publications.
- Manage an in-house advertisement/mailer for a vendor.
- Redesign, update and maintain print materials such as program catalogs, postcards, flyers, posters and email marketing campaigns.
- Maintain the website content using HTML and content management system.
- Authore DVD's and create design interfaces for DVD projects.
- Proofread and edit news stories, articles, reader questionnaires and activities.
- Design, maintain, and implement website strategies, Facebook page, and email blast marketing.
- Design and produce web pages, HTML emails and banner ads and deploy HTML using Dreamweaver.
- Design various promotional print materials and entertainment relate packaging such as CD's and DVD's.
- Proofread and edit copy for magazine articles, web sites and books for new and/or existing authors.
- Coordinate graphics to promoting social media presence and plan a campaign to drive traffic to the library Facebook site.
- Produce design and layout for all client projects which include brochures, newsletters, print ads, and direct mail.
- Design videos, brochures, pattern reading, data collection and testing, rapid prototyping, interpretation, insight sorting.
- Prepare PowerPoint presentations for Sales/Marketing.
- Produce PowerPoint presentations and templates.
Graphic designer/coordinator skills and personality traits
We calculated that 6% of Graphic Designer/Coordinators are proficient in Flyers, Digital Marketing, and Brochures. They’re also known for soft skills such as Analytical skills, Artistic ability, and Communication skills.
We break down the percentage of Graphic Designer/Coordinators that have these skills listed on their resume here:
- Flyers, 6%
Completed 200 Hour Meditation Leader Certification CourseDesigned brochures, banners, flyers, and organized events
- Digital Marketing, 6%
Prepared digital designs and produced custom apparel for clients through digital marketing and contracting.
- Brochures, 6%
Produce design and layout for all client projects which included brochures, newsletters, print ads, and direct mail.
- Adobe Creative Suite, 6%
Created artwork in Adobe Creative Suite for University brand, and other university collateral material needs.
- Graphic Design, 6%
Managed multiple graphic design projects simultaneously from concept to completion, and developed effective marketing campaigns.
- Photography, 5%
Conceptualized/planned/directed photography needed for design.
Most graphic designer/coordinators use their skills in "flyers," "digital marketing," and "brochures" to do their jobs. You can find more detail on essential graphic designer/coordinator responsibilities here:
Analytical skills. The most essential soft skill for a graphic designer/coordinator to carry out their responsibilities is analytical skills. This skill is important for the role because "graphic designers must be able to perceive their work from their consumers’ point of view to ensure that the designs convey the client’s message." Additionally, a graphic designer/coordinator resume shows how their duties depend on analytical skills: "design emails, brand pages, infographics product database management product photography & refinement"
Artistic ability. Many graphic designer/coordinator duties rely on artistic ability. "graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers," so a graphic designer/coordinator will need this skill often in their role. This resume example is just one of many ways graphic designer/coordinator responsibilities rely on artistic ability: "created promotional materials using adobe creative suite contributed artistic input in event-planning and branding meetings"
Communication skills. Another skill that relates to the job responsibilities of graphic designer/coordinators is communication skills. This skill is critical to many everyday graphic designer/coordinator duties, as "graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately and effectively convey information." This example from a resume shows how this skill is used: "planned and executed a new digital marketing strategy, creating content for internal and external communication vehicles. "
Computer skills. A big part of what graphic designer/coordinators do relies on "computer skills." You can see how essential it is to graphic designer/coordinator responsibilities because "most graphic designers use specialized graphic design software to prepare their designs." Here's an example of how this skill is used from a resume that represents typical graphic designer/coordinator tasks: "instructed youth ages twelve to seventeen on fine art, graphic design and computer skills"
Creativity. Another common skill required for graphic designer/coordinator responsibilities is "creativity." This skill comes up in the duties of graphic designer/coordinators all the time, as "graphic designers must be able to think of new approaches to communicating ideas to consumers." An excerpt from a real graphic designer/coordinator resume shows how this skill is central to what a graphic designer/coordinator does: "assisted in creative development of print and multimedia design concepts in support of organization goals and objectives for the marketing department. "
Time-management skills. Lastly, "time-management skills" is an important element of what a graphic designer/coordinator does. Graphic designer/coordinator responsibilities require this skill because "graphic designers often work simultaneously on multiple projects, each with a different deadline." This resume example highlights how graphic designer/coordinator duties rely on this skill: "streamlined the photography process to take fewer photos with better styling to cut down production time. "
The three companies that hire the most graphic designer/coordinators are:
- Sam Houston State University4 graphic designer/coordinators jobs
- University of South Carolina4 graphic designer/coordinators jobs
- University of Pennsylvania2 graphic designer/coordinators jobs
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Compare different graphic designer/coordinators
Graphic designer/coordinator vs. Associate designer
An Associate Designer helps in developing sketches on paper and in graphic design software. They usually are supervised by the junior staff and interns.
