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Become A Graphic Designer, Marketing

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Working As A Graphic Designer, Marketing

  • Thinking Creatively
  • Interacting With Computers
  • Getting Information
  • Making Decisions and Solving Problems
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Repetitive

  • Stressful

  • $45,000

    Average Salary

What Does A Graphic Designer, Marketing Do

Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as for advertisements, brochures, magazines, and corporate reports.

Duties

Graphic designers typically do the following: 

  • Meet with clients or the art director to determine the scope of a project
  • Use digital illustration, photo-editing software, and layout software to create designs
  • Create visual elements such as logos, original images, and illustrations that help deliver a desired message
  • Design layouts and select colors, images, and typefaces to use
  • Present design concepts to clients or art directors
  • Incorporate changes recommended by clients or art directors into final designs
  • Review designs for errors before printing or publishing them

Graphic designers combine art and technology to communicate ideas through images and the layout of websites and printed pages. They may use a variety of design elements to achieve artistic or decorative effects.

Graphic designers work with both text and images. They often select the type, font, size, color, and line length of headlines, headings, and text. Graphic designers also decide how images and text will go together on a print or webpage, including how much space each will have. When using text in layouts, graphic designers collaborate closely with writers who choose the words and decide whether the words will be put into paragraphs, lists, or tables. Through the use of images, text, and color, graphic designers can transform statistical data into visual graphics and diagrams, which can make complex ideas more accessible.

Graphic design is important to marketing and selling products, and is a critical component of brochures and logos. Therefore, graphic designers, also referred to as graphic artists or communication designers, often work closely with people in advertising and promotions, public relations, and marketing.

Frequently, designers specialize in a particular category or type of client. For example, some create the graphics used on retail products packaging, still others may work on the visual designs used on book jackets.

Graphic designers need to keep up to date with the latest software and computer technologies to remain competitive.

Some individuals with a background in graphic design teach in design schools, colleges, and universities. For more information, see the profile on postsecondary teachers.

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How To Become A Graphic Designer, Marketing

Graphic designers usually need a bachelor’s degree in graphic design or a related field. Candidates for graphic design positions should demonstrate their creativity and originality through a professional portfolio that features their best designs.

Education

A bachelor’s degree in graphic design or a related field is usually required. However, those with a bachelor’s degree in another field may pursue technical training in graphic design to meet most hiring qualifications.

The National Association of Schools of Art and Design accredits about 320 postsecondary colleges, universities, and independent institutes with programs in art and design. Most schools include studio art, principles of design, computerized design, commercial graphics production, printing techniques, and website design. In addition, students should consider courses in writing, marketing, and business, all of which are useful in helping designers work effectively on project teams.

High school students interested in graphic design should take basic art and design courses in high school, if the courses are available. Many bachelor's degree programs require students to complete a year of basic art and design courses before being admitted to a formal degree program. Some schools require applicants to submit sketches and other examples of their artistic ability.

Many programs provide students with the opportunity to build a professional portfolio of their designs. For many artists, including graphic designers, developing a portfolio—a collection of design ideas that demonstrates their styles and abilities—is essential because employers rely heavily on a designer’s portfolio in deciding whether to hire the individual.

Graphic designers must keep up with new and updated computer graphics and design software, either on their own or through formal software training programs. Professional associations that specialize in graphic design, such as AIGA, offer courses intended to keep the skills of their members up to date.

Other Experience

Graphic designers often gain their initial experience through internships. It provides aspiring graphic designers an opportunity to work with designers and experience the design process from concept to completion while completing a design program.

Licenses, Certifications, and Registrations

Certification programs are generally available through software product vendors. Certification in graphic design software can demonstrate a level of competence and may provide a jobseeker with a competitive advantage.

Advancement

Experienced graphic designers may advance to chief designer, art director, or other supervisory positions.

Important Qualities

Analytical skills. Graphic designers must be able to look at their work from the point of view of their consumers and examine how the designs they develop will be perceived by consumers to ensure they convey the client’s desired message.

Artistic ability. Graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers. They produce rough illustrations of design ideas, either by hand sketching or by using computer programs.

Communication skills. Graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately reflect the desired message and effectively express information.

Computer skills. Most graphic designers use specialized graphic design software to prepare their designs.

Creativity. Graphic designers must be able to think of new approaches to communicating ideas to consumers. They develop unique designs that convey a recognizable meaning on behalf of their clients.

Time-management skills. Graphic designers often work on multiple projects at the same time, each with a different deadline.

