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Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as for advertisements, brochures, magazines, and corporate reports.Duties
Graphic designers typically do the following:
Graphic designers combine art and technology to communicate ideas through images and the layout of websites and printed pages. They may use a variety of design elements to achieve artistic or decorative effects.
Graphic designers work with both text and images. They often select the type, font, size, color, and line length of headlines, headings, and text. Graphic designers also decide how images and text will go together on a print or webpage, including how much space each will have. When using text in layouts, graphic designers collaborate closely with writers who choose the words and decide whether the words will be put into paragraphs, lists, or tables. Through the use of images, text, and color, graphic designers can transform statistical data into visual graphics and diagrams, which can make complex ideas more accessible.
Graphic design is important to marketing and selling products, and is a critical component of brochures and logos. Therefore, graphic designers, also referred to as graphic artists or communication designers, often work closely with people in advertising and promotions, public relations, and marketing.
Frequently, designers specialize in a particular category or type of client. For example, some create the graphics used on retail products packaging, still others may work on the visual designs used on book jackets.
Graphic designers need to keep up to date with the latest software and computer technologies to remain competitive.
Some individuals with a background in graphic design teach in design schools, colleges, and universities. For more information, see the profile on postsecondary teachers.
Graphic designers usually need a bachelor’s degree in graphic design or a related field. Candidates for graphic design positions should demonstrate their creativity and originality through a professional portfolio that features their best designs.Education
A bachelor’s degree in graphic design or a related field is usually required. However, those with a bachelor’s degree in another field may pursue technical training in graphic design to meet most hiring qualifications.
The National Association of Schools of Art and Design accredits about 320 postsecondary colleges, universities, and independent institutes with programs in art and design. Most schools include studio art, principles of design, computerized design, commercial graphics production, printing techniques, and website design. In addition, students should consider courses in writing, marketing, and business, all of which are useful in helping designers work effectively on project teams.
High school students interested in graphic design should take basic art and design courses in high school, if the courses are available. Many bachelor's degree programs require students to complete a year of basic art and design courses before being admitted to a formal degree program. Some schools require applicants to submit sketches and other examples of their artistic ability.
Many programs provide students with the opportunity to build a professional portfolio of their designs. For many artists, including graphic designers, developing a portfolio—a collection of design ideas that demonstrates their styles and abilities—is essential because employers rely heavily on a designer’s portfolio in deciding whether to hire the individual.
Graphic designers must keep up with new and updated computer graphics and design software, either on their own or through formal software training programs. Professional associations that specialize in graphic design, such as AIGA, offer courses intended to keep the skills of their members up to date.Other Experience
Graphic designers often gain their initial experience through internships. It provides aspiring graphic designers an opportunity to work with designers and experience the design process from concept to completion while completing a design program.Licenses, Certifications, and Registrations
Certification programs are generally available through software product vendors. Certification in graphic design software can demonstrate a level of competence and may provide a jobseeker with a competitive advantage.Advancement
Experienced graphic designers may advance to chief designer, art director, or other supervisory positions.Important Qualities
Analytical skills. Graphic designers must be able to look at their work from the point of view of their consumers and examine how the designs they develop will be perceived by consumers to ensure they convey the client’s desired message.
Artistic ability. Graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers. They produce rough illustrations of design ideas, either by hand sketching or by using computer programs.
Communication skills. Graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately reflect the desired message and effectively express information.
Computer skills. Most graphic designers use specialized graphic design software to prepare their designs.
Creativity. Graphic designers must be able to think of new approaches to communicating ideas to consumers. They develop unique designs that convey a recognizable meaning on behalf of their clients.
Time-management skills. Graphic designers often work on multiple projects at the same time, each with a different deadline.
