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Group creative director vs creative director

The differences between group creative directors and creative directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a group creative director and a creative director. Additionally, a group creative director has an average salary of $237,604, which is higher than the $137,779 average annual salary of a creative director.

The top three skills for a group creative director include client relationships, creative direction and business development. The most important skills for a creative director are graphic design, creative concepts, and creative direction.

Group creative director vs creative director overview

Group Creative DirectorCreative Director
Yearly salary$237,604$137,779
Hourly rate$114.23$66.24
Growth rate4%4%
Number of jobs17,92711,610
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 77%
Average age4040
Years of experience66

What does a group creative director do?

Group Creative Directors are responsible for leading the creative vision of a product or service for an organization. Their duties include creating promotional or advertising campaigns, conducting creative strategy presentations to management, liaising, participating in client needs negotiation, and developing creative storyboards. They are responsible for assessing project content, overseeing brand visuals, and monitoring project progress. Group Creative Directors also supervise writing scripts, direct TV and photoshoots, and facilitate external supplier engagements. They help in the recruitment process of the creative team.

What does a creative director do?

A creative director is an individual who creates and maintains a vision for a company's products and branding through digital, print, and film installations. Creative directors supervise and innovative staff team such as graphic designers and artists to discuss and plan the vision's layout and visuals. They also meet with clients or marketing and advertising departments to create designs and make the necessary changes to the systems. Most creative directors must have a bachelor's degree in fine arts and should build work portfolios while starting their careers as graphic designers or photographers.

Group creative director vs creative director salary

Group creative directors and creative directors have different pay scales, as shown below.

Group Creative DirectorCreative Director
Average salary$237,604$137,779
Salary rangeBetween $130,000 And $433,000Between $82,000 And $228,000
Highest paying CityChicago, ILMenlo Park, CA
Highest paying stateIllinoisCalifornia
Best paying companyGolinApple
Best paying industryMediaTechnology

Differences between group creative director and creative director education

There are a few differences between a group creative director and a creative director in terms of educational background:

Group Creative DirectorCreative Director
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 77%
Most common majorGraphic DesignGraphic Design
Most common collegeHarvard UniversityHarvard University

Group creative director vs creative director demographics

Here are the differences between group creative directors' and creative directors' demographics:

Group Creative DirectorCreative Director
Average age4040
Gender ratioMale, 78.4% Female, 21.6%Male, 64.7% Female, 35.3%
Race ratioBlack or African American, 4.4% Unknown, 5.6% Hispanic or Latino, 14.7% Asian, 7.5% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 4.4% Unknown, 5.7% Hispanic or Latino, 14.5% Asian, 7.8% White, 66.9% American Indian and Alaska Native, 0.7%
LGBT Percentage11%11%

Differences between group creative director and creative director duties and responsibilities

Group creative director example responsibilities.

  • Direct and manage talent including, directors, directors of photography, editors, graphic artists, and composers.
  • Lead and supervise creative teams and create award-winning advertising campaigns and programs that target physicians, pharmacists and other healthcare professionals.
  • Develop the GUI / UX for presenting and categorizing the video content.
  • Recruit and retain a high-performance team of strategists, designers, UX architects, and account managers.
  • Slash company-wide expenses and improve production by bringing photography and pre-press design services in-house.
  • Collaborate on the strategic development, design, copywriting and production of marketing communications programs for multiple clients.
  • Show more

Creative director example responsibilities.

  • Manage designers and lead entire in-house healthcare creative department.
  • Manage all social media outlets and create Youtube channel.
  • Create, direct, and produce engaging videos and manage Instagram page.
  • Manage staff including designers, producers, HTML designers, creative writers, and developers; interview and select candidates.
  • Manage multiple social media profiles (corporate twitter accounts and blogs) to strategically increase readership and draw website traffic.
  • Develop and manage business-to-business PowerPoint presentation service that create new business opportunities and increase revenue for the company.
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Group creative director vs creative director skills

Common group creative director skills
  • Client Relationships, 13%
  • Creative Direction, 8%
  • Business Development, 6%
  • Digital Marketing, 5%
  • Graphic Design, 5%
  • Creative Solutions, 4%
Common creative director skills
  • Graphic Design, 6%
  • Creative Concepts, 6%
  • Creative Direction, 6%
  • Video Production, 5%
  • Photography, 5%
  • Digital Marketing, 4%

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