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Become A Group Director

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Working As A Group Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $158,000

    Average Salary

What Does A Group Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Group Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Group Director Jobs

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Group Director Career Paths

Group Director
Vice President
Executive Vice President
11 Yearsyrs
Managing Director
Chief Marketing Officer
10 Yearsyrs
Senior Vice President
President & Chief Operating Officer
13 Yearsyrs
Executive Director
Regional Vice President
11 Yearsyrs
Senior Director
Marketing Vice President
10 Yearsyrs
Business Development Director
Senior Director Of Business Development
13 Yearsyrs
President
Vice President & General Manager
12 Yearsyrs
Operations Vice President
Senior Vice President-Operations
14 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Chief Finance Officer
Chief Finance And Operating Officer
14 Yearsyrs
Chief Operating Officer
Chief Of Staff
7 Yearsyrs
Group Vice President
Sales Vice President
12 Yearsyrs
Group Vice President
9 Yearsyrs
Vice President & General Manager
Executive Vice President Of Sales
13 Yearsyrs
Development Director
Development Vice President
10 Yearsyrs
President/Chief Executive Officer
Director Of Strategy
11 Yearsyrs
Finance Director
Finance Vice President
10 Yearsyrs
Global Director
Human Resources Vice President
12 Yearsyrs
Global Director
14 Yearsyrs
Vice President Of Information Technology
Vice President Product Development
13 Yearsyrs
Service Director
Interim Director
10 Yearsyrs
Corporate Director
Senior Director Of Finance
14 Yearsyrs
Sales Vice President
Sales And Marketing Vice President
11 Yearsyrs
Chief Executive Officer
Business Director
10 Yearsyrs
Human Resources Vice President
Vice President Of Global Operations
15 Yearsyrs
Senior Director Of Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
Senior Director Of Marketing
12 Yearsyrs
Executive Vice President
Client Services Director
9 Yearsyrs
Division Director
Regional Director Of Operations
11 Yearsyrs
Division Director
9 Yearsyrs
Product Management Director
Director, Product Marketing
11 Yearsyrs
Product Management Director
12 Yearsyrs
Client Services Vice President
Senior Vice President, Sales
14 Yearsyrs
Client Services Vice President
11 Yearsyrs
Development Vice President
Vice President, Corporate Development
12 Yearsyrs
Group Account Director
Senior Account Director
10 Yearsyrs
Director Of Digital Marketing
Director Of Digital Strategy
10 Yearsyrs
Director Of Digital Marketing
9 Yearsyrs
National Director
National Sales Director
11 Yearsyrs
National Director
10 Yearsyrs
Business Director
Director Of Business Operations
10 Yearsyrs
President & Chief Operating Officer
Director Of Managed Services
9 Yearsyrs
Regional Vice President
Vice President Of Sales & Operations
11 Yearsyrs
Vice President And Manager
Regional Sales Director
11 Yearsyrs
Finance Vice President
Manager, Assistant Vice President
7 Yearsyrs
Center Director
Market Director
10 Yearsyrs
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Help others decide if this is a good career for them

Average Length of Employment
Group Director 4.0 years
Group Manager 4.0 years
Senior Director 4.0 years
Director 3.8 years
National Director 3.6 years
Market Director 3.3 years
Top Careers Before Group Director
Director 12.6%
Manager 5.9%
Consultant 5.0%
Associate 3.6%
Top Careers After Group Director
Director 9.5%
Consultant 7.3%
Principal 4.3%
President 4.2%
Owner 4.1%
Manager 3.1%

Do you work as a Group Director?

Average Yearly Salary
$158,000
View Detailed Salary Report
$108,000
Min 10%
$158,000
Median 50%
$158,000
Median 50%
$158,000
Median 50%
$158,000
Median 50%
$158,000
Median 50%
$158,000
Median 50%
$158,000
Median 50%
$231,000
Max 90%
Best Paying Company
Deutsche Bank Securities Inc.
Highest Paying City
Missoula, MT
Highest Paying State
Montana
Avg Experience Level
3.6 years
How much does a Group Director make at top companies?
The national average salary for a Group Director in the United States is $158,625 per year or $76 per hour. Those in the bottom 10 percent make under $108,000 a year, and the top 10 percent make over $232,000.

