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Become A Group Account Director

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Working As A Group Account Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $116,000

    Average Salary

What Does A Group Account Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Group Account Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Group Account Director Career Paths

Group Account Director
Senior Vice President
Executive Vice President
11 Yearsyrs
Marketing Director
Marketing Vice President
10 Yearsyrs
Marketing Director
7 Yearsyrs
Client Services Director
Client Services Vice President
11 Yearsyrs
Client Services Director
9 Yearsyrs
Managing Director
Chief Operating Officer
11 Yearsyrs
Managing Director
11 Yearsyrs
Vice President/Managing Director
Chief Marketing Officer
10 Yearsyrs
President
Board Of Directors Member
8 Yearsyrs
Senior Account Director
Sales Vice President
12 Yearsyrs
Senior Account Director
10 Yearsyrs
Director Of Strategy
Product Management Director
12 Yearsyrs
Director Of Strategy
11 Yearsyrs
Executive Vice President
President & Chief Operating Officer
13 Yearsyrs
Senior Director Of Marketing
Sales And Marketing Vice President
11 Yearsyrs
Senior Director Of Marketing
12 Yearsyrs
Chief Marketing Officer
Founder And Chief Executive Officer
7 Yearsyrs
Director Of Account Management
Operations Vice President
11 Yearsyrs
Director Of Account Management
11 Yearsyrs
Business Director
Director Of Sales
10 Yearsyrs
Business Director
10 Yearsyrs
Director
Regional Director
9 Yearsyrs
Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Business Development Director
11 Yearsyrs
Brand Director
Director, Global Marketing
12 Yearsyrs
Brand Director
10 Yearsyrs
Client Services Vice President
Vice President & General Manager
12 Yearsyrs
Director Of Digital Marketing
Director Of Digital Strategy
10 Yearsyrs
Director Of Digital Marketing
9 Yearsyrs
Senior Director
Vice President Of Information Technology
12 Yearsyrs
Senior Vice President Of Marketing
Senior Vice President, Sales
14 Yearsyrs
Senior Vice President Of Marketing
13 Yearsyrs
Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
Director Of Communications And Marketing
9 Yearsyrs
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Do you work as a Group Account Director?

Help others decide if this is a good career for them

Average Length of Employment
Group Director 3.6 years
Account Director 3.1 years
Account Supervisor 3.1 years
Top Careers Before Group Account Director
Accountant 2.5%
Top Careers After Group Account Director
Consultant 4.2%
Principal 4.1%
Accountant 3.4%
President 3.1%

Do you work as a Group Account Director?

Average Yearly Salary
$116,000
View Detailed Salary Report
$79,000
Min 10%
$116,000
Median 50%
$116,000
Median 50%
$116,000
Median 50%
$116,000
Median 50%
$116,000
Median 50%
$116,000
Median 50%
$116,000
Median 50%
$169,000
Max 90%
Best Paying Company
RAPP Worldwide
Highest Paying City
Portland, OR
Highest Paying State
Washington
Avg Experience Level
3.4 years
How much does a Group Account Director make at top companies?
The national average salary for a Group Account Director in the United States is $116,440 per year or $56 per hour. Those in the bottom 10 percent make under $79,000 a year, and the top 10 percent make over $169,000.

