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Job outlook for group directors in the United States
Group director job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected group director job growth rate is 10% from 2018-2028.
About 33,700 new jobs for group directors are projected over the next decade.
Group director salaries have increased 8% for group directors in the last 5 years.
There are over 4,301 group directors currently employed in the United States.
There are 89,420 active group director job openings in the US.
The average group director salary is $149,193.
Are group director jobs in demand?
Group director job and salary trends over time
Group director jobs over time
Group director job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 4,301 | 0.00% |
| 2020 | 4,136 | 0.00% |
| 2019 | 4,117 | 0.00% |
| 2018 | 3,805 | 0.00% |
| 2017 | 3,538 | 0.00% |
Average group director salary over time
Group director salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $149,193 | $71.73 | +3.9% |
| 2025 | $143,610 | $69.04 | +1.9% |
| 2024 | $140,924 | $67.75 | +1.6% |
| 2023 | $138,762 | $66.71 | +0.8% |
| 2022 | $137,660 | $66.18 | +1.9% |
Group director jobs by state
Most common states for group directors
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 497 | 72% |
| 2 | Massachusetts | 6,859,819 | 2,008 | 29% |
| 3 | South Dakota | 869,666 | 193 | 22% |
| 4 | Rhode Island | 1,059,639 | 219 | 21% |
| 5 | New Jersey | 9,005,644 | 1,701 | 19% |
| 6 | Vermont | 623,657 | 114 | 18% |
| 7 | Illinois | 12,802,023 | 2,058 | 16% |
| 8 | Delaware | 961,939 | 150 | 16% |
| 9 | New York | 19,849,399 | 3,012 | 15% |
| 10 | South Carolina | 5,024,369 | 737 | 15% |
| 11 | Oregon | 4,142,776 | 641 | 15% |
| 12 | West Virginia | 1,815,857 | 281 | 15% |
| 13 | California | 39,536,653 | 5,491 | 14% |
| 14 | Connecticut | 3,588,184 | 497 | 14% |
| 15 | Minnesota | 5,576,606 | 728 | 13% |
| 16 | Montana | 1,050,493 | 141 | 13% |
| 17 | Washington | 7,405,743 | 871 | 12% |
| 18 | Louisiana | 4,684,333 | 553 | 12% |
| 19 | New Hampshire | 1,342,795 | 164 | 12% |
| 20 | North Dakota | 755,393 | 89 | 12% |
Most common cities for group directors
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Farmington | 1 | 4% | $140,047 |
| 2 | Frankfort | 1 | 4% | $135,099 |
| 3 | Palo Alto | 2 | 3% | $170,516 |
| 4 | West Palm Beach | 2 | 2% | $124,004 |
| 5 | Atlanta | 3 | 1% | $125,976 |
| 6 | Lansing | 1 | 1% | $148,210 |
| 7 | Overland Park | 1 | 1% | $131,366 |
| 8 | Los Angeles | 6 | 0% | $163,059 |
| 9 | Chicago | 3 | 0% | $128,171 |
| 10 | Baltimore | 2 | 0% | $129,292 |
| 11 | Boston | 2 | 0% | $140,678 |
| 12 | Indianapolis | 2 | 0% | $132,290 |
| 13 | Baton Rouge | 1 | 0% | $139,694 |
| 14 | Denver | 1 | 0% | $128,219 |
| 15 | Long Beach | 1 | 0% | $162,478 |
| 16 | Miami | 1 | 0% | $123,057 |
| 17 | Minneapolis | 1 | 0% | $141,699 |
| 18 | New York | 1 | 0% | $165,207 |
Group Director job outlook: Expert opinions
Our panel of group director experts
Delta State University
Western New England University
What are the biggest trends we'll see in the Group Director job market given the pandemic?
Lisa Cooley: Obviously, we are seeing a lot more flexibility in terms of virtual work. A lot of the jobs I have seen allow for their employees to work remotely (at least a portion of the time).
Will there be an enduring impact of the coronavirus pandemic on Group Directors?
Harlan Spotts Ph.D.: I think there is going to be an enduring impact on everyone. The pandemic has changed the structure of work. Businesses have been experimenting with remote work for some time, some more widespread than others. There was a trend where businesses were beginning to bring employees back into the office because productivity increased, even if it was for one or two days a week. However, the pandemic forced everyone in every industry to change the way they work. Remote was the only option for many businesses and people just had to figure it out. I think that was actually a good thing for businesses because it demonstrated that most, or a large number, of employees could work remotely and be just as, if not more, productive than being in the office. So, I think that remote is here to stay, and is part of the next normal. I don't think that there will be a "return to normal."
We have even seen the effects in an academic setting. I have been teaching online and hybrid in our MBA program for over 10 years. Students working online were most comfortable with a kind of "post and do" approach. May read some material, watch some videos, and do an assignment. Trying to have an online, interactive session was a struggle for a long time. Part of that struggle was internet access for students, and another part of the struggle was student technology issues. They would have difficulty setting up webcams or microphones. One of the side effects of the pandemic is it forced everyone, students and faculty, to up their game in the live, online environment. A great aspect of this is that it has made everyone much more flexible with delivery. Our grad program is online with live interaction. Our undergrad program is pretty much all on ground, except before the pandemic there would be a hand full of offerings. Now, we flex back and forth between being in the classroom and holding live online sessions. No worries about inclement weather. And, it allows for selecting the best delivery approach for the material being covered. For example, in my marketing analytics course I have been holding live Zoom sessions, basically delivering tutorials on how to set up and do statistical analysis in certain computer programs. This is much easier than doing it in an on-ground classroom, students can easily see what I am doing and ask questions, and I can record the sessions and post them to our virtual learning environment for later review. The pandemic has definitely spurred us to be more technology savvy and adaptive.
What will help Group Directors increase their earning potential?
Harlan Spotts Ph.D.: In marketing, developing digital capabilities is extremely important. Marketing was on the forefront of the digital transition in business. With the amount of commerce that has shifted to the web marketers have to be comfortable with living in the digital space. This will demand new and different strategies. Marketers have always needed to be effective communicators, but now it is not just being a great closer. Marketers need to be effective communicators in writing (text, email, etc.) and verbal (person to person live, as well as person to person online)
Students need to start in college developing skills to be successful. It was interesting, we, in the College of Business, were talking about developing student competency in remote work before the pandemic hit last year. The pandemic accelerated our work, and we are in the process now of approving a certificate in remote work that any undergraduate business student can earn. It is designed to develop those competencies that will be critical for success in the "new normal."