What does a group marketing manager do?
A Group Marketing Manager is a management professional who supervises a team of marketing professionals that manages the marketing, promotional, and advertising activities of an organization. They are required to develop marketing strategies to help the organization achieve its goals and objectives. Group Marketing Managers must develop an innovative and customer-driven marketing campaign to improve the product positioning and core customer segments. They should also gather input and feedback from their customers so that they can continuously improve the growth of the organization.
Group marketing manager responsibilities
Here are examples of responsibilities from real group marketing manager resumes:
- Achieve a strong social media presence with significant traffic trends and customer break-through resulting in high ROI.
- Manage international SaaS product strategies and their globally disperse product teams.
- Brand ambassador responsible for monitoring, analyzing and championing new initiatives base on industry best practices, budget and ROI.
- Combat efforts of large competitors through traffic generation, CRM, acquisition, retention, and continuity marketing & promotions.
- Develop CRM strategy, including segmentation and offer strategies to increase loyalty program and social media customer engagement.
- Maintain effective working relationships and timely delivery of all products blend, package and labele for distribution throughout the Americas.
Group marketing manager skills and personality traits
We calculated that 11% of Group Marketing Managers are proficient in Digital Marketing, Market Trends, and Integrated Marketing. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Group Marketing Managers that have these skills listed on their resume here:
- Digital Marketing, 11%
Provided new digital marketing support by strengthening staff capability.
- Market Trends, 7%
Assessed and tracked market trends, competitive activities and business opportunities in the emerging and fast evolving digital pathology market.
- Integrated Marketing, 7%
Develop and manage Integrated Marketing Communications and promotional plan for Carry Out.
- Market Research, 6%
Detailed Market Research and Competitor Analysis projects to facilitate strategic decision making at board and senior management level.viii.
- Content Strategy, 5%
Managed demand generation, lead nurturing, customer retention, content strategy, customer satisfaction and marketing research.
- Competitive Intelligence, 4%
Managed multiple agencies with multi-million dollar scopes as well as managing competitive intelligence.
"digital marketing," "market trends," and "integrated marketing" are among the most common skills that group marketing managers use at work. You can find even more group marketing manager responsibilities below, including:
Analytical skills. One of the key soft skills for a group marketing manager to have is analytical skills. You can see how this relates to what group marketing managers do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a group marketing manager resume shows how group marketing managers use analytical skills: "researched and presented market analysis/competitor information and customer surveys. "
Communication skills. Another soft skill that's essential for fulfilling group marketing manager duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a group marketing manager resume, here's how group marketing managers can utilize communication skills in their job responsibilities: "worked with product marketing and product development teams to craft competitive communications strategy. "
Creativity. Another skill that relates to the job responsibilities of group marketing managers is creativity. This skill is critical to many everyday group marketing manager duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "managed eight-person creative team with global responsibility for executing up to 20 different integrated marketing programs at any given time. "
Organizational skills. For certain group marketing manager responsibilities to be completed, the job requires competence in "organizational skills." The day-to-day duties of a group marketing manager rely on this skill, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." For example, this snippet was taken directly from a resume about how this skill applies to what group marketing managers do: "direct all global marketing, branding and communication growth strategies to meet organizational objectives and drive profit with effective roi management. "
The three companies that hire the most group marketing managers are:
- Intuit10 group marketing managers jobs
- KARL STORZ Endoscopy
5 group marketing managers jobs
- LinkedIn3 group marketing managers jobs
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Compare different group marketing managers
Group marketing manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
There are some key differences in the responsibilities of each position. For example, group marketing manager responsibilities require skills like "content strategy," "competitive intelligence," "powerpoint," and "cycle management." Meanwhile a typical senior manager of marketing has skills in areas such as "project management," "sr," "email marketing," and "kpis." This difference in skills reveals the differences in what each career does.
Senior managers of marketing earn the highest salaries when working in the technology industry, with an average yearly salary of $126,981. On the other hand, group marketing managers are paid more in the technology industry with an average salary of $115,773.senior managers of marketing tend to reach similar levels of education than group marketing managers. In fact, senior managers of marketing are 2.0% more likely to graduate with a Master's Degree and 0.2% more likely to have a Doctoral Degree.Group marketing manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
In addition to the difference in salary, there are some other key differences worth noting. For example, group marketing manager responsibilities are more likely to require skills like "content strategy," "competitive intelligence," "powerpoint," and "product development." Meanwhile, a manager, field marketing has duties that require skills in areas such as "project management," "salesforce," "lead generation," and "grass." These differences highlight just how different the day-to-day in each role looks.
On average, managers, field marketing earn a lower salary than group marketing managers. Some industries support higher salaries in each profession. Interestingly enough, managers, field marketing earn the most pay in the technology industry with an average salary of $100,565. Whereas group marketing managers have higher pay in the technology industry, with an average salary of $115,773.Average education levels between the two professions vary. Managers, field marketing tend to reach lower levels of education than group marketing managers. In fact, they're 7.7% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.Group marketing manager vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
The required skills of the two careers differ considerably. For example, group marketing managers are more likely to have skills like "content strategy," "product management," "sales growth," and "cycle management." But a marketing lead is more likely to have skills like "project management," "healthcare," "twitter," and "linkedin."
Marketing leads earn the best pay in the technology industry, where they command an average salary of $118,478. Group marketing managers earn the highest pay from the technology industry, with an average salary of $115,773.Most marketing leads achieve a similar degree level compared to group marketing managers. For example, they're 3.0% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.Group marketing manager vs. Marketing manager/project manager
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Types of group marketing manager
Updated January 8, 2025