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Graphic Designer, Marketing Career Paths

Graphic Designer, Marketing
Senior Graphic Designer Creative Director Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Senior Graphic Designer Art Director Creative Director
Marketing And Creative Director
6 Yearsyrs
Freelance Designer Marketing Coordinator Marketing Specialist
Marketing Communications Manager
7 Yearsyrs
Freelance Designer Marketing Coordinator Marketing Consultant
Senior Manager Of Marketing
9 Yearsyrs
Freelance Designer Senior Graphic Designer
Creative Services Manager
6 Yearsyrs
Marketing Coordinator Marketing Specialist Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Designer Senior Designer Creative Director
Chief Creative Officer
8 Yearsyrs
Designer User Experience Designer
User Experience Manager
8 Yearsyrs
Designer User Experience Designer User Experience Manager
Director Of User Experience
10 Yearsyrs
Marketing Specialist Owner Art Director
Designation Marketing Director
5 Yearsyrs
Senior Designer Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Senior Designer Creative Services Manager
Creative Manager
6 Yearsyrs
Account Executive Product Manager Product Development Manager
Product Design Manager
6 Yearsyrs
Account Executive Marketing Manager Digital Marketing Manager
Digital Director
9 Yearsyrs
Artist Editor Content Manager
Web Content Manager
5 Yearsyrs
Artist Editor Senior Copywriter
Creative Lead
5 Yearsyrs
Artist Studio Manager Traffic Manager
Freelance Project Manager
6 Yearsyrs
Production Designer Studio Manager Traffic Manager
Creative Project Manager
6 Yearsyrs
Lead Graphic Designer Graphic Design Manager
Creative Marketing Manager
6 Yearsyrs
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Help others decide if this is a good career for them

Average Length of Employment
Graphic Designer 3.1 years
Media Designer 2.6 years
Freelance Designer 2.5 years
Marketing Designer 2.5 years
Top Careers Before Graphic Designer, Marketing
Internship 5.3%
Cashier 1.9%
Designer 1.9%
Top Careers After Graphic Designer, Marketing
Owner 2.8%
Designer 2.2%
Manager 1.7%

Do you work as a Graphic Designer, Marketing?

Graphic Designer, Marketing Demographics

Gender

Female

55.1%

Male

36.6%

Unknown

8.3%
Ethnicity

White

61.6%

Hispanic or Latino

16.2%

Black or African American

10.2%

Asian

8.2%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

50.8%

French

8.7%

Chinese

6.6%

Mandarin

6.0%

Japanese

3.8%

Portuguese

2.7%

German

2.7%

Arabic

2.7%

Korean

2.2%

Russian

2.2%

Italian

2.2%

Cantonese

1.6%

Polish

1.6%

Swedish

1.1%

Turkish

1.1%

Greek

1.1%

Hebrew

1.1%

Luganda

0.5%

Bulgarian

0.5%

Ukrainian

0.5%
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Graphic Designer, Marketing Education

Schools

Art Institute of Pittsburgh

9.4%

University of Phoenix

8.0%

Full Sail University

7.1%

Savannah College of Art and Design

6.3%

Art Institute of California - Inland

6.3%

Academy of Art University

6.0%

School of Visual Arts

5.4%

Columbia College Chicago

5.4%

University of Houston

4.9%

University of Wisconsin - Stout

4.6%

University of California - Los Angeles

4.3%

American InterContinental University

4.0%

Art Institute of Fort Lauderdale Inc

4.0%

California State University - Fullerton

3.7%

Virginia Commonwealth University

3.7%

Rochester Institute of Technology

3.7%

Art Institute of Houston

3.7%

University of Washington

3.1%

Illinois State University

3.1%

Arizona State University

3.1%
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Majors

Graphic Design

47.3%

Fine Arts

8.1%

Marketing

6.3%

Design And Visual Communication

6.0%

Business

5.4%

Communication

4.3%

Computer Applications

3.7%

Graphic Communications

2.8%

Advertising

2.1%

Computer Science

1.7%

Photography

1.6%

Public Relations

1.5%

Management

1.4%

Entertainment Business

1.2%

Visual And Performing Arts

1.1%

Education

1.1%

Animation

1.1%

Digital Media

1.0%

English

1.0%

Psychology

1.0%
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Degrees

Bachelors

58.6%

Other

16.0%

Associate

12.4%

Masters

7.9%

Certificate

4.4%

Diploma

0.7%

License

0.1%

Doctorate

0.0%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$45,000
View Detailed Salary Report
$30,000
Min 10%
$45,000
Median 50%
$45,000
Median 50%
$45,000
Median 50%
$45,000
Median 50%
$45,000
Median 50%
$45,000
Median 50%
$45,000
Median 50%
$66,000
Max 90%
Best Paying Company
Entercom Communications
Highest Paying City
San Bruno, CA
Highest Paying State
Delaware
Avg Experience Level
2.8 years
How much does a Graphic Designer, Marketing make at top companies?
The national average salary for a Graphic Designer, Marketing in the United States is $45,096 per year or $22 per hour. Those in the bottom 10 percent make under $30,000 a year, and the top 10 percent make over $66,000.

