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Become A Group Director

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Working As A Group Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $162,379

    Average Salary

What Does A Group Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Group Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Group Director jobs

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Average Length of Employment
Vice President 4.3 years
Group Director 4.0 years
Senior Director 3.9 years
Group Manager 3.8 years
Director 3.7 years
Regional Director 3.5 years
National Director 3.5 years
Global Director 3.4 years
Market Director 3.2 years
Marketing Director 3.1 years
Manager, Strategy 2.5 years
Top Employers Before
Director 9.7%
Consultant 4.4%
Manager 4.0%
Top Employers After
Director 7.6%
Consultant 6.1%
Principal 4.6%
President 3.5%
Owner 3.1%

Group Director Demographics

Gender

Male

61.9%

Female

34.9%

Unknown

3.2%
Ethnicity

White

80.7%

Hispanic or Latino

8.8%

Asian

8.5%

Unknown

1.3%

Black or African American

0.7%
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Languages Spoken

Spanish

45.5%

French

11.7%

Portuguese

5.2%

Chinese

5.2%

German

5.2%

Mandarin

5.2%

Arabic

3.9%

Italian

3.9%

Japanese

2.6%

Swedish

1.3%

Hebrew

1.3%

Hungarian

1.3%

Greek

1.3%

Russian

1.3%

Turkish

1.3%

Braille

1.3%

Dakota

1.3%

Tibetan

1.3%
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Group Director Education

Schools

New York University

11.5%

University of Phoenix

8.5%

Northwestern University

6.0%

University of Chicago

6.0%

Michigan State University

5.5%

Webster University

5.5%

Cornell University

5.5%

Syracuse University

5.1%

University of Texas at Austin

4.7%

Harvard University

4.7%

Columbia University

4.7%

Liberty University

4.7%

University of Southern California

3.8%

Carnegie Mellon University

3.8%

Villanova University

3.8%

Pennsylvania State University

3.4%

University of Kansas

3.4%

University of Georgia

3.4%

Tulane University

3.0%

University of Florida

3.0%
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Majors

Business

29.0%

Marketing

10.9%

Finance

8.5%

Management

6.1%

Communication

5.9%

Psychology

4.5%

Accounting

3.9%

Education

3.7%

Political Science

3.6%

English

3.2%

Computer Science

3.1%

Economics

2.9%

Law

2.2%

Journalism

2.1%

Electrical Engineering

2.0%

School Counseling

1.7%

Kinesiology

1.7%

Human Resources Management

1.7%

Social Work

1.6%

History

1.5%
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Degrees

Bachelors

40.5%

Masters

34.5%

Other

14.8%

Doctorate

3.8%

Associate

2.9%

Certificate

2.6%

Diploma

0.5%

License

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Group Director Salaries

Job Title Company Location Start Date Salary
Group Strategy Director The Barbarian Group LLC New York, NY May 18, 2015 $417,400
Group Hsse Director AMEC Oil and Gas, Inc. Houston, TX Jan 14, 2013 $325,000
Group Strategy Director 72Andsunny Partners LLC Vista, CA Apr 25, 2016 $300,000
Director (III), IBD, Risk Solutions Group Barclays Capital Inc. New York, NY May 16, 2011 $285,000
Director, Advisory Group PJT Partners Holdings LP New York, NY Oct 01, 2015 $275,000
Group Director, Immuno-Oncology Bristol-Myers Squibb Company Princeton, NJ Oct 24, 2016 $257,000
Director, Latam FX Trading Group Citibank, N.A. New York, NY Mar 25, 2014 $250,000
Director, NRG Investment Banking Group: Metals and Deutsche Bank Securities Inc. New York, NY Jul 02, 2012 $250,000
Senior Solutions Group Director, AE Cadence Design Systems, Inc. Austin, TX Dec 26, 2016 $197,144 -
$296,010
Director of Platform Group ZT Group Int'l, Inc. Secaucus, NJ Sep 28, 2015 $196,000
Executive Group Director Ogilvyone, LLC New York, NY Mar 30, 2016 $190,000
Executive Group Director Ogilvy & Mather Worldwide LLC New York, NY May 24, 2016 $190,000
Group Director of Brand Strategy Venables Bell & Partners, LLC San Francisco, CA Jan 01, 2011 $190,000
Group Director, Live Events R/Ga Media Group, Inc. New York, NY Jan 21, 2014 $190,000 -
$210,000
Group Director, Engineering Operations Smith & Nephew, Inc. Memphis, TN Sep 02, 2015 $185,000
Group Director R/Ga Media Group Inc. New York, NY Nov 09, 2012 $185,000 -
$245,000
Group HR Director 1-Supply Chain The Coca-Cola Company Atlanta, GA Nov 09, 2016 $164,900 -
$306,100
Group Director Serino Coyne LLC New York, NY Aug 01, 2013 $160,000
Group Director Vaynermedia, LLC San Francisco, CA Sep 02, 2013 $160,000
Director-Customer Solution Innovation Group Metricstream, Inc. Palo Alto, CA Sep 15, 2015 $160,000
Group Director, Content Huge, LLC New York, NY Oct 14, 2016 $160,000 -
$180,000
Group Human Resources Director Nextgen Gaming (USA) LLC Las Vegas, NV Jan 01, 2015 $160,000

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Top Skills for A Group Director

StrategicDevelopmentFinancialAnalysisProductDevelopmentRevenueGrowthCompliancePBusinessDevelopmentOversightBusinessUnitWebCustomerServiceDirectReportsSafetyBusinessPlanAnalyticsAdditionalInitiativeProductLinesProjectManagementSupervise

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Top Group Director Skills

  1. Strategic Development
  2. Financial Analysis
  3. Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Directed the strategic development, implementation, and management of profit generating merchandise licensing programs.
  • Budget lead through FY 2014 sequestration impacts; provided financial analysis, resolved $420K shortfall.
  • Managed team responsible for product development and carrier network integration.
  • Major contributor to division and department sales revenue growth to $48 million.
  • Ensured compliance with OSHA, FAA, and Air Force OSHA.

Top Group Director Employers

Group Director Videos

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Our values: meeting with Frédéric Mathieu, Group Director of Human Resources

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