What does a group account director do?
Typically working at a company's accounting department, a group account director is primarily in charge of leading accounting teams and managing client accounts, ensuring efficiency in operations and client satisfaction. Among their responsibilities include developing and spearheading accounting programs and projects, resolving issues, and maintaining positive relationships with clients by providing them with advice in establishing objectives. Furthermore, a group account director must set goals and guidelines, encouraging the workforce to meet them while implementing the company's policies and regulations.
Group account director responsibilities
Here are examples of responsibilities from real group account director resumes:
- Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
- Plan and roll out multi-channel CRM programs and build multilingual websites.
- Introduce agency proprietary tools (CRM, marketing automation applications, etc . )
- Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
- Prepare and review budget, revenue, expense, payroll entries, invoices, and other documents.
- Process payroll using several payroll-processing systems.
Group account director skills and personality traits
We calculated that 16% of Group Account Directors are proficient in Digital Marketing, Integrated Marketing, and Account Management. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Group Account Directors that have these skills listed on their resume here:
- Digital Marketing, 16%
Directed all advertising, digital marketing, social media, public relations and events.
- Integrated Marketing, 6%
Managed all internal and external agency partners to develop integrated marketing plans.
- Account Management, 6%
Led account management activities for Fidelity Communications + Advertising, Fidelity s in-house ad agency.
- Channel Marketing, 5%
Provide strategic leadership and operational execution for North American Sales Operations and Commercial Channel Marketing.
- Digital Strategy, 5%
Advised NHTSA on and digital strategy and engagement with key industry stakeholders.
- Client Service, 4%
Championed agency-wide client services initiatives, including high-achiever recruitment, performance management through Management by Objectives, and mentoring programs.
Most group account directors use their skills in "digital marketing," "integrated marketing," and "account management" to do their jobs. You can find more detail on essential group account director responsibilities here:
Creativity. To carry out their duties, the most important skill for a group account director to have is creativity. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Group account directors often use creativity in their day-to-day job, as shown by this real resume: "led the account and creative teams in the development of advertising and integrated marketing campaigns for colgate palmolive client. "
Interpersonal skills. Many group account director duties rely on interpersonal skills. "managers must deal with a range of people in different roles, both inside and outside the organization.," so a group account director will need this skill often in their role. This resume example is just one of many ways group account director responsibilities rely on interpersonal skills: "cited for excellence in interpersonal communications, teamwork, customer service, flexibility and reliability. "
Organizational skills. Another skill that relates to the job responsibilities of group account directors is organizational skills. This skill is critical to many everyday group account director duties, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This example from a resume shows how this skill is used: "provided directional leadership focusing on development and achievement of business plans, organizational structure, cross-functional work processes and internal communications. "
Analytical skills. A big part of what group account directors do relies on "analytical skills." You can see how essential it is to group account director responsibilities because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Here's an example of how this skill is used from a resume that represents typical group account director tasks: "championed first crm data integration and analysis to augment renewal sales. "
Communication skills. Another crucial skill for a group account director to carry out their responsibilities is "communication skills." A big part of what group account directors relies on this skill, since "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." How this skill relates to group account director duties can be seen in an example from a group account director resume snippet: "managed integrated marketing programs leveraging tv, outdoor, print, direct mail, telemarketing, point-of-sale and digital communications. "
The three companies that hire the most group account directors are:
- Ansira, Inc.4 group account directors jobs
- CDM Smith3 group account directors jobs
- Sysco2 group account directors jobs
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Compare different group account directors
Group account director vs. Marketing manager
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
There are some key differences in the responsibilities of each position. For example, group account director responsibilities require skills like "account management," "digital strategy," "client service," and "financial statements." Meanwhile a typical marketing manager has skills in areas such as "marketing campaigns," "project management," "email marketing," and "customer service." This difference in skills reveals the differences in what each career does.
The education levels that marketing managers earn slightly differ from group account directors. In particular, marketing managers are 0.7% less likely to graduate with a Master's Degree than a group account director. Additionally, they're 0.3% more likely to earn a Doctoral Degree.Group account director vs. Business development manager
A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client. Excellent communication, decision-making, critical thinking, and leadership skills are just some of the key factors that business development managers should possess to communicate and negotiate with the clients.
In addition to the difference in salary, there are some other key differences worth noting. For example, group account director responsibilities are more likely to require skills like "digital marketing," "integrated marketing," "digital strategy," and "client service." Meanwhile, a business development manager has duties that require skills in areas such as "customer service," "healthcare," "business relationships," and "customer relationships." These differences highlight just how different the day-to-day in each role looks.
Business development managers earn similar levels of education than group account directors in general. They're 0.4% more likely to graduate with a Master's Degree and 0.3% more likely to earn a Doctoral Degree.Group account director vs. Director, product marketing
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from group account director resumes include skills like "account management," "digital strategy," "client service," and "financial statements," whereas a director, product marketing is more likely to list skills in "product management," "market trends," "cloud," and "product line. "
When it comes to education, directors, product marketing tend to earn higher degree levels compared to group account directors. In fact, they're 7.9% more likely to earn a Master's Degree, and 0.6% more likely to graduate with a Doctoral Degree.Group account director vs. Director of strategy
A director of the strategy works together with senior managers in a company to determine where the company is going and how it will get there. This role is frequently found in big companies. The director of the strategy directly reports to senior management and can also be a valuable member of the management lineup. The director often works with a small team consisting of analysts and support staff. The director of the strategy is also responsible for getting and assessing information about the industry and current market trends, competitors, and possible business opportunities.
Types of group account director
Updated January 8, 2025