Real Group Director Salaries

Job Title Company Location Start Date Salary
Group Strategy Director The Barbarian Group LLC New York, NY May 18, 2015 $417,400
Group Hsse Director AMEC Oil and Gas, Inc. Houston, TX Jan 14, 2013 $325,000
Group Strategy Director 72Andsunny Partners LLC Vista, CA Apr 25, 2016 $300,000
Director (III), IBD, Risk Solutions Group Barclays Capital Inc. New York, NY May 16, 2011 $285,000
Director, Advisory Group PJT Partners Holdings LP New York, NY Oct 01, 2015 $275,000
Group Director, Immuno-Oncology Bristol-Myers Squibb Company Princeton, NJ Oct 24, 2016 $257,000
Director, Latam FX Trading Group Citibank, N.A. New York, NY Mar 25, 2014 $250,000
Director, NRG Investment Banking Group: Metals and Deutsche Bank Securities Inc. New York, NY Jul 02, 2012 $250,000
Senior Solutions Group Director, AE Cadence Design Systems, Inc. Austin, TX Dec 26, 2016 $197,144 -
$296,010
Director of Platform Group ZT Group Int'l, Inc. Secaucus, NJ Sep 28, 2015 $196,000
Group Director of Brand Strategy Venables Bell & Partners, LLC San Francisco, CA Jan 01, 2011 $190,000
Executive Group Director Ogilvyone, LLC New York, NY Mar 30, 2016 $190,000
Executive Group Director Ogilvy & Mather Worldwide LLC New York, NY May 24, 2016 $190,000
Group Director, Live Events R/Ga Media Group, Inc. New York, NY Jan 21, 2014 $190,000 -
$210,000
Group Director R/Ga Media Group Inc. New York, NY Nov 09, 2012 $185,000 -
$245,000
Group HR Director 1-Supply Chain The Coca-Cola Company Atlanta, GA Nov 09, 2016 $164,900 -
$306,100
Group Director Serino Coyne LLC New York, NY Aug 01, 2013 $160,000
Group Human Resources Director Nextgen Gaming (USA) LLC Las Vegas, NV Jan 01, 2015 $160,000
Group Director, Content Huge, LLC New York, NY Oct 14, 2016 $160,000 -
$180,000
Group Director Vaynermedia, LLC San Francisco, CA Sep 02, 2013 $160,000
Group Director, Client Management Posterscope USA, Inc. New York, NY Dec 07, 2016 $160,000

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Top Skills for A Group Director

  1. Strategic Partnerships
  2. Revenue Growth
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Created strategic partnerships across digital media platforms and negotiated preferred pricing.
  • Major contributor to division and department sales revenue growth to $48 million.
  • Reported to Executive Vice-President of Marketing and New Product Development.
  • Managed development of an integrated, overarching commercial and business development strategy for the Oncology Division of AstraZeneca.
  • Develop and assess organizational training plans and ensure compliance.

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Top 10 Best States for Group Directors

  1. New York
  2. New Jersey
  3. Rhode Island
  4. Colorado
  5. Delaware
  6. Virginia
  7. District of Columbia
  8. Pennsylvania
  9. California
  10. Connecticut
  • (2,524 jobs)
  • (1,098 jobs)
  • (157 jobs)
  • (614 jobs)
  • (93 jobs)
  • (983 jobs)
  • (396 jobs)
  • (1,084 jobs)
  • (5,632 jobs)
  • (574 jobs)

Group Director Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,833 Group Director resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Group Director Resume

View Resume Examples

Group Director Demographics

Gender

Male

57.3%

Female

31.8%

Unknown

10.9%
Ethnicity

White

62.4%

Hispanic or Latino

14.1%

Black or African American

11.6%

Asian

8.6%

Unknown

3.3%
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Foreign Languages Spoken

Spanish

38.9%

French

12.6%

Chinese

6.3%

German

6.3%

Mandarin

5.3%

Portuguese

5.3%

Italian

4.2%

Arabic

4.2%

Korean

2.1%

Greek

2.1%

Japanese

2.1%

Hebrew

2.1%

Swedish

1.1%

Turkish

1.1%

Romanian

1.1%

Hindi

1.1%

Wolof

1.1%

Braille

1.1%

Tagalog

1.1%

Czech

1.1%
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Group Director Education

Schools

New York University

12.1%

University of Phoenix

12.1%

Cornell University

5.6%

Northwestern University

5.1%

Pennsylvania State University

5.1%

Michigan State University

4.8%

University of Texas at Austin

4.8%

University of Florida

4.6%

Syracuse University

4.3%

Webster University

4.3%

Harvard University

4.3%

Columbia University

4.3%

Liberty University

4.0%

University of Chicago

4.0%

Fairleigh Dickinson University

3.8%

University of North Carolina at Chapel Hill

3.8%

DePaul University

3.5%

George Washington University

3.2%

University of Pennsylvania

3.2%

University of Southern California

3.2%
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Majors

Business

30.6%

Marketing

9.7%

Finance

8.6%

Communication

5.6%

Management

5.2%

Psychology

4.2%

Accounting

4.0%

Education

3.7%

Economics

3.5%

Computer Science

3.1%

Political Science

3.0%

English

2.9%

Law

2.3%

Social Work

2.3%

Human Resources Management

2.2%

Kinesiology

2.0%

Elementary Education

1.9%

Theology

1.9%

School Counseling

1.8%

Nursing

1.6%
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Degrees

Bachelors

40.5%

Masters

35.1%

Other

13.8%

Doctorate

4.1%

Associate

3.0%

Certificate

2.7%

Diploma

0.5%

License

0.3%
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