A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

Graphic Designer, Marketing Responsibilities

Here are examples of responsibilities from real graphic designer, marketing resumes representing typical tasks they are likely to perform in their roles.

  • Manage company website by editing content and updating news and promotions keeping information current using CSS.
  • Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
  • Design duties include band posters, weekly newspaper print ads and hand-outs for specific events among other things.
  • Design and produce presentation boards, PowerPoint presentations, brochures, promotional/collateral material, invitations, illustration.
  • Used CSS to update online newsletter templates to comply with company branding.
  • Create event collateral, build HTML emails, construct print ads, and assist in marketing strategies.
  • Create all content and graphics, including photo editing, and creation of posters and advertising materials.
  • Learned the basics of HTML and work conjointly with the web hosting company to make edits and modifications to existing pages.
  • Perform various office tasks as well as creating 3D sketch up models, editing images and assisting with creating web graphics.
  • Produce PowerPoint presentations for physicians, medical staff, administration and education department.
  • Design seasonal program catalog and bimonthly newsletter including page layout, photography, photo editing and typography.
  • Create tenant proposals and PowerPoint presentations for clients showing suggest property locations, surrounding competition, traffic counts and demographics.
  • Develop high-end creative marketing communications collateral such as brochures, postcards, catalogs, packaging and additional materials for sales department.
  • Conceptualized/Planned/Direct photography need for design.
  • Proofread and copy edit with accuracy and efficiency.

Graphic Designer, Marketing Skills and Personality Traits

We calculated that 6% of Graphic Designers, Marketing are proficient in Adobe Creative Suite, Brochures, and Blog Posts. They’re also known for soft skills such as Analytical skills, Artistic ability, and Communication skills.

We break down the percentage of Graphic Designers, Marketing that have these skills listed on their resume here:

  • Adobe Creative Suite, 6%

    Direct involvement with bringing departments in on the branding task and training student designers in Adobe Creative Suite applications.

  • Brochures, 5%

    Developed high-end creative marketing communications collateral such as brochures, postcards, catalogs, packaging and additional materials for sales department.

  • Blog Posts, 4%

    Aided them in creating blog posts and back links for SEO purposes.

  • Adobe Photoshop, 4%

    Manipulate images by using Adobe Photoshop of conceptual designs and interior mock-ups for luxurious helicopter overhaul projects.

  • Graphic Design, 4%

    Market demographic/logistical analysis & graphic design

  • Flyers, 4%

    Designed marketing collateral materials including iPhone application graphics, direct mail, flyers, business cards and presentation materials.

Most graphic designers, marketing list "adobe creative suite," "brochures," and "blog posts" as skills on their resumes. We go into more details on the most important graphic designer, marketing responsibilities here:

  • The most important skills for a graphic designer, marketing to have in this position are analytical skills. In this excerpt that we gathered from a graphic designer, marketing resume, you'll understand why: "graphic designers must be able to perceive their work from their consumers’ point of view to ensure that the designs convey the client’s message." According to resumes we found, analytical skills can be used by a graphic designer, marketing in order to "create items such as whitepapers, datasheets, and press releases for client marketing needs. "
  • Another commonly found skill for being able to perform graphic designer, marketing duties is the following: artistic ability. According to a graphic designer, marketing resume, "graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers." Check out this example of how graphic designers, marketing use artistic ability: "help paint textures, edit artistic assets, and build logos and props for in-game motion graphics. "
  • Another skill that is quite popular among graphic designers, marketing is communication skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a graphic designer, marketing resume: "graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately and effectively convey information." This example from a resume shows how this skill is used: "engage audiences and increase awareness and brand positioning through effective content marketing across all marketing and communication platforms. "
  • In order for certain graphic designer, marketing responsibilities to be completed, the job requires the skill "computer skills." According to a graphic designer, marketing resume, "most graphic designers use specialized graphic design software to prepare their designs." As an example, this snippet was taken directly from a resume about how this skill applies: "trained designers on computer graphic design programs such as adobe illustrator, adobe indesign, dreamweaver and adobe photoshop"
  • Yet another important skill that a graphic designer, marketing must demonstrate is "creativity." Graphic designers must be able to think of new approaches to communicating ideas to consumers This is clearly demonstrated in this example from a graphic designer, marketing who stated: "design and develop creative marketing materials for schools, non-profit organizations, human resources, accounting and real estate development firms. "
  • While "time-management skills" is listed last on this skills list, don't underestimate its importance to graphic designer, marketing responsibilities. The skill is described by this resume snippet, "graphic designers often work simultaneously on multiple projects, each with a different deadline." Here is an example of how this skill is used, "managed freelance designers while maintaining personal in-house deadlines. "
  • See the full list of graphic designer, marketing skills.