While similarities exist, there are also some differences between graphic designer/coordinators and associate designer. For instance, graphic designer/coordinator responsibilities require skills such as "flyers," "digital marketing," "brochures," and "adobe creative suite." Whereas a associate designer is skilled in "sketch," "cad," "customer service," and "design projects." This is part of what separates the two careers.
Associate designers earn the highest salaries when working in the retail industry, with an average yearly salary of $61,366. On the other hand, graphic designer/coordinators are paid more in the technology industry with an average salary of $71,043.On average, associate designers reach similar levels of education than graphic designer/coordinators. Associate designers are 1.5% more likely to earn a Master's Degree and 0.1% more likely to graduate with a Doctoral Degree.Graphic designer/coordinator vs. Assistant designer
Assistant designers act as administrative support to senior designers in creating innovative designs by negotiating with the vendors about the prices of decoration materials. They are keen and up-to-date to the latest fashion and trends by conducting surveys and research. They are exceptionally creative and innovative and have excellent IT skills as they use illustration, typography, and photography layouts in the design process. However, being an assistant designer, career development relies on his/her /her specialism, reputation, and experience depending on how its opportunities are influenced by the company he/she works for.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that graphic designer/coordinator responsibilities requires skills like "flyers," "digital marketing," "brochures," and "adobe creative suite." But an assistant designer might use other skills in their typical duties, such as, "sketch," "tech packs," "line sheets," and "trend research."
On average, assistant designers earn a lower salary than graphic designer/coordinators. Some industries support higher salaries in each profession. Interestingly enough, assistant designers earn the most pay in the construction industry with an average salary of $57,526. Whereas graphic designer/coordinators have higher pay in the technology industry, with an average salary of $71,043.assistant designers earn similar levels of education than graphic designer/coordinators in general. They're 0.2% more likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for graphic designer/coordinators in the next 3-5 years?
Dr. Sarah Satterfield Ph.D.
Department Chair Visual and Performing Arts, Professor of Music and Humanities, College of Central Florida
Graphic designer/coordinator vs. Web designer
A web designer is a creative professional responsible for creating and redesigning the content and layout of websites. Web designers are required to meet clients and users to discuss the needs and goals of their clients. To create graphics, colors, and fonts, web designers usually use HTML coding to alter the website's layout. Web designers must build their portfolio by taking on unique projects for themselves and the people they know.
The required skills of the two careers differ considerably. For example, graphic designer/coordinators are more likely to have skills like "flyers," "digital marketing," "brochures," and "posters." But a web designer is more likely to have skills like "wordpress," "html css," "ui," and "sketch."
Web designers make a very good living in the internet industry with an average annual salary of $81,039. On the other hand, graphic designer/coordinators are paid the highest salary in the technology industry, with average annual pay of $71,043.Most web designers achieve a similar degree level compared to graphic designer/coordinators. For example, they're 3.1% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.Graphic designer/coordinator vs. Visual designer
A visual designer is someone who creates designs for a variety of platforms such as Internet and intranet sites, games, and wearables. The duties of visual designers depend on the specific project or industry in which they are working. Duties include creating user-centered interaction models, working with information technology and business teams to resolve complex issues, and designing logos, icons, and infographics. The qualifications to become a visual designer include possessing strong problem-solving, communication, and negotiation skills and obtaining a bachelor's degree in design.
Types of graphic designer/coordinator
Updated January 8, 2025
