A group marketing manager leads and supervises a team of marketing professionals. They oversee all activities related to marketing, promotions, advertisements; and are often heavily involved in conceptualization and implementation. That said, their role is imperative for the growth and success of a company.
Other duties of a group marketing manger include developing marketing strategies, communicating with external parties related to marketing activities, gathering feedback from customers, and researching market trends and competitor activities. As a leader, they are also responsible for training and coaching subordinate employees.
The best way to become a group marketing manager is to obtain a degree in marketing (the more advanced the degree is, the better) and then gaining experience in the marketing field. One would also need to develop a deep understanding of marketing tools, such as web analytics, survey software, media monitoring platforms, and more. Since this job involves a lot of responsibility, the average salary of a group marketing manager is around $170,000 per year.
There is more than meets the eye when it comes to being a group marketing manager. For example, did you know that they make an average of $82.21 an hour? That's $170,987 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many group marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a group marketing manager, we found that a lot of resumes listed 17.3% of group marketing managers included market research, while 6.9% of resumes included r, and 6.7% of resumes included content marketing. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the group marketing manager job title. But what industry to start with? Most group marketing managers actually find jobs in the manufacturing and technology industries.
If you're interested in becoming a group marketing manager, one of the first things to consider is how much education you need. We've determined that 72.1% of group marketing managers have a bachelor's degree. In terms of higher education levels, we found that 16.3% of group marketing managers have master's degrees. Even though most group marketing managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a group marketing manager. When we researched the most common majors for a group marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on group marketing manager resumes include associate degree degrees or diploma degrees.
You may find that experience in other jobs will help you become a group marketing manager. In fact, many group marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many group marketing managers also have previous career experience in roles such as product manager or senior manager of marketing.