What does a graphic designer, marketing do?
A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.
Graphic designer, marketing responsibilities
Here are examples of responsibilities from real graphic designer, marketing resumes:
- Manage company website by editing content and updating news and promotions keeping information current using CSS.
- Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
- Design duties include band posters, weekly newspaper print ads and hand-outs for specific events among other things.
- Design and produce presentation boards, PowerPoint presentations, brochures, promotional/collateral material, invitations, illustration.
- Used CSS to update online newsletter templates to comply with company branding.
- Create event collateral, build HTML emails, construct print ads, and assist in marketing strategies.
- Create all content and graphics, including photo editing, and creation of posters and advertising materials.
- Learned the basics of HTML and work conjointly with the web hosting company to make edits and modifications to existing pages.
- Perform various office tasks as well as creating 3D sketch up models, editing images and assisting with creating web graphics.
- Produce PowerPoint presentations for physicians, medical staff, administration and education department.
- Design seasonal program catalog and bimonthly newsletter including page layout, photography, photo editing and typography.
- Create tenant proposals and PowerPoint presentations for clients showing suggest property locations, surrounding competition, traffic counts and demographics.
- Develop high-end creative marketing communications collateral such as brochures, postcards, catalogs, packaging and additional materials for sales department.
- Conceptualized/Planned/Direct photography need for design.
- Proofread and copy edit with accuracy and efficiency.
Graphic designer, marketing skills and personality traits
We calculated that 6% of Graphic Designers, Marketing are proficient in Adobe Creative Suite, Brochures, and Blog Posts. They’re also known for soft skills such as Analytical skills, Artistic ability, and Communication skills.
We break down the percentage of Graphic Designers, Marketing that have these skills listed on their resume here:
- Adobe Creative Suite, 6%
Direct involvement with bringing departments in on the branding task and training student designers in Adobe Creative Suite applications.
- Brochures, 5%
Developed high-end creative marketing communications collateral such as brochures, postcards, catalogs, packaging and additional materials for sales department.
- Blog Posts, 4%
Aided them in creating blog posts and back links for SEO purposes.
- Adobe Photoshop, 4%
Manipulate images by using Adobe Photoshop of conceptual designs and interior mock-ups for luxurious helicopter overhaul projects.
- Graphic Design, 4%
Market demographic/logistical analysis & graphic design
- Flyers, 4%
Designed marketing collateral materials including iPhone application graphics, direct mail, flyers, business cards and presentation materials.
Most graphic designers, marketing use their skills in "adobe creative suite," "brochures," and "blog posts" to do their jobs. You can find more detail on essential graphic designer, marketing responsibilities here:
Analytical skills. The most essential soft skill for a graphic designer, marketing to carry out their responsibilities is analytical skills. This skill is important for the role because "graphic designers must be able to perceive their work from their consumers’ point of view to ensure that the designs convey the client’s message." Additionally, a graphic designer, marketing resume shows how their duties depend on analytical skills: "create items such as whitepapers, datasheets, and press releases for client marketing needs. "
Artistic ability. Another essential skill to perform graphic designer, marketing duties is artistic ability. Graphic designers, marketing responsibilities require that "graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers." Graphic designers, marketing also use artistic ability in their role according to a real resume snippet: "help paint textures, edit artistic assets, and build logos and props for in-game motion graphics. "
Communication skills. Another skill that relates to the job responsibilities of graphic designers, marketing is communication skills. This skill is critical to many everyday graphic designer, marketing duties, as "graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately and effectively convey information." This example from a resume shows how this skill is used: "engage audiences and increase awareness and brand positioning through effective content marketing across all marketing and communication platforms. "
Computer skills. For certain graphic designer, marketing responsibilities to be completed, the job requires competence in "computer skills." The day-to-day duties of a graphic designer, marketing rely on this skill, as "most graphic designers use specialized graphic design software to prepare their designs." For example, this snippet was taken directly from a resume about how this skill applies to what graphic designers, marketing do: "trained designers on computer graphic design programs such as adobe illustrator, adobe indesign, dreamweaver and adobe photoshop. "
Creativity. Another crucial skill for a graphic designer, marketing to carry out their responsibilities is "creativity." A big part of what graphic designers, marketing relies on this skill, since "graphic designers must be able to think of new approaches to communicating ideas to consumers." How this skill relates to graphic designer, marketing duties can be seen in an example from a graphic designer, marketing resume snippet: "design and develop creative marketing materials for schools, non-profit organizations, human resources, accounting and real estate development firms. "
Time-management skills. While "time-management skills" is last on this skills list, don't underestimate its importance to graphic designer, marketing responsibilities. Much of what a graphic designer, marketing does relies on this skill, seeing as "graphic designers often work simultaneously on multiple projects, each with a different deadline." Here is a resume example of how this skill is used in the everyday duties of graphic designers, marketing: "managed freelance designers while maintaining personal in-house deadlines. "
The three companies that hire the most graphic designer, marketings are:
- Gensler3 graphic designers, marketing jobs
- The New York Times Company2 graphic designers, marketing jobs
- Burns & McDonnell2 graphic designers, marketing jobs
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Compare different graphic designers, marketing
Graphic designer, marketing vs. Marketing administrator
A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.
These skill sets are where the common ground ends though. The responsibilities of a graphic designer, marketing are more likely to require skills like "adobe creative suite," "brochures," "blog posts," and "adobe photoshop." On the other hand, a job as a marketing administrator requires skills like "salesforce," "database management," "customer service," and "crm." As you can see, what employees do in each career varies considerably.
Marketing administrators earn the highest salaries when working in the finance industry, with an average yearly salary of $85,771. On the other hand, graphic designers, marketing are paid more in the technology industry with an average salary of $52,640.On average, marketing administrators reach similar levels of education than graphic designers, marketing. Marketing administrators are 2.8% more likely to earn a Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.Graphic designer, marketing vs. Marketing internship
Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.
Each career also uses different skills, according to real graphic designer, marketing resumes. While graphic designer, marketing responsibilities can utilize skills like "adobe creative suite," "brochures," "flyers," and "in-house," marketing interns use skills like "salesforce," "administrative tasks," "content creation," and "data analysis."
Marketing interns may earn a lower salary than graphic designers, marketing, but marketing interns earn the most pay in the technology industry with an average salary of $33,333. On the other hand, graphic designers, marketing receive higher pay in the technology industry, where they earn an average salary of $52,640.In general, marketing interns achieve similar levels of education than graphic designers, marketing. They're 2.1% more likely to obtain a Master's Degree while being 0.2% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for graphic designer, marketings in the next 3-5 years?
Dr. Sarah Satterfield Ph.D.
Department Chair Visual and Performing Arts, Professor of Music and Humanities, College of Central Florida
Graphic designer, marketing vs. Marketing associate
A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.
The required skills of the two careers differ considerably. For example, graphic designers, marketing are more likely to have skills like "adobe creative suite," "brochures," "flyers," and "in-house." But a marketing associate is more likely to have skills like "customer service," "email marketing," "crm," and "project management."
Marketing associates earn the highest salary when working in the finance industry, where they receive an average salary of $56,474. Comparatively, graphic designers, marketing have the highest earning potential in the technology industry, with an average salary of $52,640.marketing associates typically earn similar educational levels compared to graphic designers, marketing. Specifically, they're 4.0% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.Graphic designer, marketing vs. Marketing executive
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Types of graphic designer, marketing
Updated January 8, 2025
