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Deal with People
Mostly Sitting
Repetitive
Stressful
$173,022
Average Salary
Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design and direct others who develop artwork or layouts.
DutiesArt directors typically do the following:
Art directors typically oversee the work of other designers and artists who produce images for television, film, live performances, advertisements, or video games. They determine the overall style in which a message is communicated visually to its audience. For each project, they articulate their vision to artists. The artists then create images, such as illustrations, graphics, photographs, or charts and graphs, or design stage and movie sets, according to the art director’s vision.
Art directors work with art and design staffs in advertising agencies, public relations firms, and book, magazine, or newspaper publishers to create designs and layouts. They also work with producers and directors of theater, television, or movie productions to oversee set designs. Their work requires them to understand the design elements of projects, inspire other creative workers, and keep projects on budget and on time. Sometimes they are responsible for developing budgets and timelines.
The following are some specifics of what art directors do in different industries:
In publishing, art directors typically oversee the page layout of catalogs, newspapers, or magazines. They also choose the cover art for books and periodicals. Often, this work includes publications for the Internet, so art directors oversee production of the websites used for publication.
In advertising and public relations, art directors ensure that their clients’ desired message and image are conveyed to consumers. Art directors are responsible for the overall visual aspects of an advertising or media campaign and coordinate the work of other artistic or design staff, such as graphic designers.
In movie production, art directors collaborate with directors to determine what sets will be needed for the film and what style or look the sets should have. They hire and supervise a staff of assistant art directors or set designers to complete designs.
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Art directors need at least a bachelor’s degree in an art or design subject and previous work experience. Depending on the industry, they may have worked as graphic designers, fine artists, editors, or photographers, or in another art or design occupation before becoming art directors.
EducationMany art directors start out in another art-related occupation, such as fine artists or photographers. Work experience in art or design occupations develops an art director’s ability to visually communicate to a specific audience creatively and effectively. They gain the appropriate education for that occupation, usually by earning a Bachelor of Arts or Bachelor of Fine Arts degree.
To supplement their work experience in those occupations and show their ability to take on a more creative or a more managerial role, some complete a Master of Fine Arts (MFA) degree.
Work Experience in a Related OccupationMost art directors work 5 years or more in another occupation before becoming art directors. Depending upon the industry, they may work as graphic designers, fine artists, editors, photographers, or in another art or design occupation before becoming art directors.
For many artists, including art directors, developing a portfolio—a collection of an artist’s work that demonstrates his or her styles and abilities—is essential. Managers, clients, and others look at artists’ portfolios when they are deciding whether to hire an employee or contract for an art project.
Important QualitiesCommunication skills. Art directors must be able to listen to and speak with staff and clients to ensure that they understand employees’ ideas and clients’ desires for advertisements, publications, or movie sets.
Creativity. Art directors must be able to come up with interesting and innovative ideas to develop advertising campaigns, set designs, or layout options.
Leadership skills. Art directors must be able to organize, direct, and motivate other artists. They need to articulate their visions to artists and oversee the work as it progresses.
Resourcefulness. Art directors must be able to adapt their latest designs to the changing technology used in their industry.
Time-management skills. Balancing competing priorities and multiple projects while meeting strict deadlines is critical for art directors.
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Do you work as a Group Creative Director?
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Average Length of Employment | |
Creative Director/Partner
5.3 years
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Senior Creative Director
4.9 years
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Executive Creative Director
4.3 years
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Chief Creative Officer
4.2 years
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Creative Director
4.0 years
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Group Creative Director
4.0 years
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Associate Creative Director
3.9 years
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Top Employers Before | |
Creative Director
20.3%
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Art Director
13.4%
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Senior Art Director
11.1%
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Vice President
6.6%
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Senior Copywriter
5.8%
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Senior Writer
2.6%
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Designer
2.4%
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Graphic Designer
2.1%
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Supervisor
1.8%
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Design Director
1.6%
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Senior Designer
1.1%
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Director
1.1%
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Creative Lead
1.1%
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Design Manager
1.1%
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Owner
1.1%
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Top Employers After | |
Creative Director
22.9%
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Vice President
7.0%
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Senior Art Director
4.6%
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Consultant
3.9%
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Art Director
2.5%
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Adjunct Professor
2.1%
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Owner
2.1%
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Senior Copywriter
1.8%
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Senior Designer
1.8%
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Gender | |
Male 74.4% |
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Female 24.2% |
