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Become A Group Creative Director

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Working As A Group Creative Director

  • Thinking Creatively
  • Interacting With Computers
  • Getting Information
  • Establishing and Maintaining Interpersonal Relationships
  • Organizing, Planning, and Prioritizing Work

  • Deal with People

  • Mostly Sitting

  • Repetitive

  • Stressful

  • $173,022

    Average Salary

What Does A Group Creative Director Do

Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design and direct others who develop artwork or layouts.

Duties

Art directors typically do the following: 

  • Determine how best to represent a concept visually
  • Determine which photographs, art, or other design elements to use
  • Develop the overall look or style of a publication, an advertising campaign, or a theater, television, or film set
  • Lead graphic designers, set and exhibit designers, or other design staff
  • Review and approve designs, artwork, photography, and graphics developed by other staff members 
  • Talk to clients to develop an artistic approach and style
  • Coordinate activities with other artistic and creative departments
  • Develop detailed budgets and timelines
  • Present designs to clients for approval

Art directors typically oversee the work of other designers and artists who produce images for television, film, live performances, advertisements, or video games. They determine the overall style in which a message is communicated visually to its audience. For each project, they articulate their vision to artists. The artists then create images, such as illustrations, graphics, photographs, or charts and graphs, or design stage and movie sets, according to the art director’s vision.

Art directors work with art and design staffs in advertising agencies, public relations firms, and book, magazine, or newspaper publishers to create designs and layouts. They also work with producers and directors of theater, television, or movie productions to oversee set designs. Their work requires them to understand the design elements of projects, inspire other creative workers, and keep projects on budget and on time. Sometimes they are responsible for developing budgets and timelines. 

The following are some specifics of what art directors do in different industries:

In publishing, art directors typically oversee the page layout of catalogs, newspapers, or magazines. They also choose the cover art for books and periodicals. Often, this work includes publications for the Internet, so art directors oversee production of the websites used for publication.

In advertising and public relations, art directors ensure that their clients’ desired message and image are conveyed to consumers. Art directors are responsible for the overall visual aspects of an advertising or media campaign and coordinate the work of other artistic or design staff, such as graphic designers.

In movie production, art directors collaborate with directors to determine what sets will be needed for the film and what style or look the sets should have. They hire and supervise a staff of assistant art directors or set designers to complete designs.

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How To Become A Group Creative Director

Art directors need at least a bachelor’s degree in an art or design subject and previous work experience. Depending on the industry, they may have worked as graphic designers, fine artists, editors, or photographers, or in another art or design occupation before becoming art directors. 

Education

Many art directors start out in another art-related occupation, such as fine artists or photographers. Work experience in art or design occupations develops an art director’s ability to visually communicate to a specific audience creatively and effectively. They gain the appropriate education for that occupation, usually by earning a Bachelor of Arts or Bachelor of Fine Arts degree.

To supplement their work experience in those occupations and show their ability to take on a more creative or a more managerial role, some complete a Master of Fine Arts (MFA) degree.

Work Experience in a Related Occupation

Most art directors work 5 years or more in another occupation before becoming art directors. Depending upon the industry, they may work as graphic designers, fine artists, editors, photographers, or in another art or design occupation before becoming art directors.

For many artists, including art directors, developing a portfolio—a collection of an artist’s work that demonstrates his or her styles and abilities—is essential. Managers, clients, and others look at artists’ portfolios when they are deciding whether to hire an employee or contract for an art project.

Important Qualities 

Communication skills. Art directors must be able to listen to and speak with staff and clients to ensure that they understand employees’ ideas and clients’ desires for advertisements, publications, or movie sets.

Creativity. Art directors must be able to come up with interesting and innovative ideas to develop advertising campaigns, set designs, or layout options.

Leadership skills. Art directors must be able to organize, direct, and motivate other artists. They need to articulate their visions to artists and oversee the work as it progresses.

Resourcefulness. Art directors must be able to adapt their latest designs to the changing technology used in their industry.

Time-management skills. Balancing competing priorities and multiple projects while meeting strict deadlines is critical for art directors.

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Group Creative Director Jobs

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Average Length of Employment
Creative Director/Partner 5.3 years
Senior Creative Director 4.9 years
Executive Creative Director 4.3 years
Chief Creative Officer 4.2 years
Creative Director 4.0 years
Group Creative Director 4.0 years
Associate Creative Director 3.9 years
Top Employers Before
Creative Director 20.3%
Associate Creative Director 18.4%
Art Director 13.4%
Senior Art Director 11.1%
Vice President 6.6%
Senior Copywriter 5.8%
Executive Creative Director 3.2%
Senior Vice President 2.9%
Senior Writer 2.6%
Designer 2.4%
Graphic Designer 2.1%
Supervisor 1.8%
Senior Creative Director 1.6%
Design Director 1.6%
Senior Designer 1.1%
Director 1.1%
Creative Lead 1.1%
Creative Director/Partner 1.1%
Design Manager 1.1%
Owner 1.1%
Top Employers After
Creative Director 22.9%
Executive Creative Director 14.8%
Associate Creative Director 8.5%
Vice President 7.0%
Senior Vice President 4.9%
Senior Art Director 4.6%
Senior Creative Director 4.2%
Freelance Art Director 3.9%
Consultant 3.9%
Marketing And Creative Director 3.5%
Chief Creative Officer 3.2%
Art Director 2.5%
Creative Director/Owner 2.5%
Adjunct Professor 2.1%
Owner 2.1%
Creative Services Director 2.1%
Creative Director & Designer 2.1%
Creative Director/Partner 1.8%
Senior Copywriter 1.8%
Senior Designer 1.8%

Do you work as a Group Creative Director?

