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Graphic designer, marketing vs graphic design specialist

The differences between graphic designers, marketing and graphic design specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a graphic designer, marketing and a graphic design specialist. Additionally, a graphic design specialist has an average salary of $55,925, which is higher than the $48,763 average annual salary of a graphic designer, marketing.

The top three skills for a graphic designer, marketing include adobe creative suite, brochures and blog posts. The most important skills for a graphic design specialist are graphic design, adobe creative suite, and visualization.

Graphic designer, marketing vs graphic design specialist overview

Graphic Designer, MarketingGraphic Design Specialist
Yearly salary$48,763$55,925
Hourly rate$23.44$26.89
Growth rate3%3%
Number of jobs115,11349,055
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 68%
Average age3838
Years of experience1212

What does a graphic designer, marketing do?

A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

What does a graphic design specialist do?

A graphic design specialist utilizes their artistic expertise in creating imagery and designs that convey a particular message. Their responsibilities revolve around liaising with clients to determine their needs and goals, developing concepts and subjecting it for client approval, and revising designs as necessary. In a company setting, a graphic design specialist may work with a team, coordinating with them while sticking to budgets and deadlines. Furthermore, as a team member, it is essential to report to managers or supervisors, all while adhering to the company's policies and regulations.

Graphic designer, marketing vs graphic design specialist salary

Graphic designers, marketing and graphic design specialists have different pay scales, as shown below.

Graphic Designer, MarketingGraphic Design Specialist
Average salary$48,763$55,925
Salary rangeBetween $34,000 And $69,000Between $38,000 And $80,000
Highest paying CitySanta Rosa, CASan Francisco, CA
Highest paying stateWashingtonWashington
Best paying companyAppleBerkshire Hathaway
Best paying industryTechnologyTechnology

Differences between graphic designer, marketing and graphic design specialist education

There are a few differences between a graphic designer, marketing and a graphic design specialist in terms of educational background:

Graphic Designer, MarketingGraphic Design Specialist
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 68%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Graphic designer, marketing vs graphic design specialist demographics

Here are the differences between graphic designers, marketing' and graphic design specialists' demographics:

Graphic Designer, MarketingGraphic Design Specialist
Average age3838
Gender ratioMale, 39.9% Female, 60.1%Male, 50.0% Female, 50.0%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between graphic designer, marketing and graphic design specialist duties and responsibilities

Graphic designer, marketing example responsibilities.

  • Manage company website by editing content and updating news and promotions keeping information current using CSS.
  • Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
  • Design duties include band posters, weekly newspaper print ads and hand-outs for specific events among other things.
  • Design and produce presentation boards, PowerPoint presentations, brochures, promotional/collateral material, invitations, illustration.
  • Used CSS to update online newsletter templates to comply with company branding.
  • Create event collateral, build HTML emails, construct print ads, and assist in marketing strategies.
  • Show more

Graphic design specialist example responsibilities.

  • Launch and manage the acquistion, design and catalog for the animation line of liscens products.
  • Lead the development and execution of several overhead presentations, advertising design, brochure marketing, and desktop publishing initiatives.
  • Create presentations from customer direction, including graphics, charts, and animation.
  • Build email campaigns, database selection, HTML presentation and quality assurance of all outbound campaigns.
  • Create PowerPoint presentations for pharmaceutical companies through the process of drug approval in front of the FDA regulatory committee.
  • Assist with the launch of several services, including an HTML newsletter, district YouTube channel and emergency notification system.
  • Show more

Graphic designer, marketing vs graphic design specialist skills

Common graphic designer, marketing skills
  • Adobe Creative Suite, 6%
  • Brochures, 5%
  • Blog Posts, 4%
  • Adobe Photoshop, 4%
  • Graphic Design, 4%
  • Flyers, 4%
Common graphic design specialist skills
  • Graphic Design, 19%
  • Adobe Creative Suite, 6%
  • Visualization, 5%
  • PowerPoint, 5%
  • HTML, 4%
  • Brochures, 4%

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