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What is a graphic designer, marketing and how to become one
The primary role of a graphic designer in marketing is to produce creative imagery for marketing campaigns. That said, they typically work closely with marketing teams to create imagery that resonates with the company's brand persona and objectives.
The work responsibilities of a graphic designer in marketing usually revolve around studying marketing campaigns, conceptualizing designs, and putting their ideas to life using various types of graphic design software. Moreover, they usually make multiple revisions until the marketing manager approves their design, which makes patience a key virtue for this job.
Generally, there is no strict educational requirement for the role of a graphic designer. However, employers may prefer applicants who have degrees in graphic design, fine arts, or digital communication. Nevertheless, self-taught graphic designers may still qualify for a role on the marketing team, especially with an impressive portfolio.
Graphic designers in marketing may work as freelancers or as regular employees. While average salaries may differ between these two options, a graphic designer can expect to make around $33,000 to $63,000 per year if they work full-time.
What general advice would you give to a graphic designer, marketing?
Dr. Sarah Satterfield Ph.D.
Department Chair Visual and Performing Arts, Professor of Music and Humanities, College of Central Florida
Avg. Salary $48,763
Avg. Salary $59,228
Growth rate 3%
Growth rate 0.3%
American Indian and Alaska Native 0.37%
Asian 10.42%
Black or African American 3.42%
Hispanic or Latino 10.63%
Unknown 4.99%
White 70.17%
Genderfemale 60.11%
male 39.89%
Age - 37American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 37Stress level is moderate
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Graphic designer, marketing career paths
Key steps to become a graphic designer, marketing
Explore graphic designer, marketing education requirements
Start to develop specific graphic designer, marketing skills
Skills Percentages Adobe Creative Suite 6.13% Brochures 4.95% Blog Posts 4.24% Adobe Photoshop 4.19% Graphic Design 3.86% Complete relevant graphic designer, marketing training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New graphic designers, marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a graphic designer, marketing based on U.S. Bureau of Labor Statistics data and data from real graphic designer, marketing resumes.Gain additional graphic designer, marketing certifications
More About CertificationsGraphic designer, marketing certifications can show employers you have a baseline of knowledge expected for the position. Certifications can also make you a more competitive candidate. Even if employers don't require a specific graphic designer, marketing certification, having one may help you stand out relative to other applicants.
The most common certifications for graphic designers, marketing include Master Certified Web Professional - Designer (CWP) and Google Data Analytics Professional Certificate.
Research graphic designer, marketing duties and responsibilities
- Manage company website by editing content and updating news and promotions keeping information current using CSS.
- Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
- Design duties include band posters, weekly newspaper print ads and hand-outs for specific events among other things.
- Design and produce presentation boards, PowerPoint presentations, brochures, promotional/collateral material, invitations, illustration.
Prepare your graphic designer, marketing resume
When your background is strong enough, you can start writing your graphic designer, marketing resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a graphic designer, marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable graphic designer, marketing resume templates
Build a professional graphic designer, marketing resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your graphic designer, marketing resume.
Apply for graphic designer, marketing jobs
Now it's time to start searching for a graphic designer, marketing job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first graphic designer, marketing job
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Average graphic designer, marketing salary
The average graphic designer, marketing salary in the United States is $48,763 per year or $23 per hour. Graphic designer, marketing salaries range between $34,000 and $69,000 per year.
What am I worth?
How do graphic designers, marketing rate their job?
Graphic designer, marketing reviews
There is so much to like about working as Graphic Designer ... the seeing how all the elements of words, space, colors, visuals (photos, graphics, charts,...) come together on a page...sharing info with others to learn and use
When working with others who can not make up their minds as deadline approaches nor take responsibility and blames others for their own "misdoings".
Being able to combine creativity and analytical skills
The ability to communicate with letters and images for to me its the loudess means of communication.
I dislike being un-informed or not being informed on time, For information and time is a essential to me. My time is precious.
Updated January 8, 2025
