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Become A Group Marketing Manager

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Working As A Group Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $129,000

    Average Salary

What Does A Group Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Group Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Group Marketing Manager Career Paths

Group Marketing Manager
Marketing Director
Regional Marketing Director
7 Yearsyrs
Marketing Director Marketing Vice President
Executive Vice President Marketing
11 Yearsyrs
Senior Manager Of Marketing Marketing Director
Executive Director, Marketing
9 Yearsyrs
Senior Manager Of Marketing Account Director
Senior Account Director
10 Yearsyrs
Senior Manager Of Marketing
Director Of Consumer Marketing
10 Yearsyrs
Director Of Sales Director Of Marketing & Development
Director Of Marketing Services
9 Yearsyrs
Senior Product Marketing Manager
Director Of Marketing And Product Management
9 Yearsyrs
Senior Brand Manager Senior Product Marketing Manager
Senior Marketing Program Manager
9 Yearsyrs
Senior Brand Manager Marketing Lead
Marketing Manager, Global Marketing
8 Yearsyrs
General Manager Market Manager
Senior Market Manager
10 Yearsyrs
Senior Product Manager
Senior Brand Manager
9 Yearsyrs
Senior Product Manager Senior Product Marketing Manager
Senior Channel Manager
10 Yearsyrs
Market Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Market Manager Marketing Communications Manager
Manager, Channel Marketing
8 Yearsyrs
Business And Marketing Manager Product Marketing Manager
Group Product Manager
7 Yearsyrs
Business And Marketing Manager Marketing Program Manager
Partner Marketing Manager
7 Yearsyrs
Manager, Channel Marketing Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Business And Marketing Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
Manager, Channel Marketing
Marketing Campaign Manager
5 Yearsyrs
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Do you work as a Group Marketing Manager?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Marketing Lead 2.4 years
Top Careers Before Group Marketing Manager
Manager 2.8%
Top Careers After Group Marketing Manager
Director 5.2%
Consultant 4.0%
Principal 2.7%
President 2.5%

Do you work as a Group Marketing Manager?

Average Yearly Salary
$129,000
View Detailed Salary Report
$88,000
Min 10%
$129,000
Median 50%
$129,000
Median 50%
$129,000
Median 50%
$129,000
Median 50%
$129,000
Median 50%
$129,000
Median 50%
$129,000
Median 50%
$189,000
Max 90%
Best Paying Company
Sony Corporation of America
Highest Paying City
Menlo Park, CA
Highest Paying State
Hawaii
Avg Experience Level
3.4 years
How much does a Group Marketing Manager make at top companies?
The national average salary for a Group Marketing Manager in the United States is $130,070 per year or $63 per hour. Those in the bottom 10 percent make under $89,000 a year, and the top 10 percent make over $190,000.

Real Group Marketing Manager Salaries

Job Title Company Location Start Date Salary
Group Marketing Manager Intuit Inc. Mountain View, CA Jun 20, 2010 $186,000
Global Group Marketing Manager TNA North America, Inc. Coppell, TX May 01, 2015 $180,000
Group Manager, Web Marketing Analytics Intuit Menlo Park, CA Dec 01, 2014 $175,000
Group Manager, Web/Marketing Analytics Intuit Inc. Menlo Park, CA Jul 25, 2011 $175,000
Group Marketing Manager Box, Inc. Redwood City, CA Sep 27, 2016 $170,000
Group Manager, Marketing Baxter Healthcare Corporation Deerfield, IL Dec 10, 2015 $165,000
Group Manager, Marketing Baxalta Us Inc. Deerfield, IL Jul 01, 2015 $158,100
Group Manager, Infrastructure Alliance Marketing Vmware, Inc. Austin, TX Oct 01, 2010 $151,424 -
$169,320
Group Marketing Manager Baxter Healthcare Corporation Westlake Village, CA Sep 10, 2011 $150,082
Group Marketing Manager, Pricing Box, Inc. Los Altos, CA Mar 23, 2015 $150,000 -
$175,000
Group Manager-Demand Marketing, Digital Marketing Adobe Systems Incorporated San Francisco, CA Aug 14, 2015 $140,920 -
$216,731
Group Marketing Manager Smith & Nephew Inc. TN Jan 16, 2015 $133,203

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Top Skills for A Group Marketing Manager

  1. New Product Development
  2. Content Strategy
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Developed and instituted a four-phase New Product Development Process.
  • Managed demand generation, lead nurturing, customer retention, content strategy, customer satisfaction and marketing research.
  • Supported business team to achieved over 200% revenue growth in 2004 and 2005.
  • Developed the instructional strategy guidelines and implementation of the online assessment model, including Kirkpatrick L4-L1 assessments.
  • Detailed Market Research and Competitor Analysis projects to facilitate strategic decision making at board and senior management level.viii.

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Top 10 Best States for Group Marketing Managers

  1. New York
  2. Colorado
  3. New Jersey
  4. Rhode Island
  5. California
  6. Virginia
  7. Washington
  8. Delaware
  9. District of Columbia
  10. Arkansas
  • (2,817 jobs)
  • (918 jobs)
  • (1,211 jobs)
  • (168 jobs)
  • (7,704 jobs)
  • (1,015 jobs)
  • (1,551 jobs)
  • (100 jobs)
  • (293 jobs)
  • (141 jobs)

Group Marketing Manager Demographics

Gender

Male

50.6%

Female

41.0%

Unknown

8.4%
Ethnicity

White

61.4%

Hispanic or Latino

14.0%

Asian

10.7%

Black or African American

9.9%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

39.3%

French

13.1%

Portuguese

11.5%

Arabic

4.9%

German

3.3%

Greek

3.3%

Hindi

3.3%

Mandarin

3.3%

Tamil

3.3%

Malayalam

3.3%

Swedish

1.6%

Japanese

1.6%

Sinhala

1.6%

Urdu

1.6%

Korean

1.6%

Italian

1.6%

Russian

1.6%
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Group Marketing Manager Education

Schools

Northwestern University

8.3%

University of Texas at Austin

8.3%

University of Phoenix

5.8%

Columbia University

5.8%

George Washington University

5.1%

Pennsylvania State University

5.1%

San Jose State University

5.1%

University of Michigan - Ann Arbor

5.1%

Indiana University Bloomington

5.1%

University of Wisconsin Extension

4.5%

Fordham University

4.5%

Stanford University

4.5%

Pepperdine University

4.5%

University of California - Los Angeles

4.5%

University of North Carolina at Chapel Hill

4.5%

Syracuse University

3.8%

San Francisco State University

3.8%

University of Pennsylvania

3.8%

University of Washington

3.8%

DePaul University

3.8%
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Majors

Business

29.4%

Marketing

28.9%

Management

6.7%

Communication

6.1%

Finance

6.1%

Economics

2.6%

English

2.5%

Journalism

2.4%

Public Relations

2.1%

Advertising

1.5%

Accounting

1.5%

International Business

1.4%

Psychology

1.4%

Political Science

1.4%

Electrical Engineering

1.3%

General Education, Specific Areas

1.1%

Kinesiology

1.0%

Liberal Arts

1.0%

Education

0.8%

Biology

0.8%
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Degrees

Masters

42.5%

Bachelors

40.0%

Other

11.2%

Certificate

3.1%

Associate

2.0%

Doctorate

0.7%

Diploma

0.5%
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