What is a Graphic Designer, Marketing?

The primary role of a graphic designer in marketing is to produce creative imagery for marketing campaigns. That said, they typically work closely with marketing teams to create imagery that resonates with the company's brand persona and objectives.

The work responsibilities of a graphic designer in marketing usually revolve around studying marketing campaigns, conceptualizing designs, and putting their ideas to life using various types of graphic design software. Moreover, they usually make multiple revisions until the marketing manager approves their design, which makes patience a key virtue for this job.

Generally, there is no strict educational requirement for the role of a graphic designer. However, employers may prefer applicants who have degrees in graphic design, fine arts, or digital communication. Nevertheless, self-taught graphic designers may still qualify for a role on the marketing team, especially with an impressive portfolio.

Graphic designers in marketing may work as freelancers or as regular employees. While average salaries may differ between these two options, a graphic designer can expect to make around $33,000 to $63,000 per year if they work full-time.

What Does a Graphic Designer, Marketing Do

There are certain skills that many graphic designers, marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, artistic ability and communication skills.

Learn more about what a Graphic Designer, Marketing does

How To Become a Graphic Designer, Marketing

If you're interested in becoming a graphic designer, marketing, one of the first things to consider is how much education you need. We've determined that 70.6% of graphic designers, marketing have a bachelor's degree. In terms of higher education levels, we found that 3.9% of graphic designers, marketing have master's degrees. Even though most graphic designers, marketing have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Graphic Designer, Marketing

Top Graphic Designer, Marketing Jobs Near You

Graphic Designer, Marketing Career Paths

As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a graphic designer, marketing can determine their career goals through the career progression. For example, they could start out with a role such as senior graphic designer, progress to a title such as creative director and then eventually end up with the title director of communications and marketing.

Top Careers Before Graphic Designer, Marketing

Graphic Designer (45,625 Jobs)

42.1 %

Graphic Designer Internship (93,292 Jobs)

9.6 %

Art Director (11,472 Jobs)

5.9 %

Top Careers After Graphic Designer, Marketing

Graphic Designer (45,625 Jobs)

45.0 %

Senior Graphic Designer (46,310 Jobs)

7.1 %

Freelance Designer (45,914 Jobs)

5.9 %

Average Salary for a Graphic Designer, Marketing

Graphic Designers, Marketing in America make an average salary of $48,763 per year or $23 per hour. The top 10 percent makes over $69,000 per year, while the bottom 10 percent under $34,000 per year.

Average Graphic Designer, Marketing Salary

$48,763 Yearly

$23.44 hourly

$34,00010%

$48,000Median

$69,00090%

See More Salary Information

What Am I Worth?

Roles and Types of Graphic Designer, Marketing

There are several types of graphic designer, marketing, including:

Graphic Designer

Role:

Graphic Designers are responsible for creating visual concepts either through a computer software or by hand. The goal of becoming a graphic designer is to really engage consumers through inspiration. So being creative is kind of needed.

Typically Graphic Designers need a Bachelor's degree, but perhaps the most important thing you can bring to an interview is having a well-rounded portfolio.

Average Salary: $49,450
Degree: Bachelor's Degree

Graphic Artist

Role:

Also called Graphic Illustrators, a Graphic Artist has excellent artistic and computer skills. You will be creating artwork for different graphic projects, like posters, advertisements, and covers. You may also be tasked to use a specific art style even though you have your own. The important thing to do is be able to deliver the project or company's message through your artwork.

As a Graphic Artist, you need to have good analytical skills, great communication skills, and, of course, excellent artistic ability. You will need all these skills for you to perform well as a Graphic Artist.

You can earn an average salary of $47,306 per year as a Graphic Artist. With a 3% job growth rate, you can also explore other roles and further your career. You can be a Graphic Designer, a Designer, and a Design Manager. This is only one path; there are other possibilities when you start as a Graphic Artist today.

