How to hire a group account director

How to hire a group account director, step by step

Here's a step-by-step group account director hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a group account director job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new group account director
• Step 8: Go through the hiring process checklist

What does a group account director do?

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1. Identify your hiring needs

   Before you post your group account director job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a group account director for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A group account director's background is also an important factor in determining whether they'll be a good fit for the position. For example, group account directors from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of group account director salaries for various roles:

   Type of Group Account Director	Description	Hourly rate
   Group Account Director	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$40-97
   Marketing Manager	Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities... Show more	$34-73
   Business Development Manager	A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client... Show more	$32-72

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Integrated Marketing
   • Account Management
   • Channel Marketing
   • Digital Strategy
   • Client Service
   • Financial Statements
   • Business Development
   • Client Relations
   • Client Facing
   • CRM
   • Direct Reports
   • Strategic Thinking
   • Strategic Development

   Check all skills

   Responsibilities:

   • Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
   • Plan and roll out multi-channel CRM programs and build multilingual websites.
   • Introduce agency proprietary tools (CRM, marketing automation applications, etc . )
   • Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
   • Prepare and review budget, revenue, expense, payroll entries, invoices, and other documents.
   • Process payroll using several payroll-processing systems.

   More group account director duties

3. Make a budget

   Including a salary range in your group account director job description is one of the best ways to attract top talent. A group account director can vary based on:

   • Location. For example, group account directors' average salary in hawaii is 40% less than in california.
   • Seniority. Entry-level group account directors 58% less than senior-level group account directors.
   • Certifications. A group account director with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a group account director's salary.

   Average group account director salary

   $131,655yearly

   $63.30 hourly rate

   ---

   Entry-level group account director salary

   $85,000 yearly salary

   Updated December 19, 2025

   Average group account director salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$168,110	$81
   2	Massachusetts	$159,825	$77
   3	New York	$159,132	$77
   4	New Jersey	$148,225	$71
   5	Minnesota	$139,264	$67
   6	Michigan	$132,050	$63
   7	Arizona	$130,465	$63
   8	Washington	$129,823	$62
   9	Illinois	$129,251	$62
   10	Pennsylvania	$121,778	$59
   11	Missouri	$121,721	$59
   12	Florida	$120,186	$58
   13	Texas	$113,218	$54
   14	Georgia	$104,735	$50
   15	Hawaii	$93,456	$45

   Average group account director salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Sanofi US	$187,277	$90.04	36
   2	TBWA Worldwide	$181,362	$87.19
   3	Citi	$178,139	$85.64	29
   4	Young & Rubicam	$171,712	$82.55
   5	Wpp Us Holdings Inc	$171,556	$82.48	61
   6	Wunderman Thompson	$170,582	$82.01
   7	Droga5	$170,480	$81.96
   8	RAPP	$170,179	$81.82	7
   9	360i	$169,854	$81.66
   10	R/GA	$165,914	$79.77	1
   11	Laird + Partners	$161,520	$77.65
   12	AKQA	$160,200	$77.02
   13	Razorfish	$154,539	$74.30
   14	Fallon	$151,592	$72.88
   15	Sysco	$145,771	$70.08	31
   16	Digitas	$139,990	$67.30
   17	Silicon Valley Bank	$139,438	$67.04
   18	Accenture	$135,250	$65.02	253
   19	Penske Media	$134,295	$64.56
   20	CDM Smith	$129,647	$62.33	425

4. Writing a group account director job description

   A group account director job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a group account director job description:

   Group account director job description example

   The Role
   
   Wpromote is looking for a Group Account Director who will be responsible for the stability and profitability of the company's client base and has extensive knowledge of digital marketing and media. If you have a proven track record of managing integrated marketing campaigns (Paid Search, SEO, Social Media, Email, Video, Display) and other supporting initiatives that help achieve client goals along with driving revenue, this could be the perfect match! You will be responsible for leading some of our largest client relationships, as well as guiding a large team of performance marketers to create, implement, measure, and test successful strategic deliverables. In addition to monitoring and mentoring your client teams, you will be called upon to assist with defining business goals and needs for clients, implement new marketing campaign ideas and program planning, participating in new client pitches, and develop training techniques and systems to support the growth of client accounts.
   
   At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through policies like unlimited PTO, half-day Fridays, flexible schedules, work from anywhere options, 100% paid parental leave, and 401(k) matching. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.
   
   *If you reside in Colorado, please follow this link to view Colorado compensation information and apply for this role. Residents of all other states are encouraged to apply to this posting. Compensation packages for employees and applicants outside Colorado may differ from the Colorado compensation information and are based on a wide array of factors unique to each candidate and location, including but not limited to skill set, years & depth of experience, education and certifications, and geographic location. This may differ in other locations due to cost of labor considerations.
   
   *This position may be performed remotely in most states within the US, with some exclusions
   **This position is not eligible for immigration sponsorship
   
   #LI-JL
   #LI-Remote
   You Will BeManaging your respective Account Management team along with their client book of business to provide the highest level of client care Strategizing and executing large-scale client marketing programs Collaborating with Strategy, Creative, Media Channel, and Technology teams to develop and implement integrated marketing solutions Partnering with the sales team during new business pitches Working with Account and Channel teams to streamline reporting with a focus to provide actionable insights Collaborating with Project Management to problem solve staffing challenges as well as to inspire regular communication flow between AM and PM teams Conducting performance reviews and creating development plans for direct reports Implementing policies and procedures to ensure the Account Services team is meeting and exceeding goals Motivating, recognizing, and rewarding outstanding performance both on an individual and team basis Staying current on emerging technology changes and innovations through formal and informal study, business and professional publication consumption, networking, and participation in professional organizations; ensure Account Services team is educated on this information Participating with the management team to problem solve company challenges and to work toward the achievement of company growth goals Providing regular account updates to Executive team
   You Must Have8+ years experience marketing in digital channels - search (organic and paid), social, display, programmatic and video Experience working with creative and development teams to produce an iterate digital assets Ability to produce cohesive media plans and go to market strategies for complex clients Experience managing direct to consumer, performance based media.Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc) Solid and proven ability to help lead a team The ability to work in a team structure that fosters collaboration An energetic attitude and be passionate about your career Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlinesA Bachelor's degree (preferred)
   Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
   
   Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
   
   This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

   Copy this example

   

5. Post your job

   To find the right group account director for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with group account directors they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit group account directors who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your group account director job on Zippia to find and recruit group account director candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting group account directors requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new group account director

   Once you have selected a candidate for the group account director position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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