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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Group Strategy Director||The Barbarian Group LLC||New York, NY||May 18, 2015||$417,400|
|Group Hsse Director||AMEC Oil and Gas, Inc.||Houston, TX||Jan 14, 2013||$325,000|
|Group Strategy Director||72Andsunny Partners LLC||Vista, CA||Apr 25, 2016||$300,000|
|Director (III), IBD, Risk Solutions Group||Barclays Capital Inc.||New York, NY||May 16, 2011||$285,000|
|Director, Advisory Group||PJT Partners Holdings LP||New York, NY||Oct 01, 2015||$275,000|
|Group Director, Immuno-Oncology||Bristol-Myers Squibb Company||Princeton, NJ||Oct 24, 2016||$257,000|
|Director, Latam FX Trading Group||Citibank, N.A.||New York, NY||Mar 25, 2014||$250,000|
|Director, Investor Client Group||Deutsche Bank Securities, Inc.||Jacksonville, FL||Mar 15, 2016||$250,000|
|Senior Solutions Group Director, AE||Cadence Design Systems, Inc.||Austin, TX||Dec 26, 2016||$197,144 -
|Director of Platform Group||ZT Group Int'l, Inc.||Secaucus, NJ||Sep 28, 2015||$196,000|
|Group Director of Brand Strategy||Venables Bell & Partners, LLC||San Francisco, CA||Jan 01, 2011||$190,000|
|Executive Group Director||Ogilvyone, LLC||New York, NY||Mar 30, 2016||$190,000|
|Executive Group Director||Ogilvy & Mather Worldwide LLC||New York, NY||May 24, 2016||$190,000|
|Group Director, Live Events||R/Ga Media Group, Inc.||New York, NY||Jan 21, 2014||$190,000 -
|Group Director, Engineering Operations||Smith & Nephew, Inc.||Memphis, TN||Sep 02, 2015||$185,000|
|Group Director||R/Ga Media Group Inc.||New York, NY||Nov 09, 2012||$185,000 -
|Director-Business Selection and Conflicts Group||Merrill Lynch||New York, NY||Jul 02, 2011||$165,000 -
|Director; Business Selection and Conflicts Group||Merrill Lynch||New York, NY||Jul 03, 2014||$165,000 -
|Group Director, Content||Huge, LLC||New York, NY||Oct 14, 2016||$160,000 -
|Group Director||Serino Coyne LLC||New York, NY||Aug 01, 2013||$160,000|
|Director-Customer Solution Innovation Group||Metricstream, Inc.||Palo Alto, CA||Sep 15, 2015||$160,000|
|Group Director||Vaynermedia, LLC||San Francisco, CA||Sep 02, 2013||$160,000|
|Group Director, Client Management||Posterscope USA, Inc.||New York, NY||Dec 07, 2016||$160,000|
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