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Group account director skills for your resume and career

Updated January 8, 2025
4 min read
Quoted expert
Erin Steffes Ph.D.
Below we've compiled a list of the most critical group account director skills. We ranked the top skills for group account directors based on the percentage of resumes they appeared on. For example, 15.8% of group account director resumes contained digital marketing as a skill. Continue reading to find out what skills a group account director needs to be successful in the workplace.

15 group account director skills for your resume and career

1. Digital Marketing

Here's how group account directors use digital marketing:
  • Directed all advertising, digital marketing, social media, public relations and events.
  • Crafted comprehensive digital marketing and media strategies for multiple brands and business units.

2. Integrated Marketing

Here's how group account directors use integrated marketing:
  • Managed all internal and external agency partners to develop integrated marketing plans.
  • Planned and executed a fully integrated marketing plan.

3. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how group account directors use account management:
  • Led account management activities for Fidelity Communications + Advertising, Fidelity s in-house ad agency.
  • Account management leader on Procter & Gamble's Tide, Gain, Pampers and P&G beauty brands scale platform.

4. Channel Marketing

Here's how group account directors use channel marketing:
  • Provide strategic leadership and operational execution for North American Sales Operations and Commercial Channel Marketing.
  • Introduced SEM/channel marketing (first across entire company) adding 35% to digital revenue.

5. Digital Strategy

Digital strategy refers to using technology to improve business performance, including creating new products. It involves the direction an organization will take to create a unique competitive environment in the market.

Here's how group account directors use digital strategy:
  • Advised NHTSA on and digital strategy and engagement with key industry stakeholders.
  • Led development of global digital strategy for Tresemm and master brand campaign ideas and fulldigital campaigns.

6. Client Service

Here's how group account directors use client service:
  • Championed agency-wide client services initiatives, including high-achiever recruitment, performance management through Management by Objectives, and mentoring programs.
  • Used proprietary relationship marketing approach to provide value-added client service.

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7. Financial Statements

A financial statement is a report of an individual or a company that includes all the information about the declared assets, the use of money, income, and also the contribution of shareholders over a certain period.

Here's how group account directors use financial statements:
  • Prevent inaccuracies in financial statements by setting up internal control systems and adopting proper policies for financial reporting.
  • Prepare monthly financial statements including journal entries and accruals and review with General Managers or Property Managers.

8. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how group account directors use business development:
  • Managed start-up, policy implementation, operations, business development, and infrastructure administration for an innovative Internet purchasing solution.
  • Led daily operations and maximized new business development opportunities.

9. Client Relations

Here's how group account directors use client relations:
  • Managed growth of agency-client relationship on behalf of senior management.
  • Developed long-lasting client relationships at all levels.

10. Client Facing

Here's how group account directors use client facing:
  • Led all client facing data insights and analytics engagements.
  • Launched a litigation support campaign for a client facing multiple federal investigations.

11. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how group account directors use crm:
  • Supervised strategic development and implementation of multiple Microsoft direct and CRM initiatives across Consumer and B2B programs.
  • Led large web portal development, CRM strategy, market research, brand positioning and 360 campaign development.

12. Direct Reports

Here's how group account directors use direct reports:
  • Managed a staff of 21 (7 direct reports and 14 indirect).
  • Managed and mentored a team of up to 10 direct reports.

13. Strategic Thinking

Here's how group account directors use strategic thinking:
  • Served as a primary Agent for Change for transformation and strategic thinking.

14. Strategic Development

Strategic development is the process of conducting research and developing strategic plans to help a company in optimizing operations and reaching its short and long-term goals. It usually involves identifying ways to allocate resources according to the company's needs.

Here's how group account directors use strategic development:
  • Led strategic development of two highly successful brand launches, including naming, positioning, packaging, collateral and web design.
  • Led strategic development and creative execution for all integrated national and regional consumer promotions, events and advertising.

15. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how group account directors use media planning:
  • Assisted in both print and online media planning Performed weekly tracking for online campaigns !
  • Guided and prioritized marketing efforts internally for creative development, media planning and production.
top-skills

What skills help Group Account Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What hard/technical skills are most important for group account directors?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
Do you want to know more?
Read more about what experts have to say about group account director

List of group account director skills to add to your resume

Group account director skills

The most important skills for a group account director resume and required skills for a group account director to have include:

  • Digital Marketing
  • Integrated Marketing
  • Account Management
  • Channel Marketing
  • Digital Strategy
  • Client Service
  • Financial Statements
  • Business Development
  • Client Relations
  • Client Facing
  • CRM
  • Direct Reports
  • Strategic Thinking
  • Strategic Development
  • Media Planning
  • Client Satisfaction
  • Reconciliations
  • KPIs
  • Business Objectives
  • Strategic Direction
  • Journal Entries
  • Creative Development
  • ROI
  • Organic Growth
  • SEO
  • Partner Agencies
  • Strategic Leadership
  • Client Accounts
  • Experiential Marketing
  • Market Research
  • Communication Strategies
  • AOR
  • Creative Planning
  • Consumer Insights
  • Account Executives
  • CPG
  • In-Store
  • Marketing Mix
  • Account Directors
  • HCP
  • Direct Response
  • Search Engine Marketing
  • Account Profitability
  • POS
  • Creative Briefs
  • Brand Positioning
  • Facebook
  • Financial Services

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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