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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Group Product Manager||Google Inc.||Mountain View, CA||Jan 26, 2015||$260,000|
|Group Product Manager||Google Inc.||Mountain View, CA||Jan 12, 2015||$260,000|
|Group Product Manager||Twitter, Inc.||San Francisco, CA||Apr 20, 2015||$225,000|
|Group Product Manager||Vmware, Inc.||Palo Alto, CA||Jul 21, 2016||$205,000|
|Group Product Manager||Wal-Mart Associates, Inc.||Sunnyvale, CA||Jul 25, 2016||$188,100|
|Group Product Manager||Proofpoint, Inc.||Sunnyvale, CA||Oct 07, 2016||$187,616 -
|Group Product Manager||Proofpoint, Inc.||Sunnyvale, CA||Jul 10, 2016||$187,616 -
|Group Product Manager||Intuit Inc.||Menlo Park, CA||Jun 27, 2016||$186,514 -
|Group Product Manager||Intuit Inc.||Mountain View, CA||Apr 01, 2013||$185,000|
|Executive Director-Internet Group Product MGR||Jpmorgan Chase & Co.||San Francisco, CA||Sep 24, 2012||$185,000|
|Group Product Manager||Digital Insight Corporation||Redwood City, CA||Oct 18, 2016||$181,327|
|Group Product Manager||Digital Insight||Redwood City, CA||Mar 24, 2016||$180,000 -
|Group Product Manager||Pagerduty Inc.||San Francisco, CA||Jun 24, 2016||$180,000|
|Group Product Manager, Applications||Vmware, Inc.||Palo Alto, CA||Sep 27, 2012||$172,895|
|Group Product Manager||Wal-Mart Associates, Inc.||Sunnyvale, CA||Feb 13, 2016||$170,511|
|Group Product Manager||Wal-Mart Associates, Inc.||Sunnyvale, CA||Sep 23, 2015||$170,511|
|Group Product Manager||Auction.Com, LLC||Belmont, CA||Jul 02, 2014||$170,000|
|Group Product Manager||Intuit Inc.||Menlo Park, CA||Aug 20, 2013||$168,000|
|Group Product Manager||Vmware, Inc.||Palo Alto, CA||Jun 13, 2011||$165,000|
|Group Product Manager||Vmware, Inc.||Palo Alto, CA||Feb 02, 2013||$162,400|
|Group Product Manager, Buyer Experience||ETSY, Inc.||New York, NY||Nov 19, 2016||$160,000 -
|Software Developer, Group Product Manager||ETSY, Inc.||New York, NY||Jun 15, 2016||$160,000 -
|Group Product Manager||Box, Inc.||Los Altos, CA||Jun 26, 2015||$158,000|
|SR. Group Product Manager||Target Enterprise, Inc.||Sunnyvale, CA||Jan 02, 2016||$157,500 -
|Group Product Manager||Bazaarvoice, Inc.||Austin, TX||Nov 28, 2016||$155,000 -
|Group Product Manager||Guidewire Software, Inc.||Foster City, CA||Aug 22, 2014||$155,000|
|Group Product Manager||Intuit Inc.||Mountain View, CA||Sep 11, 2015||$152,901 -
|Group Product Manager||Microsoft Corporation||Bellevue, WA||Mar 12, 2012||$142,474|
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