Average Salary: $54,900
Degree: Bachelor's Degree

Freelance Designer

Role:

Whether we are talking about industrial design or visual communication, a designer is a creative professional who comes up with ideas for objects, packaging, or layouts. Working as a freelance designer means you are not employed by one company but work on your own, for different clients, on a project basis.

There are many different aspects of design. You can be a graphic designer creating product illustrations or visuals for brand identities, a user experience designer making easy-to-navigate websites, software, or applications. You can design interior spaces, or special effects for the entertainment media, or clothes and accessories for the fashion industry.

Whatever the case, as a freelance designer, you are basically an entrepreneur and find your own clients, take care of accounts, and the promotion of your services for yourself and in exchange, you enjoy the freedom and flexibility of working on your own time and your own terms.

Average Salary: $57,260
Degree: Bachelor's Degree

States With The Most Graphic Designer, Marketing Jobs

Mouse over a state to see the number of active graphic designer, marketing jobs in each state. The darker areas on the map show where graphic designers, marketing earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Graphic Designer, Marketing Jobs By State

Rank	State	Number of Jobs	Average Salary
1	California	4,266	$54,663
2	Texas	3,329	$38,425
3	Florida	2,152	$32,108
4	New York	1,958	$54,129
5	Pennsylvania	1,807	$48,711
6	Georgia	1,734	$32,003
7	Virginia	1,650	$51,596
8	North Carolina	1,559	$41,218
9	Ohio	1,289	$44,716
10	Illinois	1,187	$43,279
11	Minnesota	1,144	$36,424
12	Washington	1,141	$55,056
13	Michigan	1,091	$47,005
14	Massachusetts	1,030	$48,699
15	Colorado	983	$49,619
16	Maryland	942	$51,112
17	Wisconsin	862	$37,930
18	Arizona	783	$43,253
19	Missouri	709	$37,346
20	Tennessee	706	$33,643
21	Indiana	701	$43,640
22	New Jersey	657	$52,923
23	Oregon	621	$41,565
24	Connecticut	600	$42,166
25	South Carolina	503	$29,380
26	Kentucky	459	$36,280
27	Alabama	431	$31,862
28	Kansas	417	$33,261
29	Iowa	415	$34,995
30	Utah	400	$36,512
31	New Hampshire	344	$39,259
32	Arkansas	341	$33,981
33	Nebraska	314	$35,397
34	Louisiana	312	$34,481
35	Oklahoma	293	$32,812
36	Nevada	280	$41,380
37	New Mexico	247	$35,674
38	Mississippi	236	$30,359
39	Maine	233	$35,252
40	West Virginia	174	$47,582
41	Rhode Island	160	$49,014
42	Idaho	154	$33,594
43	South Dakota	146	$28,172
44	Delaware	140	$49,485
45	Hawaii	131	$40,353
46	North Dakota	129	$39,592
47	Alaska	112	$46,525
48	Wyoming	112	$38,534
49	Montana	104	$35,638
50	Vermont	91	$35,444

Graphic Designer, Marketing Education

Graphic Designer, Marketing Majors

Graphic Design

49.2 %

Fine Arts

9.2 %

Design And Visual Communication

6.6 %

Graphic Designer, Marketing Degrees

Admissions

Most Popular Majors

Business

Education

Communication

Fine Arts

English

Top Skills For a Graphic Designer, Marketing

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 6.1% of graphic designers, marketing listed adobe creative suite on their resume, but soft skills such as analytical skills and artistic ability are important as well.

Adobe Creative Suite, 6.1%

Brochures, 5.0%

Blog Posts, 4.2%

Adobe Photoshop, 4.2%

Graphic Design, 3.9%

Other Skills, 76.6%

Choose From 10+ Customizable Graphic Designer, Marketing Resume templates

Zippia allows you to choose from different easy-to-use Graphic Designer, Marketing templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Graphic Designer, Marketing resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Graphic Designer, Marketing Demographics

Graphic Designer, Marketing Gender Distribution

Female

60%

Male

40%

After extensive research and analysis, Zippia's data science team found that:

Among graphic designers, marketing, 60.1% of them are women, while 39.9% are men.

The most common race/ethnicity among graphic designers, marketing is White, which makes up 70.2% of all graphic designers, marketing.

The most common foreign language among graphic designers, marketing is Spanish at 50.8%.

Online Courses For Graphic Designer, Marketing That You May Like

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Job type you want

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Part Time

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Best States For a Graphic Designer, Marketing

Some places are better than others when it comes to starting a career as a graphic designer, marketing. The best states for people in this position are Washington, California, New York, and New Jersey. Graphic designers, marketing make the most in Washington with an average salary of $55,056. Whereas in California and New York, they would average $54,663 and $54,129, respectively. While graphic designers, marketing would only make an average of $52,923 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Graphic Designer, Marketing Jobs: 1,141

Highest 10% Earn:

$77,000

Location Quotient:

1.12

$55,056

Avg. Salary

View 1,141 Graphic Designer, Marketing Jobs In WA

2. District of Columbia

Total Graphic Designer, Marketing Jobs: 272

Highest 10% Earn:

$87,000

Location Quotient:

1.16

$57,764

Avg. Salary

View 272 Graphic Designer, Marketing Jobs In DC

3. Virginia

Total Graphic Designer, Marketing Jobs: 1,650

Highest 10% Earn:

$79,000

Location Quotient:

1.25

$51,596

Avg. Salary

View 1,650 Graphic Designer, Marketing Jobs In VA

Full List Of Best States For Graphic Designers, Marketing

How Do Graphic Designer, Marketing Rate Their Jobs?

Top Graphic Designer, Marketing Employers

Most Common Employers For Graphic Designer, Marketing

Rank	Company	Average Salary	Hourly Rate	Job Openings
1	Apple	$112,146	$53.92	2
2	Aeropostale	$96,970	$46.62	3
3	The Producers Group	$57,750	$27.76	3
4	Ferguson Enterprises	$53,730	$25.83	3
5	Leidos	$52,897	$25.43	4
6	Mark Thomas	$51,988	$24.99	2
7	Photography.com	$51,325	$24.68	3
8	Client Services	$51,161	$24.60	3
9	Stavis Seafoods	$51,023	$24.53	3
10	Creative Labs	$50,650	$24.35	3

Graphic Designer, Marketing Videos

A Day In My Life - Working in Fashion

A day in the life of a designer | CharliMarieTV

Updated February 6, 2023

What is a Graphic Designer, Marketing?

What Does a Graphic Designer, Marketing Do

How To Become a Graphic Designer, Marketing

Graphic Designer, Marketing Career Paths

Top Careers Before Graphic Designer, Marketing

Top Careers After Graphic Designer, Marketing

Recent Job Searches

Average Salary for a Graphic Designer, Marketing

Roles and Types of Graphic Designer, Marketing

Graphic Designer

Graphic Artist

Freelance Designer

States With The Most Graphic Designer, Marketing Jobs

Number Of Graphic Designer, Marketing Jobs By State

Graphic Designer, Marketing Education

Graphic Designer, Marketing Majors

Graphic Designer, Marketing Degrees

Top Colleges for Graphic Designer, Marketings

1. University of Pennsylvania

2. Carnegie Mellon University

3. University of Southern California

4. Harvard University

5. Duke University

6. Northeastern University

7. New York University

8. Boston University

9. Northwestern University

10. University of Michigan - Ann Arbor

Top Skills For a Graphic Designer, Marketing

Choose From 10+ Customizable Graphic Designer, Marketing Resume templates

Graphic Designer, Marketing Demographics

Graphic Designer, Marketing Gender Distribution

Online Courses For Graphic Designer, Marketing That You May Like

Best States For a Graphic Designer, Marketing

How Do Graphic Designer, Marketing Rate Their Jobs?

Top Graphic Designer, Marketing Employers

Most Common Employers For Graphic Designer, Marketing

Graphic Designer, Marketing Videos

Graphic Designer, Marketing Related Careers

Graphic Designer, Marketing Related Jobs

What Similar Roles Do

Resume For Related Jobs