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Unknown 1.4% |
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Ethnicity | |
White 81.6% |
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Hispanic or Latino 9.8% |
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Asian 7.1% |
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Unknown 1.2% |
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Black or African American 0.3% |
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Languages Spoken | |
Spanish 30.0% |
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Japanese 20.0% |
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Swedish 10.0% |
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Irish 10.0% |
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German 10.0% |
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Malay 10.0% |
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Italian 10.0% |
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Schools | |
School of Visual Arts 10.4% |
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Syracuse University 9.0% |
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Pratt Institute-Main 9.0% |
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New York University 7.5% |
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Rochester Institute of Technology 7.5% |
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Northern Illinois University 6.0% |
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Ringling College of Art and Design 4.5% |
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School of the Art Institute of Chicago 4.5% |
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University of North Texas 4.5% |
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Michigan State University 4.5% |
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Art Institute of Pittsburgh 4.5% |
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University of Kansas 4.5% |
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University of Texas at Arlington 3.0% |
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Rowan University 3.0% |
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Ohio University - 3.0% |
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Illinois State University 3.0% |
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Arizona State University 3.0% |
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University of South Florida 3.0% |
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Boston University 3.0% |
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Sacred Heart University 3.0% |
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Majors | |
Graphic Design 27.5% |
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Fine Arts 11.3% |
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Advertising 10.0% |
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Marketing 7.5% |
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Communication 5.6% |
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Public Relations 5.0% |
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Journalism 5.0% |
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Design And Visual Communication 4.4% |
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English 4.4% |
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Photography 3.1% |
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Theatre 2.5% |
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Business 2.5% |
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Visual And Performing Arts 2.5% |
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Education 2.5% |
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Management 1.9% |
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Digital Media 1.3% |
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Accounting 1.3% |
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Linguistics 0.6% |
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Psychology 0.6% |
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Drafting And Design 0.6% |
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Degrees | |
Bachelors 66.3% |
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Other 16.0% |
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Masters 12.2% |
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Certificate 2.8% |
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Associate 2.2% |
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Diploma 0.6% |
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Job Title
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Group Creative Director | 72Andsunny Partners LLC | New York, NY | Jan 10, 2016 | $350,000 |
Group Creative Director | TBWA Worldwide Inc. | Los Angeles, CA | May 01, 2014 | $325,000 |
Group Creative Director | TBWA Worldwide, Inc. | Los Angeles, CA | Apr 08, 2013 | $325,000 |
Group Creative Director | Droga5, LLC | New York, NY | Jan 26, 2015 | $300,000 |
Group Creative Director | 72Andsunny Partners LLC | Vista, CA | Aug 01, 2014 | $300,000 |
Group Creative Director | Dentsu McGarry Bowen, LLC | New York, NY | Aug 19, 2015 | $275,000 |
Group Creative Director | Dentsu McGarry Bowen LLC | New York, NY | Dec 20, 2013 | $275,000 |
Group Creative Director | Dentsu McGarry Bowen, LLC | New York, NY | Dec 20, 2015 | $275,000 |
Group Creative Director | Dentsu McGarry Bowen, LLC | New York, NY | Aug 19, 2013 | $275,000 |
Group Creative Director | Dentsu McGarry Bowen, LLC | New York, NY | Aug 08, 2013 | $275,000 |
Group Creative Director | Grey Global Group, LLC | New York, NY | Dec 25, 2016 | $260,000 - $290,000 |
Group Creative Director | Ogilvyone LLC | New York, NY | Mar 01, 2016 | $250,000 |
Group Creative Director | Ogilvyone LLC | New York, NY | Jan 03, 2016 | $250,000 |
Group Creative Director | The Martin Agency | Richmond, VA | May 01, 2012 | $237,300 - $427,100 |
Group Creative Director | Huge, LLC | New York, NY | Jan 09, 2015 | $230,000 - $260,000 |
Group Creative Director | Hello Elephant, LLC | San Francisco, CA | Sep 01, 2015 | $230,000 - $260,000 |
Group Creative Director | Huge, LLC | New York, NY | Sep 01, 2015 | $230,000 - $260,000 |
Group Creative Director | Hello Elephant, LLC | San Francisco, CA | Jan 09, 2015 | $230,000 - $260,000 |
Group Creative Director | AKQA Corporation | New York, NY | Nov 01, 2009 | $225,000 |
Group Creative Director | Bell & Bough | New York, NY | Dec 09, 2016 | $195,000 |
Group Creative Director | Organic, Inc. | New York, NY | Mar 07, 2015 | $185,000 |
Group Creative Director | Organic, Inc. | New York, NY | Jul 03, 2015 | $185,000 |
Group Creative Director (ART & Design) | Lands' End, Inc. | Dodgeville, WI | Sep 04, 2015 | $180,000 |
Group Creative Director (ART & Design) | Lands' End, Inc. | New York, NY | Sep 04, 2015 | $180,000 |
Group Creative Director (Brand & Photography) | Lands' End, Inc. | Dodgeville, WI | Sep 04, 2015 | $180,000 |
Group Creative Director (Brand & Photography) | Lands' End, Inc. | New York, NY | Sep 04, 2015 | $180,000 |
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