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The differences between group marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group marketing manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $103,599 average annual salary of a group marketing manager.
The top three skills for a group marketing manager include digital marketing, market trends and integrated marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Group Marketing Manager | Marketing Manager | |
| Yearly salary | $103,599 | $104,550 |
| Hourly rate | $49.81 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,739 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Group Marketing Manager is a management professional who supervises a team of marketing professionals that manages the marketing, promotional, and advertising activities of an organization. They are required to develop marketing strategies to help the organization achieve its goals and objectives. Group Marketing Managers must develop an innovative and customer-driven marketing campaign to improve the product positioning and core customer segments. They should also gather input and feedback from their customers so that they can continuously improve the growth of the organization.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Group marketing managers and marketing managers have different pay scales, as shown below.
| Group Marketing Manager | Marketing Manager | |
| Average salary | $103,599 | $104,550 |
| Salary range | Between $75,000 And $141,000 | Between $71,000 And $153,000 |
| Highest paying City | Belmont, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Atlassian | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a group marketing manager and a marketing manager in terms of educational background:
| Group Marketing Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between group marketing managers' and marketing managers' demographics:
| Group Marketing Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.6% Female, 44.4% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |