How To Become A Group Marketing Manager: What It Is and Career Path

What is a group marketing manager and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Richard Tate

A group marketing manager leads and supervises a team of marketing professionals. They oversee all activities related to marketing, promotions, advertisements; and are often heavily involved in conceptualization and implementation. That said, their role is imperative for the growth and success of a company.

Other duties of a group marketing manger include developing marketing strategies, communicating with external parties related to marketing activities, gathering feedback from customers, and researching market trends and competitor activities. As a leader, they are also responsible for training and coaching subordinate employees.

The best way to become a group marketing manager is to obtain a degree in marketing (the more advanced the degree is, the better) and then gaining experience in the marketing field. One would also need to develop a deep understanding of marketing tools, such as web analytics, survey software, media monitoring platforms, and more. Since this job involves a lot of responsibility, the average salary of a group marketing manager is around $170,000 per year.

What general advice would you give to a group marketing manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreGroup Marketing ManagerUS Average

Salary

7.7

Avg. Salary $103,599

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 44.44%

male 55.56%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a group marketing manager

Explore group marketing manager education requirements

Most common group marketing manager degrees

Bachelor's

76.0 %

Master's

17.2 %

Associate

3.3 %

Start to develop specific group marketing manager skills

Skills	Percentages
Digital Marketing	10.53%
Market Trends	7.06%
Integrated Marketing	6.78%
Market Research	6.23%
Content Strategy	5.02%

Complete relevant group marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New group marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a group marketing manager based on U.S. Bureau of Labor Statistics data and data from real group marketing manager resumes.

Research group marketing manager duties and responsibilities

Achieve a strong social media presence with significant traffic trends and customer break-through resulting in high ROI.
Manage international SaaS product strategies and their globally disperse product teams.
Brand ambassador responsible for monitoring, analyzing and championing new initiatives base on industry best practices, budget and ROI.
Combat efforts of large competitors through traffic generation, CRM, acquisition, retention, and continuity marketing & promotions.

Prepare your group marketing manager resume

When your background is strong enough, you can start writing your group marketing manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a group marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable group marketing manager resume templates

Build a professional group marketing manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your group marketing manager resume.