Automatically apply for jobs with Zippi

Upload your resume to get started.

Group marketing manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Erin Steffes Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical group marketing manager skills. We ranked the top skills for group marketing managers based on the percentage of resumes they appeared on. For example, 10.5% of group marketing manager resumes contained digital marketing as a skill. Continue reading to find out what skills a group marketing manager needs to be successful in the workplace.

15 group marketing manager skills for your resume and career

1. Digital Marketing

Here's how group marketing managers use digital marketing:

Provided new digital marketing support by strengthening staff capability.
Develop and execute digital marketing campaigns.

2. Market Trends

Here's how group marketing managers use market trends:

Assessed and tracked market trends, competitive activities and business opportunities in the emerging and fast evolving digital pathology market.
Supported sales staff by providing sales data, market trends, account analysis, and new product information.

3. Integrated Marketing

Here's how group marketing managers use integrated marketing:

Develop and manage Integrated Marketing Communications and promotional plan for Carry Out.
Develop creative briefs and manage implementation of Integrated Marketing Communication Plans.

4. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how group marketing managers use market research:

Detailed Market Research and Competitor Analysis projects to facilitate strategic decision making at board and senior management level.viii.
Established market research and competitive intelligence competence in services marketing.

5. Content Strategy

Here's how group marketing managers use content strategy:

Managed demand generation, lead nurturing, customer retention, content strategy, customer satisfaction and marketing research.

6. Competitive Intelligence

Competitive intelligence denotes the activity of describing, collecting, analyzing, and spreading intelligence concerning goods or products, services, customers, competitors, and any factor that enables the managers and executives to make a strategic decision for a company.

Here's how group marketing managers use competitive intelligence:

Managed multiple agencies with multi-million dollar scopes as well as managing competitive intelligence.
Launched business and competitive intelligence function for more timely distribution of intelligence to Sales, Marketing and other key internal audiences.

Choose from 10+ customizable group marketing manager resume templates

Build a professional group marketing manager resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your group marketing manager resume.

7. PowerPoint

Here's how group marketing managers use powerpoint:

Developed PowerPoint presentations and other sales tools for Account Managers and Senior Management.
Created and deployed education materials via online documentation and PowerPoint files.

8. Marketing Campaigns

Here's how group marketing managers use marketing campaigns:

Coordinated and multiple direct Marketing campaigns including product programs.
Create graphics and text copy, cultivate targeted lists, send and analyze results for multiple email marketing campaigns each week.

9. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how group marketing managers use product development:

Advanced product development practices from technology-based to customer-experience-based design generating unique customer insights and break-through product concepts and solutions.
Delivered results to key global stakeholders to influence product development and marketing strategies.

10. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how group marketing managers use product management:

Managed team across organization including business development, product management, engineering and marketing.
Developed 2 product management resources responsible for multiple upstream and downstream global initiatives.

11. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how group marketing managers use business development:

Presented to industry executives as a member of the leadership team to support sales and business development efforts domestically and internationally.
Collaborated with cross-functional individuals/ teams to create product and business development strategies across all eight product franchises.

12. ROI

Here's how group marketing managers use roi:

Achieved impressive ROI: o Thought Leadership marketing program produced a 10.15% increase in quote requests.
Achieved a strong social media presence with significant traffic trends and customer break-through resulting in high ROI.

13. Channel Marketing

Here's how group marketing managers use channel marketing:

Developed indirect channel marketing/advertising program guidelines.
Analyzed hospital client markets and capabilities to develop cross-channel marketing recommendations designed to grow service line revenue and improve population health.

14. Brand Management

Here's how group marketing managers use brand management:

Brand Management Creates and executes quarterly marketing strategies and initiatives focusing on new and existing wireless customers.
Brand management responsibilities included customer retention, upgrade and expense reduction.

15. B2B Marketing

Here's how group marketing managers use b2b marketing:

Led worldwide B2B marketing initiatives for National Geographic Television programming into all digital media markets.
Promoted to Senior Manager, accepting oversight of Shared Mail Division while retaining all B2B marketing responsibilities and VAS division.

5 Group Marketing Manager resume examples

Build a professional group marketing manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 5+ resume templates to create your group marketing manager resume.

Create my resume

Build a professional resume in minutes using this template.

What skills help Group Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on group marketing manager resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What soft skills should all group marketing managers possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for group marketing managers?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What group marketing manager skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young group marketing managers need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a group marketing manager stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of group marketing manager skills to add to your resume

The most important skills for a group marketing manager resume and required skills for a group marketing manager to have include:

Digital Marketing
Market Trends
Integrated Marketing
Market Research
Content Strategy
Competitive Intelligence
PowerPoint
Marketing Campaigns
Product Development
Product Management
Business Development
ROI
Channel Marketing
Brand Management
B2B Marketing
Facebook

CRM
Sales Growth
Cycle Management
Field Training
Marketing Collateral
Direct Reports
Press Releases
Brand Marketing
Business Objectives
Product Line
Revenue Growth
Strategic Plan
R
Market Analysis
Email Campaigns
Trade Shows

Customer Retention
Value Proposition
Strategic Direction
Product Portfolio
Competitive Analysis
Content Development
Demand Generation
Database
Marketing Analytics
Content Marketing
Sales Training
SEO
Marketing Mix
Brand Development

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse executive management jobs