Average Length of Employment
Top Careers Before Graphic Designer
Top Careers After Graphic Designer
Hispanic or Latino11.8%
Black or African American0.6%
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Savannah College of Art and Design15.6%
Art Institute of Pittsburgh9.6%
Full Sail University7.3%
Fashion Institute of Technology6.2%
Rochester Institute of Technology5.7%
Academy of Art University5.3%
School of Visual Arts4.9%
Virginia Commonwealth University4.7%
University of Phoenix4.7%
Columbia College Chicago4.6%
Iowa State University3.7%
Art Institute of California - Inland3.3%
Art Institute of Atlanta3.3%
International Academy of Design and Technology3.0%
Michigan State University2.9%
San Jose State University2.9%
University of Central Florida2.8%
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|Job Title||Company||Location||Start Date||Salary|
|Director of Graphic Design||F5 Create Inc.||Houston, TX||Jul 29, 2016||$150,000|
|Graphic Designer||Bazmark INQ LLC||New York, NY||Apr 07, 2016||$142,500|
|Graphic Designer||Zaah Holdings, Inc.||New York, NY||Oct 13, 2016||$142,126|
|Graphic Design Lead||Airbnb, Inc.||San Francisco, CA||Feb 05, 2015||$141,790|
|Graphics Designer||Apple Inc.||Cupertino, CA||Dec 29, 2016||$141,000 -
|Graphic Designer||Apple Inc.||Cupertino, CA||Jan 02, 2016||$140,000 -
|Graphic Designer||Moxtra, Inc.||Cupertino, CA||Jan 09, 2016||$140,000 -
|Graphic Designer||Paypal, Inc.||San Jose, CA||Dec 27, 2016||$130,000|
|Graphic Designer||McKinsey & Company, Inc. United States||New York, NY||Aug 15, 2015||$126,138|
|Graphic Designer||Twitter, Inc.||San Francisco, CA||Jun 15, 2016||$125,000|
|Manager, Graphic Design||The Gap, Inc.||San Francisco, CA||Oct 21, 2016||$125,000 -
|Creative/Graphics Designer||Net Esolutions Corporation||McLean, VA||Jan 10, 2016||$125,000|
|Graphic Designer (User Interface Designer)||Twitter, Inc.||San Francisco, CA||Jul 27, 2015||$125,000|
|Graphic Designer||Korean News of Chicago Inc.||Lincolnwood, IL||Jun 22, 2016||$54,350|
|Graphic Designer||Korean News of Chicago Inc.||Lincolnwood, IL||Mar 18, 2016||$54,350|
|Graphic Designer||7Th Art Real Estate LLC||New York, NY||Sep 05, 2016||$54,340|
|Graphic Designer||Highrise Consulting Inc.||Bethesda, MD||Jan 09, 2016||$54,283|
|Graphic Designer||The Wall Street Times Inc.||New York, NY||Jan 08, 2016||$54,262|
|Graphic Designer||Rho Consulting Corp||San Diego, CA||Jan 07, 2016||$54,262|
|Graphic Designer||Columbia International College Inc.||New York, NY||Jan 08, 2016||$54,262|
|Graphic Designer||TAAI Management USA Inc.||New York, NY||Jan 08, 2016||$54,262|
|Graphic Designers||Korean Journal N Texas LLC||Dallas, TX||Mar 08, 2016||$41,870|
|Graphic Designer||SBJ, LLC||Boise, ID||Sep 03, 2015||$41,740 -
|Graphic Designer||KLUB Europa of Brooklyn||New York, NY||Oct 21, 2015||$41,740|
|Graphic Designer||United Booming Floor & Cabinet||NY||Jan 09, 2016||$41,740|
|Graphic Designer||Crunch Dynasty LLC||Richmond, VA||Sep 15, 2015||$41,740|
|Graphic Designer||Man Personal Care LLC||Pelham, NY||May 28, 2016||$41,740 -
|Graphic Designer||Coatl Capital LLC||New York, NY||Sep 10, 2015||$41,740|
|Graphic Designer||Rich On Inc.||Los Angeles, CA||Jun 06, 2016||$41,740 -
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Day in the Life: Graphic Designer