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    Graphic Designer, Marketing Resume
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    Graphic Designer, Marketing Resume
    Graphic Designer, Marketing Resume
    Graphic Designer, Marketing Resume

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    What Marketing Administrators Do

    A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

    In this section, we compare the average graphic designer, marketing annual salary with that of a marketing administrator. Typically, marketing administrators earn a $19,384 higher salary than graphic designers, marketing earn annually.

    While their salaries may differ, one common ground between graphic designers, marketing and marketing administrators are a few of the skills required in each craft. In both careers, employees bring forth skills like graphic design, digital marketing, and powerpoint.

    These skill sets are where the common ground ends though. A graphic designer, marketing responsibility is more likely to require skills like "adobe creative suite," "brochures," "blog posts," and "adobe photoshop." Whereas a marketing administrator requires skills like "salesforce," "database management," "customer service," and "crm." Just by understanding these different skills you can see how different these careers are.

    Marketing administrators receive the highest salaries in the finance industry coming in with an average yearly salary of $85,771. But graphic designers, marketing are paid more in the technology industry with an average salary of $52,640.

    On average, marketing administrators reach similar levels of education than graphic designers, marketing. Marketing administrators are 2.8% more likely to earn a Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.

    What Are The Duties Of a Marketing Internship?

    Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

    The next role we're going to look at is the marketing internship profession. Typically, this position earns a lower pay. In fact, they earn a $18,503 lower salary than graphic designers, marketing per year.

    Not everything about these jobs is different. Take their skills, for example. Graphic designers, marketing and marketing interns both include similar skills like "blog posts," "adobe photoshop," and "graphic design" on their resumes.

    But both careers also use different skills, according to real graphic designer, marketing resumes. While graphic designer, marketing responsibilities can utilize skills like "adobe creative suite," "brochures," "flyers," and "in-house," some marketing interns use skills like "salesforce," "administrative tasks," "content creation," and "data analysis."

    Marketing interns may earn a lower salary than graphic designers, marketing, but marketing interns earn the most pay in the technology industry with an average salary of $33,333. On the other side of things, graphic designers, marketing receive higher paychecks in the technology industry where they earn an average of $52,640.

    In general, marketing interns study at similar levels of education than graphic designers, marketing. They're 2.1% more likely to obtain a Master's Degree while being 0.2% more likely to earn a Doctoral Degree.

    How a Marketing Associate Compares

    A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.

    The third profession we take a look at is marketing associate. On an average scale, these workers bring in higher salaries than graphic designers, marketing. In fact, they make a $4,395 higher salary per year.

    While looking through the resumes of several graphic designers, marketing and marketing associates we discovered that both professions have similar skills. These similarities include skills such as "blog posts," "adobe photoshop," and "graphic design," but they differ when it comes to other required skills.

    As mentioned, these two careers differ between other skills that are required for performing the work exceedingly well. For example, gathering from graphic designers, marketing resumes, they are more likely to have skills like "adobe creative suite," "brochures," "flyers," and "in-house." But a marketing associate might have skills like "customer service," "email marketing," "crm," and "project management."

    Additionally, marketing associates earn a higher salary in the finance industry compared to other industries. In this industry, they receive an average salary of $56,474. Additionally, graphic designers, marketing earn an average salary of $52,640 in the technology industry.

    Marketing associates are known to earn similar educational levels when compared to graphic designers, marketing. Additionally, they're 4.0% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.

    Description Of a Marketing Executive

    A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.

    Now, we'll look at marketing executives, who generally average a higher pay when compared to graphic designers, marketing annual salary. In fact, the difference is about $24,736 per year.

    While both graphic designers, marketing and marketing executives complete day-to-day tasks using similar skills like digital marketing, powerpoint, and marketing campaigns, the two careers also vary in other skills.

    Each job requires different skills like "adobe creative suite," "brochures," "blog posts," and "adobe photoshop," which might show up on a graphic designer, marketing resume. Whereas marketing executive might include skills like "product development," "sales strategies," "sales presentations," and "media sales."

    Marketing executives earn a higher salary in the retail industry with an average of $80,121. Whereas, graphic designers, marketing earn the highest salary in the technology industry.

    Marketing executives reach higher levels of education when compared to graphic designers, marketing. The difference is that they're 10.1% more likely to earn a Master's Degree more, and 0.4% more likely to graduate with a Doctoral Degree.