Group account director job description

The Role

Wpromote is looking for a Group Account Director who will be responsible for the stability and profitability of the company's client base and has extensive knowledge of digital marketing and media. If you have a proven track record of managing integrated marketing campaigns (Paid Search, SEO, Social Media, Email, Video, Display) and other supporting initiatives that help achieve client goals along with driving revenue, this could be the perfect match! You will be responsible for leading some of our largest client relationships, as well as guiding a large team of performance marketers to create, implement, measure, and test successful strategic deliverables. In addition to monitoring and mentoring your client teams, you will be called upon to assist with defining business goals and needs for clients, implement new marketing campaign ideas and program planning, participating in new client pitches, and develop training techniques and systems to support the growth of client accounts.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through policies like unlimited PTO, half-day Fridays, flexible schedules, work from anywhere options, 100% paid parental leave, and 401(k) matching. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.

*If you reside in Colorado, please follow this link to view Colorado compensation information and apply for this role. Residents of all other states are encouraged to apply to this posting. Compensation packages for employees and applicants outside Colorado may differ from the Colorado compensation information and are based on a wide array of factors unique to each candidate and location, including but not limited to skill set, years & depth of experience, education and certifications, and geographic location. This may differ in other locations due to cost of labor considerations.

*This position may be performed remotely in most states within the US, with some exclusions
**This position is not eligible for immigration sponsorship

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You Will BeManaging your respective Account Management team along with their client book of business to provide the highest level of client care Strategizing and executing large-scale client marketing programs Collaborating with Strategy, Creative, Media Channel, and Technology teams to develop and implement integrated marketing solutions Partnering with the sales team during new business pitches Working with Account and Channel teams to streamline reporting with a focus to provide actionable insights Collaborating with Project Management to problem solve staffing challenges as well as to inspire regular communication flow between AM and PM teams Conducting performance reviews and creating development plans for direct reports Implementing policies and procedures to ensure the Account Services team is meeting and exceeding goals Motivating, recognizing, and rewarding outstanding performance both on an individual and team basis Staying current on emerging technology changes and innovations through formal and informal study, business and professional publication consumption, networking, and participation in professional organizations; ensure Account Services team is educated on this information Participating with the management team to problem solve company challenges and to work toward the achievement of company growth goals Providing regular account updates to Executive team
You Must Have8+ years experience marketing in digital channels - search (organic and paid), social, display, programmatic and video Experience working with creative and development teams to produce an iterate digital assets Ability to produce cohesive media plans and go to market strategies for complex clients Experience managing direct to consumer, performance based media.Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc) Solid and proven ability to help lead a team The ability to work in a team structure that fosters collaboration An energetic attitude and be passionate about your career Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlinesA Bachelor's degree (preferred)
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

About us

As the world's largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental brand. Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world.

At InterContinental Hotels & Resorts we want our guests to feel special, cosmopolitan and In the Know which means we need you to:

+ Be charming by being approachable, having confidence and showing respect.

+ Stay in the moment by understanding and anticipating guests' needs, being attentive and taking ownership of getting things done.

+ Make it memorable by being knowledgeable, sharing stories and showing your style to create moments that make people feel special.

A Shining Star Among Downtown Miami Hotels, the InterContinental Miami features the city's premier accommodations, convention, and meeting facilities. Overlooking sparkling Biscayne Bay, we provide a secure, inviting environment in a well-established area of the city. Priding ourselves on being **ONE GREAT TEAM,** sixth year in a row honored one of the **TOP WORKPLACES** of South Florida by the Sun Sentinel.

Day to day

Oversee and implement all sales activities for a specific area of responsibility or market segment(s), including developing new accounts, maintaining existing accounts and implementation of sales strategies.

DUTIES AND RESPONSIBILITIES:

Sell hotel room nights through direct client contact; maintain a high level of visibility for the hotel

in major market areas through direct sales solicitation; telephone contacts and written

communication.

Achieve personal and team sales goals as assigned.

Implement hotel-level tactical sales plans as assigned to achieve greater profitability through

increasing average rates, increasing overall occupancy, increasing business volume during

off-peak periods, and enhancing the image of the hotel in the local community.

Develop and maintain good relationships with officials and representatives of local community

groups and companies, and attend out-of-town conventions and trade shows, to promote new

business and increase sales for the hotel.

Produce monthly reports and sales forecasts for assigned area of responsibility.

Actively participate in forecasting and goal setting. Participate in the annual budget process, and

development of sales and marketing plans.

Promote teamwork and quality service through daily communication and coordination with

other departments. Key departmental contacts include all hotel departments. Review the

daily business levels, anticipate critical situations, and plan effective solutions in conjunction

with department heads to best expedite these situations.

Interact with outside contacts:

o Guests - to ensure their total satisfaction

o Airlines, wholesalers, corporate accounts, travel agencies, ad agencies within local,

domestic and international markets - to ensure repeat business, follow up on events, and

generate new business

o Other contacts as needed (Professional organizations, community groups, local media)

May coordinate business group activities at the hotel and work closely with other departments to

facilitate services agreed upon by the sales office and prospective clients.

Perform other duties as assigned.

May serve as "manager on duty" as required

Requirements

ACCOUNTABILITY:

This job is an experienced sales professional typically in a large full-service, luxury, resort, or major

flagship hotel with competition from major hotel chains and/or with extensive competitive pressure

and focuses on key market sectors and top accounts.

QUALIFICATIONS AND REQUIREMENTS:

Bachelor's degree in marketing or related field, and 4 years total experience working with a large or a

variety of market segments, or an equivalent combination of education and experience in a hospitality or

hotel sales and marketing setting. Must speak fluent English. Other languages preferred.

This job requires ability to perform the following:

Frequently standing up or moving within and outside of the facility

Carrying or lifting items weighing up to 25 pounds

Handling objects

Other:

Communication skills are utilized a significant amount of time when interacting with others;

demonstrated ability to interact with guests, employees and third parties that reflects highly on the

hotel, the brand and the Company.

Reading and writing abilities are utilized often when completing paperwork and management

reports, interpreting results, giving and receiving instructions, and training

Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and

variances are utilized frequently.

Problem solving, reasoning, motivating, organizational and training abilities are used often.

Ability to travel to attend workshops, tradeshows, conventions, etc.

May require a valid Driver's License.

May be required to work nights, weekends, and/or holidays.

Benefits

In return we will give you a competitive financial and benefits package which may include healthcare support, dental, vision, disability and life insurance support, and a matching 401k plan. Hotel discounts worldwide are available as well as access to a wide variety of discount programs and the chance to work with a great team of people. Most importantly, we'll give you the room to be yourself.

IHG is an equal opportunity employer: Minorities/ Females/ Veterans/ Disabled