Real Graphic Designer, Marketing Salaries

Job Title Company Location Start Date Salary
Graphic Designer, Itunes Marketing Apple Inc. Cupertino, CA Sep 21, 2016 $115,000 -
$135,000
Graphic Designer, Marketing The Gap, Inc. San Francisco, CA Sep 16, 2014 $70,000 -
$75,000
Graphic Designer Marketing Keystone Dental, Inc. Irvine, CA Sep 20, 2015 $68,682
Graphic Designer/Marketing Pratt Institute New York, NY Jul 01, 2011 $62,610
Graphic Designer/Marketing Pratt Institute New York, NY Oct 18, 2010 $62,610
Marketing Graphic Design Salemove Inc. New York, NY Feb 09, 2016 $60,000
Marketing Graphic Design Salemove Inc. New York, NY Sep 08, 2015 $55,000
Graphic Designer/Marketing Namco Networks America Inc. San Jose, CA May 04, 2011 $54,850
Marketing and Graphic Designer Ams, Inc. American Falls, ID Oct 01, 2012 $51,500
Marketing and Graphic Design Marathon Industries, Inc. Bellevue, WA May 12, 2015 $50,088
Graphic Designer for Emarketing Penton Learning Systems, LLC New York, NY Jan 03, 2011 $48,500
Marketing Graphic Designer The Carlstar Group LLC Bellevue, WA Jul 01, 2015 $48,048 -
$55,000
Marketing and Graphic Design Marathon Industries, Inc. Bellevue, WA May 12, 2014 $48,001
Marketing Graphic Designer Chadsel, LLC New York, NY Sep 01, 2015 $48,000
Marketing Graphic Designer Chadsel, LLC New York, NY Oct 01, 2015 $48,000
Marketing Graphic Designer Kargo Global, Inc. New York, NY Sep 05, 2015 $42,000
Marketing Graphic Designer William Hezmalhalch Architects, Inc. Santa Ana, CA Sep 03, 2015 $41,600
Graphic Marketing Designer Good Company Pictures LLC New York, NY Sep 14, 2016 $40,000
Graphic Designer, Corporate Marketing Alvarez & Marsal Holdings LLC New York, NY Oct 01, 2012 $40,000
Marketing Graphic Designer New York Meat Inc. New York, NY May 21, 2015 $38,526
Interactive Marketing Graphic Designer Key Brand Entertainment Inc. New York, NY Oct 01, 2014 $38,526
Marketing Graphic Designer Y2S Trading Inc. Islandia, NY Jan 20, 2011 $36,961
Marketing Graphic Designer Y2S Korea, Inc. Islandia, NY Dec 10, 2009 $36,961

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Top Skills for A Graphic Designer, Marketing

  1. Company Website
  2. Adobe Photoshop
  3. Graphic Design
You can check out examples of real life uses of top skills on resumes here:
  • Maintained company website and completed updates to design, functionality and features including products, and banner promotions.
  • Manipulate images by using Adobe Photoshop of conceptual designs and interior mock-ups for luxurious helicopter overhaul projects.
  • Meet with appropriate sales or marketing clients to discuss communication needs to ensure high level of satisfaction of graphic design project.
  • Design and produce marketing materials such as brochures and small booklets, posters, logos and corporate identities.
  • Provide art direction and quality assurance for all photographs for use in emails, home pages, and print projects.

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Top 10 Best States for Graphic Designers, Marketing

  1. District of Columbia
  2. Massachusetts
  3. New York
  4. Washington
  5. Rhode Island
  6. Connecticut
  7. California
  8. Virginia
  9. New Jersey
  10. Oregon
  • (178 jobs)
  • (540 jobs)
  • (1,487 jobs)
  • (408 jobs)
  • (44 jobs)
  • (164 jobs)
  • (2,334 jobs)
  • (586 jobs)
  • (446 jobs)
  • (196 jobs)

Top Graphic Designer, Marketing Employers

Jobs From Top Graphic Designer, Marketing Employers

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