Find The Best Group Marketing Manager Jobs For You

Where do you want to work?

0 selections
Average Salary
$170,987
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
89,922
Job Openings

Group Marketing Manager Careers

A group marketing manager leads and supervises a team of marketing professionals. They oversee all activities related to marketing, promotions, advertisements; and are often heavily involved in conceptualization and implementation. That said, their role is imperative for the growth and success of a company.

Other duties of a group marketing manger include developing marketing strategies, communicating with external parties related to marketing activities, gathering feedback from customers, and researching market trends and competitor activities. As a leader, they are also responsible for training and coaching subordinate employees.

The best way to become a group marketing manager is to obtain a degree in marketing (the more advanced the degree is, the better) and then gaining experience in the marketing field. One would also need to develop a deep understanding of marketing tools, such as web analytics, survey software, media monitoring platforms, and more. Since this job involves a lot of responsibility, the average salary of a group marketing manager is around $170,000 per year.

There is more than meets the eye when it comes to being a group marketing manager. For example, did you know that they make an average of $82.21 an hour? That's $170,987 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Group Marketing Manager Do

There are certain skills that many group marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be a group marketing manager, we found that a lot of resumes listed 17.3% of group marketing managers included market research, while 6.9% of resumes included r, and 6.7% of resumes included content marketing. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the group marketing manager job title. But what industry to start with? Most group marketing managers actually find jobs in the manufacturing and technology industries.

How To Become a Group Marketing Manager

If you're interested in becoming a group marketing manager, one of the first things to consider is how much education you need. We've determined that 72.1% of group marketing managers have a bachelor's degree. In terms of higher education levels, we found that 16.3% of group marketing managers have master's degrees. Even though most group marketing managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a group marketing manager. When we researched the most common majors for a group marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on group marketing manager resumes include associate degree degrees or diploma degrees.

You may find that experience in other jobs will help you become a group marketing manager. In fact, many group marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many group marketing managers also have previous career experience in roles such as product manager or senior manager of marketing.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

Average Salary
$170,987
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
89,922
Job Openings

Group Marketing Manager Career Paths

Top Careers Before Group Marketing Manager

Top Careers After Group Marketing Manager

Group Marketing Manager Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Group Marketing Manager

Group Marketing Managers in America make an average salary of $170,987 per year or $82 per hour. The top 10 percent makes over $203,000 per year, while the bottom 10 percent under $143,000 per year.
Average Salary
$170,987
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
San Francisco, CA
Salary Range133k - 225k$174k$173,655
Lawrence, MA
Salary Range118k - 186k$149k$148,558
Austin, TX
Salary Range98k - 188k$136k$136,146
Phoenix, AZ
Salary Range73k - 137k$100k$100,275
$73k
$225k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Group Marketing Manager
Group Marketing Manager
Intuit Inc.
Intuit Inc.
03/18/2021
03/18/2021
$173,60003/18/2021
$173,600
Group Marketing Manager
Group Marketing Manager
Intuit Inc.
Intuit Inc.
03/07/2020
03/07/2020
$173,10603/07/2020
$173,106
Group Marketing Manager
Group Marketing Manager
Gecko Hospitality
Gecko Hospitality
11/19/2019
11/19/2019
$60,00011/19/2019
$60,000
Group Marketing Manager
Group Marketing Manager
Intuit Inc.
Intuit Inc.
07/17/2019
07/17/2019
$175,51107/17/2019
$175,511
Group Marketing Manager
Group Marketing Manager
Intuit Inc.
Intuit Inc.
06/25/2019
06/25/2019
$168,06406/25/2019
$168,064
See More Recent Salaries

Calculate your salary

Use Zippia's Salary Calculator to see how your pay matches up.

Group Marketing Manager Demographics

Gender

male

53.3 %

female

42.3 %

unknown

4.5 %

Ethnicity

White

73.9 %

Hispanic or Latino

10.5 %

Asian

8.8 %

Foreign Languages Spoken

Spanish

39.3 %

French

13.1 %

Portuguese

11.5 %
See More Demographics

Group Marketing Manager Education

Majors

Business
28.9 %
Marketing
19.7 %

Degrees

Bachelors

72.1 %

Masters

16.3 %

Certificate

5.4 %

Top Colleges for Group Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info

Online Courses For Group Marketing Manager That You May Like

Become a Product Marketing Manager Product Management
udemy
4.2
(379)

Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

Product Management Fundamentals
udemy
4.3
(1,072)

Start the Journey to becoming a Product Manager...

Product and Service Management
udemy
4.1
(930)

Know the Work that is Involved in Getting a Product Onto the Shelf and a Service Ready for Effective Delivery...

See more
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Group Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 17.3% of group marketing managers listed market research on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Group Marketing Manager

Some places are better than others when it comes to starting a career as a group marketing manager. The best states for people in this position are New York, Rhode Island, Minnesota, and Montana. Group marketing managers make the most in New York with an average salary of $189,440. Whereas in Rhode Island and Minnesota, they would average $168,474 and $163,758, respectively. While group marketing managers would only make an average of $159,924 in Montana, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Group Marketing Manager Jobs:
2,597
Highest 10% Earn:
$265,000
Location Quotient:
1.32
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Minnesota

Total Group Marketing Manager Jobs:
1,113
Highest 10% Earn:
$238,000
Location Quotient:
1.1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Rhode Island

Total Group Marketing Manager Jobs:
177
Highest 10% Earn:
$243,000
Location Quotient:
0.95
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
View Full List

How Do Group Marketing Manager Rate Their Jobs?

Working as a Group Marketing Manager? Share your experience anonymously.
Rate
Do you work as a Group Marketing Manager?
Rate how you like work as Group Marketing Manager. It's anonymous and will only take a minute.
Rate

Top Group Marketing Manager Employers

1. Microsoft
4.9
Avg. Salary: 
$166,690
Group Marketing Managers Hired: 
51+
2. Verizon Communications
4.7
Avg. Salary: 
$137,806
Group Marketing Managers Hired: 
31+
3. Sprint
4.5
Avg. Salary: 
$120,541
Group Marketing Managers Hired: 
29+
4. Intuit
4.8
Avg. Salary: 
$178,430
Group Marketing Managers Hired: 
22+
5. Intel
4.7
Avg. Salary: 
$163,397
Group Marketing Managers Hired: 
15+
6. Boston Scientific
4.8
Avg. Salary: 
$157,071
Group Marketing Managers Hired: 
12+

Group Marketing Manager Videos

Updated October 2, 2020