Group Creative Director Demographics

Gender

Male

74.4%

Female

24.2%

Unknown

1.4%
Ethnicity

White

81.6%

Hispanic or Latino

9.8%

Asian

7.1%

Unknown

1.2%

Black or African American

0.3%
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Languages Spoken

Spanish

30.0%

Japanese

20.0%

Swedish

10.0%

Irish

10.0%

German

10.0%

Malay

10.0%

Italian

10.0%
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Group Creative Director Education

Schools

School of Visual Arts

10.4%

Syracuse University

9.0%

Pratt Institute-Main

9.0%

New York University

7.5%

Rochester Institute of Technology

7.5%

Northern Illinois University

6.0%

Ringling College of Art and Design

4.5%

School of the Art Institute of Chicago

4.5%

University of North Texas

4.5%

Michigan State University

4.5%

Art Institute of Pittsburgh

4.5%

University of Kansas

4.5%

University of Texas at Arlington

3.0%

Rowan University

3.0%

Ohio University -

3.0%

Illinois State University

3.0%

Arizona State University

3.0%

University of South Florida

3.0%

Boston University

3.0%

Sacred Heart University

3.0%
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Majors

Graphic Design

27.5%

Fine Arts

11.3%

Advertising

10.0%

Marketing

7.5%

Communication

5.6%

Public Relations

5.0%

Journalism

5.0%

Design And Visual Communication

4.4%

English

4.4%

Photography

3.1%

Theatre

2.5%

Business

2.5%

Visual And Performing Arts

2.5%

Education

2.5%

Management

1.9%

Digital Media

1.3%

Accounting

1.3%

Linguistics

0.6%

Psychology

0.6%

Drafting And Design

0.6%
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Degrees

Bachelors

66.3%

Other

16.0%

Masters

12.2%

Certificate

2.8%

Associate

2.2%

Diploma

0.6%
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Real Group Creative Director Salaries

Job Title Company Location Start Date Salary
Group Creative Director 72Andsunny Partners LLC New York, NY Jan 10, 2016 $350,000
Group Creative Director TBWA Worldwide Inc. Los Angeles, CA May 01, 2014 $325,000
Group Creative Director TBWA Worldwide, Inc. Los Angeles, CA Apr 08, 2013 $325,000
Group Creative Director Droga5, LLC New York, NY Jan 26, 2015 $300,000
Group Creative Director 72Andsunny Partners LLC Vista, CA Aug 01, 2014 $300,000
Group Creative Director Dentsu McGarry Bowen, LLC New York, NY Aug 19, 2015 $275,000
Group Creative Director Dentsu McGarry Bowen LLC New York, NY Dec 20, 2013 $275,000
Group Creative Director Dentsu McGarry Bowen, LLC New York, NY Dec 20, 2015 $275,000
Group Creative Director Dentsu McGarry Bowen, LLC New York, NY Aug 19, 2013 $275,000
Group Creative Director Dentsu McGarry Bowen, LLC New York, NY Aug 08, 2013 $275,000
Group Creative Director Grey Global Group, LLC New York, NY Dec 25, 2016 $260,000 -
$290,000
Group Creative Director Ogilvyone LLC New York, NY Mar 01, 2016 $250,000
Group Creative Director Ogilvyone LLC New York, NY Jan 03, 2016 $250,000
Group Creative Director The Martin Agency Richmond, VA May 01, 2012 $237,300 -
$427,100
Group Creative Director Huge, LLC New York, NY Jan 09, 2015 $230,000 -
$260,000
Group Creative Director Hello Elephant, LLC San Francisco, CA Sep 01, 2015 $230,000 -
$260,000
Group Creative Director Huge, LLC New York, NY Sep 01, 2015 $230,000 -
$260,000
Group Creative Director Hello Elephant, LLC San Francisco, CA Jan 09, 2015 $230,000 -
$260,000
Group Creative Director AKQA Corporation New York, NY Nov 01, 2009 $225,000
Group Creative Director Bell & Bough New York, NY Dec 09, 2016 $195,000
Group Creative Director Organic, Inc. New York, NY Mar 07, 2015 $185,000
Group Creative Director Organic, Inc. New York, NY Jul 03, 2015 $185,000
Group Creative Director (ART & Design) Lands' End, Inc. Dodgeville, WI Sep 04, 2015 $180,000
Group Creative Director (ART & Design) Lands' End, Inc. New York, NY Sep 04, 2015 $180,000
Group Creative Director (Brand & Photography) Lands' End, Inc. Dodgeville, WI Sep 04, 2015 $180,000
Group Creative Director (Brand & Photography) Lands' End, Inc. New York, NY Sep 04, 2015 $180,000

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Top Skills for A Group Creative Director

CreativeDepartmentWebArtDirectorsConceptDevelopmentCopywritersOnlineInteractiveCreativeProductBusinessDevelopmentCreativeDirectionTCreativeGroupCreativeStrategyCreativeDevelopmentOversawSuchAsCoca-ColaPSamsungNestleNYC

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  1. Creative Department
  2. Web
  3. Art Directors
You can check out examples of real life uses of top skills on resumes here:
  • Led transition of in-house creative department from traditional advertising to integrated content provider.
  • Designed subscription products and web experiences for several consumer verticals complementary to AOL's standard offerings.
  • Inspired and coached Art Directors, Writers and Designers and their teams toward creating breakthrough brand experiences for clients.
  • Provided administrative support to 15 - 24 Art Directors, Copywriters, Creative Directors, Producers, and Production Business Managers.
  • Collaborated extensively with online creative director to ensure cohesive brand experience across digital and social media platforms.

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