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The differences between group marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group marketing manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $103,599 average annual salary of a group marketing manager.
The top three skills for a group marketing manager include digital marketing, market trends and integrated marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Group Marketing Manager | Marketing Lead | |
| Yearly salary | $103,599 | $104,664 |
| Hourly rate | $49.81 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,739 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Group Marketing Manager is a management professional who supervises a team of marketing professionals that manages the marketing, promotional, and advertising activities of an organization. They are required to develop marketing strategies to help the organization achieve its goals and objectives. Group Marketing Managers must develop an innovative and customer-driven marketing campaign to improve the product positioning and core customer segments. They should also gather input and feedback from their customers so that they can continuously improve the growth of the organization.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Group marketing managers and marketing leads have different pay scales, as shown below.
| Group Marketing Manager | Marketing Lead | |
| Average salary | $103,599 | $104,664 |
| Salary range | Between $75,000 And $141,000 | Between $74,000 And $146,000 |
| Highest paying City | Belmont, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Atlassian | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a group marketing manager and a marketing lead in terms of educational background:
| Group Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between group marketing managers' and marketing leads' demographics:
| Group Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.6% Female, 44.4% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |