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Graphic designer/illustrator vs graphic designer, marketing

The differences between graphic designer/illustrators and graphic designers, marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a graphic designer/illustrator and a graphic designer, marketing. Additionally, a graphic designer, marketing has an average salary of $48,763, which is higher than the $45,124 average annual salary of a graphic designer/illustrator.

The top three skills for a graphic designer/illustrator include adobe illustrator, adobe photoshop and logo design. The most important skills for a graphic designer, marketing are adobe creative suite, brochures, and blog posts.

Graphic designer/illustrator vs graphic designer, marketing overview

Graphic Designer/IllustratorGraphic Designer, Marketing
Yearly salary$45,124$48,763
Hourly rate$21.69$23.44
Growth rate3%3%
Number of jobs44,853115,113
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 71%
Average age3838
Years of experience1212

What does a graphic designer/illustrator do?

As a graphic designer or illustrator, your job involves working with images to create visual displays for clients. If you work as a graphic designer, you may be required to create layouts using computer software. As a graphic illustrator, your job responsibility may revolve around drawing or painting images and uploading them to make digital copies. As a graphic designer/ illustrator, your job duties revolve around understanding the needs of your clients and being able to identify your target audience.

What does a graphic designer, marketing do?

A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

Graphic designer/illustrator vs graphic designer, marketing salary

Graphic designer/illustrators and graphic designers, marketing have different pay scales, as shown below.

Graphic Designer/IllustratorGraphic Designer, Marketing
Average salary$45,124$48,763
Salary rangeBetween $32,000 And $63,000Between $34,000 And $69,000
Highest paying CityMountain View, CASanta Rosa, CA
Highest paying stateCaliforniaWashington
Best paying companyGoogleApple
Best paying industryTechnologyTechnology

Differences between graphic designer/illustrator and graphic designer, marketing education

There are a few differences between a graphic designer/illustrator and a graphic designer, marketing in terms of educational background:

Graphic Designer/IllustratorGraphic Designer, Marketing
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 71%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Graphic designer/illustrator vs graphic designer, marketing demographics

Here are the differences between graphic designer/illustrators' and graphic designers, marketing' demographics:

Graphic Designer/IllustratorGraphic Designer, Marketing
Average age3838
Gender ratioMale, 60.1% Female, 39.9%Male, 39.9% Female, 60.1%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between graphic designer/illustrator and graphic designer, marketing duties and responsibilities

Graphic designer/illustrator example responsibilities.

  • Used Applescript, Javascript, and Photoshop actions to automate tasks.
  • Design, illustrate brochures, permanent and temporary signs, van wraps, banners, posters and other print materials.
  • Sketch concepts for t-shirts and business logos.
  • Create and maintain websites using web design software and raw HTML.
  • Illustrate and design posters, programs, and graphs for in house company training, presentations, and events.
  • Design weekly and monthly topical website graphics and banner designs including Facebook social media content.
  • Show more

Graphic designer, marketing example responsibilities.

  • Manage company website by editing content and updating news and promotions keeping information current using CSS.
  • Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
  • Design duties include band posters, weekly newspaper print ads and hand-outs for specific events among other things.
  • Design and produce presentation boards, PowerPoint presentations, brochures, promotional/collateral material, invitations, illustration.
  • Used CSS to update online newsletter templates to comply with company branding.
  • Create event collateral, build HTML emails, construct print ads, and assist in marketing strategies.
  • Show more

Graphic designer/illustrator vs graphic designer, marketing skills

Common graphic designer/illustrator skills
  • Adobe Illustrator, 14%
  • Adobe Photoshop, 11%
  • Logo Design, 6%
  • Adobe Indesign, 5%
  • Layout Design, 5%
  • Photography, 5%
Common graphic designer, marketing skills
  • Adobe Creative Suite, 6%
  • Brochures, 5%
  • Blog Posts, 4%
  • Adobe Photoshop, 4%
  • Graphic Design, 4%
  • Flyers, 4%

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