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Become A Group Product Manager

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Working As A Group Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $160,000

    Average Salary

What Does A Group Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Group Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Group Product Manager jobs

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Average Length of Employment
Group Manager 3.8 years
Group Director 3.6 years
Product Director 3.4 years
Product Manager 3.4 years
Product Developer 3.2 years
Marketing Manager 3.1 years
Marketing Director 3.1 years
Product Lead 2.9 years
Top Employers Before
Consultant 2.0%
Manager 2.0%
Top Employers After
Director 5.0%
Consultant 2.8%
President 2.8%
Manager 2.7%

Group Product Manager Demographics

Gender

Male

70.6%

Female

28.4%

Unknown

1.0%
Ethnicity

White

73.4%

Asian

13.1%

Hispanic or Latino

9.7%

Unknown

2.8%

Black or African American

1.0%
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Languages Spoken

Spanish

33.3%

French

11.1%

Portuguese

6.7%

Chinese

6.7%

Hindi

6.7%

Italian

6.7%

Mandarin

4.4%

Russian

2.2%

German

2.2%

Cantonese

2.2%

Dutch

2.2%

Urdu

2.2%

Carrier

2.2%

Tagalog

2.2%

Thai

2.2%

Afrikaans

2.2%

Tamil

2.2%

Arabic

2.2%
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Group Product Manager Education

Schools

Northwestern University

9.6%

Columbia University

8.7%

University of Washington

7.0%

University of California - Berkeley

7.0%

New York University

6.1%

Michigan State University

5.2%

Syracuse University

4.3%

Thunderbird School of Global Management

4.3%

University of San Francisco

4.3%

University of Michigan - Ann Arbor

4.3%

Ohio State University

4.3%

University of Chicago

4.3%

Stanford University

4.3%

University of Southern California

4.3%

University of Virginia

4.3%

Boston University

3.5%

University of Wisconsin Extension

3.5%

University of Colorado at Boulder

3.5%

Santa Clara University

3.5%

Georgetown University

3.5%
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Majors

Business

31.6%

Marketing

21.0%

Management

9.2%

Finance

8.5%

Computer Science

4.0%

Electrical Engineering

4.0%

Economics

2.4%

Accounting

2.4%

Mechanical Engineering

2.1%

Communication

1.9%

Psychology

1.7%

Political Science

1.7%

Education

1.4%

English

1.4%

Project Management

1.4%

International Business

1.2%

Engineering

1.2%

Law

1.2%

Pharmacy

0.9%

Small Business Management

0.9%
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Degrees

Masters

53.6%

Bachelors

28.2%

Other

11.7%

Certificate

3.4%

Doctorate

2.2%

Associate

0.5%

Diploma

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Group Product Manager Salaries

Job Title Company Location Start Date Salary
Group Product Manager Google Inc. Mountain View, CA Jan 12, 2015 $260,000
Group Product Manager Google Inc. Mountain View, CA Jan 26, 2015 $260,000
Group Product Manager Twitter, Inc. San Francisco, CA Apr 20, 2015 $225,000
Group Product Manager Vmware, Inc. Palo Alto, CA Jul 21, 2016 $205,000
Group Product Manager Wal-Mart Associates, Inc. Sunnyvale, CA Jul 25, 2016 $188,100
Group Product Manager Proofpoint, Inc. Sunnyvale, CA Oct 07, 2016 $187,616 -
$225,000
Group Product Manager Proofpoint, Inc. Sunnyvale, CA Jul 10, 2016 $187,616 -
$225,000
Group Product Manager Intuit Inc. Menlo Park, CA Jun 27, 2016 $186,514 -
$214,000
Group Product Manager Intuit Inc. Mountain View, CA Apr 01, 2013 $185,000
Executive Director-Internet Group Product MGR Jpmorgan Chase & Co. San Francisco, CA Sep 24, 2012 $185,000
Group Product Manager Digital Insight Corporation Redwood City, CA Oct 18, 2016 $181,327
Group Product Manager Digital Insight Redwood City, CA Mar 24, 2016 $180,000 -
$200,000
Group Product Manager Pagerduty Inc. San Francisco, CA Jun 24, 2016 $180,000
Group Product Manager, Applications Vmware, Inc. Palo Alto, CA Sep 27, 2012 $172,895
Group Product Marketing Manager Adobe Systems Incorporated San Francisco, CA Oct 01, 2010 $160,007
Software Developer, Group Product Manager ETSY, Inc. New York, NY Jun 15, 2016 $160,000 -
$195,000
Group Product Manager, Buyer Experience ETSY, Inc. New York, NY Nov 19, 2016 $160,000 -
$195,000
Group Product Manager ETSY, Inc. New York, NY Aug 26, 2014 $160,000
Group Product Manager Guidewire Software, Inc. Foster City, CA Sep 25, 2016 $159,650
Marketing Product Group Manager Citicorp Credit Services, Inc. (USA) Islandia, NY Aug 04, 2016 $148,000
Group Product Manager Microsoft Corporation Bellevue, WA Mar 12, 2012 $142,474
Group Product Manager Microsoft Corporation Redmond, WA Nov 15, 2011 $142,242
Group Product Manager Microsoft Corporation Redmond, WA Feb 01, 2010 $142,000
Group Product Manager Microsoft Corporation Redmond, WA Sep 09, 2010 $141,750
Group Product Marketing Manager Microsoft Corporation Redmond, WA Sep 09, 2011 $139,740
Group Product Manager (Marketing) Genentech USA, Inc. South San Francisco, CA Aug 25, 2016 $138,450 -
$240,000

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Top Skills for A Group Product Manager

NewProductDevelopmentProductStrategyProductLineRevenueGrowthProductManagementPlatformPMarketShareNewProductLaunchesWebMarketResearchProductCategoriesProductRoadmapInternetSaasBusinessUnitOEMDirectReportsROIProductPortfolio

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Top Group Product Manager Skills

  1. New Product Development
  2. Product Strategy
  3. Product Line
You can check out examples of real life uses of top skills on resumes here:
  • Analyzed trends, developed market research, and formulated new product development.
  • Led group responsible for product strategy for Lotus Notes.
  • Test marketed and launched nationally three new product lines, with over $20 million Year One sales.
  • Developed and executed strategic marketing plans and advertising sales programs resulting in company's core revenue growth initiatives.
  • Provided leadership for functional product management and broader company initiatives.

Top Group Product Manager Employers

Group Product Manager Videos

The Product Manager" explains her role"

How to Plan a Product Management Career - Ramsey Pryor

Software Product Manager, Career Video from drkit.org

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