Real Group Account Director Salaries

Job Title Company Location Start Date Salary
Group Account Director Droga5, LLC New York, NY Sep 20, 2013 $240,000
Group Account Director R/Ga Media Group Inc. New York, NY Jun 24, 2016 $230,000 -
$250,000
VP, Group Account Director Rapp Worldwide, Inc. New York, NY Sep 30, 2016 $215,405
VP, Group Account Director (Global) Rapp Worldwide Inc. New York, NY Nov 05, 2016 $211,994
Group Account Director Wieden + Kennedy, Inc. New York, NY Jun 15, 2015 $210,000
Group Account Director Fallon Group, Inc. Minneapolis, MN Oct 01, 2010 $200,000
Group Account Director TBWA Worldwide Inc. New York, NY Apr 24, 2014 $200,000 -
$275,000
Group Account Director TBWA Worldwide, Inc. New York, NY May 21, 2012 $200,000 -
$215,000
Vice President, Group Account Director PHD Media LLC New York, NY Oct 01, 2014 $195,000
Group Account Director Droga5, LLC New York, NY Mar 10, 2016 $190,000
Group Account Director Droga 5, LLC New York, NY Mar 11, 2016 $190,000
Group Account Director Alma DDB LLC Groveland, FL Oct 05, 2011 $160,000 -
$180,000
VP Group Account Director BBDO USA LLC Minneapolis, MN Dec 16, 2016 $155,480
Group Account Director Young & Rubicam Inc.-The Bravo Group New York, NY May 25, 2015 $140,000
Group Account Director, Promotions The Vidal Partnership, Inc. New York, NY Jul 12, 2010 $140,000
Group Account Director (Latin America) Omnicom Media Group Holdings Inc. Miami, FL Sep 01, 2015 $133,515
Vice President, Group Account Director BBDO USA LLC Minneapolis, MN Dec 16, 2013 $130,000
Group Management Accountant Lorna Jane USA, Inc. Santa Monica, CA Oct 21, 2015 $85,000
Account Group Director Impaqt, Inc. Pittsburgh, PA Oct 01, 2010 $80,000
Account Group Director 3W Interactive, Inc. Pittsburgh, PA Oct 01, 2010 $80,000
Group Accountant Gulzar Properties LLC Atlanta, GA Sep 27, 2016 $63,695
Group Accountant New Era Hardware Incorporated East Point, GA Jan 07, 2016 $63,695
Group Accountant Mahek Properties LLC Atlanta, GA Sep 28, 2016 $63,695
Group Accountant Fatima Business Inc. Clarkston, GA Jun 15, 2016 $63,695

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Top Skills for A Group Account Director

  1. Digital Strategy
  2. Financial Statements
  3. New Clients
You can check out examples of real life uses of top skills on resumes here:
  • Prevent inaccuracies in financial statements by setting up internal control systems and adopting proper policies for financial reporting.
  • Developed successful relationships with seven new clients during 2013, with total projected billings of more than $1.75M.
  • Developed business development strategies for existing and prospective clients.
  • Manage Crayola account thorough 2 consecutive product launches that drove overall business and opened new distribution channels for the organization
  • Led team's new business efforts and gained 8 new accounts in 2 years.

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Top 10 Best States for Group Account Directors

  1. New York
  2. Virginia
  3. Colorado
  4. New Jersey
  5. Rhode Island
  6. California
  7. District of Columbia
  8. Delaware
  9. Pennsylvania
  10. Washington
  • (1,854 jobs)
  • (827 jobs)
  • (521 jobs)
  • (765 jobs)
  • (100 jobs)
  • (4,211 jobs)
  • (279 jobs)
  • (62 jobs)
  • (870 jobs)
  • (574 jobs)

Group Account Director Demographics

Gender

Male

48.3%

Female

42.4%

Unknown

9.3%
Ethnicity

White

60.9%

Hispanic or Latino

16.0%

Black or African American

10.6%

Asian

8.3%

Unknown

4.3%
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Foreign Languages Spoken

French

28.9%

Spanish

26.3%

German

7.9%

Portuguese

5.3%

Hungarian

2.6%

Chinese

2.6%

Turkish

2.6%

Persian

2.6%

Ilocano

2.6%

Urdu

2.6%

Carrier

2.6%

Tagalog

2.6%

Russian

2.6%

Arabic

2.6%

Tibetan

2.6%

Italian

2.6%
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Group Account Director Education

Schools

Northwestern University

9.1%

University of Texas at Austin

8.4%

Michigan State University

7.8%

University of Missouri - Columbia

5.8%

University of Phoenix

5.8%

Boston University

5.8%

Northern Illinois University

5.2%

Arizona State University

4.5%

University of Pennsylvania

4.5%

Temple University

4.5%

University of Southern California

4.5%

University of Florida

4.5%

University of Delaware

4.5%

New York University

3.9%

DePaul University

3.9%

University of Oregon

3.9%

Syracuse University

3.2%

Boston College

3.2%

University of Iowa

3.2%

University of Utah

3.2%
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Majors

Marketing

18.9%

Business

18.3%

Accounting

11.4%

Communication

10.4%

Advertising

6.8%

Management

5.2%

Journalism

4.1%

Public Relations

4.1%

English

3.8%

Finance

3.8%

Political Science

2.7%

Economics

2.1%

Psychology

2.1%

Fine Arts

1.1%

History

1.1%

Audiovisual Communications Technologies

1.0%

Education

0.8%

Business Communications

0.8%

Graphic Design

0.8%

Computer Science

0.7%
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Degrees

Bachelors

59.4%

Masters

26.4%

Other

9.7%

Certificate

1.9%

Diploma

1.3%

Associate

1.1%

Doctorate

0.2%
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